Melissa Ore Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Leading the Firm's overall digital marketing efforts, including the development and execution of digital marketing plans and campaigns for a range of external and internal audiences, and providing best-in-class brand practices and standards for all marketing, promotional, and critical communications materials.

Toronto, Ontario, Ca

I brought passion and experience to the role as champion of The Rec Room & Playdium's external digital communication. Reporting to the Executive Director of Brand & Marketing, I managed the digital development, execution and optimization of all digital marketing efforts from web and mobile app programs to social and loyalty initiatives. I had 5 direct reports.

Toronto, Ontario, Ca

Focused on the development of world-class marketing strategies and tactical plans to promote a variety of TD financial products via web, social, mobile and other online channels. Partnering with internal and external stakeholders, I was able to successfully develop and implement various digital programs, including paid, earned and owned assets. I helped set key performance indicators, tracked results, and established best practices and opportunities for optimization. I maintained control over the company's digital budget.

New York, New York, Us

Handpicked by Digital Marketing Director to execute major assignments, strategies, and innovation projects on behalf of thebay.com. Chiefly responsible for generating buzz and excitement around thebay.com's campaigns, and attracting greater revenue streams.

New York, New York, Us

Promoted into a newly-created role to perform such tasks as site content management, boutique / online shop development, and additional vendor content to complement duties originally performed. Supervised 2 Marketing Coordinators.

New York, New York, Us

Rolled out email campaigns and content management for web properties, including The Bay. Developed effective strategies to manage email campaigns for 1 million subscribers, deploying approximately 200 million emails in 2010. Trained and mentored 3 Marketing Coordinators.

Toronto, Ontario, Ca

Assisted the Marketing Director in executing key aspects of an integrated marketing plan, including rolling out ad campaigns, organizing PR and events, and creating viral marketing strategies via web and social channels to raise awareness of product offerings manufactured by 25 microbreweries province-wide.

Captured this opportunity through a networking contact to provide support in coordinating celebrity appearances, live and silent auctions, volunteer recruitment, media requests, and website content updates for the Special Olympics Festival.

New York, Ny, Us

- In April 2007, chosen by Executive Director to accompany her to Indianapolis (Indiana) and attend the yearly Event Management and Fund Development & Stewardship – an event presented by the Osborne Group and typically frequented by dozens of Girls Inc. employees across Canada and the U.S. - Participated in the alliance formation of Girls Inc.’s first-ever Canadian presence in the U.S. - Selected by Executive Director to organize a fund-raising initiative for the United Way of York Region 2006 Employee Campaign; in only 2 weeks, raised over $1,000 – a record for the organization - In only 2 months, elected jointly by the Executive Director and the Board to serve as chairperson of the Howl on the Hill Committee for 2006 and 2007- Cinched a 2-year sponsorship from the Running Room

Hamilton, Ontario, Ca

Responsible for organizing and presenting the McMaster Student Union’s Teaching Awards to professors. This involved collecting nominations from students, evaluating professors through student surveys, and organizing an Awards night.Accomplishments:- Chaired a 20-person Teaching Awards Committee for 2005/2006. - Exploited guerilla marketing techniques and advertising to realize higher voting response levels than in previous years. - Introduced online voting.- Served as a member of the Selection Committee for the 2006 President's Awards.

Bachelor Of Arts (B.A.)

Certificate, Marketing Management

Search Engine Marketing Course

Certificate, Data Analytics