* Directed the entirety of the company's business operations, spanning from sales initiatives to nurturing client relationships, ensuring alignment with strategic objectives and driving sustainable growth.* Played a key role in talent acquisition and retention efforts, fostering a dynamic team environment and cultivating a culture of excellence to support the company's long-term success.* Led the development of the company's product vision and roadmap, leveraging market insights and customer feedback to drive innovation and deliver value-driven solutions to the market.

* Crafted the company's ideal client profile and distinctive sales proposition, aligning them with targeted market segments to optimize marketing strategies effectively.* Spearheaded strategic partnerships with leading ad platforms like Google, Facebook, and TikTok, driving collaborative efforts to maximize brand visibility and customer engagement.* Provided hands-on expertise and support to product teams worldwide in the realm of user acquisition, leveraging insights to enhance product development and align offerings with market demands.

* Provided valuable support to private equity funds, investment firms, family offices, and hedge funds, offering expert guidance in investment decision-making and due diligence efforts across a diverse portfolio of matured companies and startups, mainly around performance marketing and mobile apps market.* Leveraging my industry expertise, I collaborated closely with clients to conduct thorough due diligence assessments, identifying potential risks and opportunities to inform strategic investment decisions and maximize returns on investment.* Driving growth initiatives for clients, providing actionable insights and tailored recommendations to optimize operational efficiencies, capitalize on market opportunities, and unlock untapped revenue streams.

* Orchestrated the profitability of the advertiser side P&L, driving $400 million in annual revenue.* Directed and managed diverse global teams, comprising over 100 talented individuals, ensuring cohesion and efficiency.* Cultivated and maintained strategic relationships with top mobile app developers, fostering collaboration and mutual growth.* Played a key role in the company's M&A endeavors, contributing insights and expertise to strategic decision-making processes.

* As VP of Growth at Iron Source, I spearheaded holistic growth strategies, driving initiatives spanning user acquisition, retention, and monetization. My leadership extended beyond traditional growth functions to actively shape the company's roadmap, ensuring alignment with evolving market trends and strategic objectives.* Led cross-functional teams (100+ ppl) to innovate and optimize performance across diverse channels, including marketing, product, and analytics. I played a pivotal role in guiding Iron Source's M&A efforts, leveraging market insights to identify strategic opportunities and drive value-enhancing transactions that complemented our growth trajectory and market positioning.* Leveraged data-driven methodologies and emerging technologies to uncover actionable insights and fuel business development efforts. My involvement in shaping Iron Source's roadmap and M&A strategies ensured agility and alignment with the company's vision, facilitating sustainable growth and market leadership in the dynamic digital landscape.

* Orchestrated Iron Source's comprehensive user acquisition strategy across a spectrum of platforms including Google AdWords, GDN, YouTube, Yahoo/Bing, Facebook, Direct Media Buying, and Affiliates Program, optimizing campaigns to achieve annual revenues of approximately $200 million USD.* Leveraged deep expertise in digital advertising to maximize ROI across diverse channels, utilizing data-driven insights and innovative tactics to drive efficient user acquisition and revenue growth.* Orchestrated a cohesive cross-functional team, including sales, sales engineers, customer success managers (CSMs), ad operations specialists, analytics experts, product managers, and tech professionals, instrumental in Iron Source's successful acquisition of Super Sonic, consolidating its market position and driving strategic growth initiatives.

* Led a multinational User Acquisition team, comprising individuals hailing from over three countries, including China, the United States, and Israel, in crafting and executing strategic initiatives to amplify user acquisition efforts and foster global growth.* Employed advanced analytics tools to refine targeting strategies and optimize campaign performance across diverse acquisition channels, including mobile, mobile web, and web environments, ensuring resonance with audiences spanning multiple cultures and regions.* Maintained end-to-end accountability for P&L management, overseeing operations yielding over $100 million USD annually, implementing strategic initiatives to drive profitability and sustainable growth.

Successfully recruited top talent from diverse backgrounds, leveraging targeted hiring strategies to build a high-performing team from scratch, aligning skill sets with organizational needs and cultural fit.Implemented comprehensive retention programs, fostering a positive work environment and providing opportunities for professional development, resulting in high employee satisfaction and low turnover rates within the newly formed team.Designed and executed tailored training programs, equipping team members with the necessary skills and knowledge to excel in their roles, accelerating onboarding processes and ensuring rapid productivity gains.

As a User Acquisition Manager, I specialize in driving growth through UA campaigns and data-driven insights. Leveraging advanced analytics, I optimize acquisition funnels to enhance user engagement and retention. Proficient in various acquisition platforms, I excel in maximizing ROI across channels like Google Ads, Facebook, and beyond. Collaborating closely with tech teams, I ensure seamless integration of marketing strategies with product development, driving sustainable growth.