Oreoluwa Okunade Email & Phone Number

Lagos, Nigeria

- Led the end-to-end creation and launch of an innovative on-demand mobility solution, offering seamless transportation to, from, and within closed communities (Universities & urban estates) through a blend of traditional and e-mobility options.- Defined and executed product strategy, establishing vision, goals, and roadmaps based on market research and customer insights.- Led cross-functional teams, including designers, developers, and marketers, to prioritize, guide, and motivate, ensuring successful product development and launch.- Applied a user-centric approach by understanding user needs, gathering feedback, and making data-driven decisions to enhance the user experience.- Oversaw a full-scale brand refresh, unifying the company’s image across all channels, achieving a 30% boost in brand recognition.- Implemented new features and services, expanding the company’s product portfolio, leading to a 30% market expansion.- Strengthened the team by identifying and recruiting key talent, growing the workforce by 300% enhancing productivity and reducing project and task completion times by 15%.- Pitched the company’s vision to investors, securing access to TVC Labs, a prominent startup accelerator that operates from Africa.- Forged partnerships with operational institutions, expanding brand reach by 40% and increasing company revenue.- Conducted driver training sessions, resulting in a 25% improvement in driver efficiency and customer satisfaction.- Organized brand ambassador training workshops, elevating brand promotion effectiveness and generating a 50% increase in brand advocacy

- I led the redesign of Buga Travels website, resulting in a 15% increase in user satisfaction and a 40% boost in user engagement.- I led the end to end design of all digital products including a rider mobile app, a driver mobile app and a backend admin dashboard for trip monitoring, customer support, cash disbursement and many other functions.- I played a pivotal role in crafting a compelling pitch deck for the company securing $7,000 in funding from an angel investor and paving the way for our inclusion in an esteemed accelerator lab.

Conducted comprehensive UX research to understand user needs and preferences, resulting in improved website functionality and user interface.• Utilized rapid prototyping and conducted usability tests, leading to a 20% increase in user engagement on client websites.

- Contributed significantly to the research, design, and development of company platforms, resulting in a 15% increase in overall user satisfaction.- Collaborated with the team to establish efficient standard operating procedures for customer relations, streamlining communication and enhancing customer experiences.- Received consistent 5-star ratings from customers on Trust pilot for delivering exceptional service and support.

- Worked with a team of over 7 designers and cross functional teams (developers, marketers and managers) to create solutions through artificial intelligence and mixed reality.

- Served as quality assurance intern ensuring products being sent out are top quality.- Worked closely with the blending manager to endure product blending went smoothly.