Digital Content Strategist
Current• Create multimedia content for internal and external communications channels in conjunction with communications and marketing teams.• Produce high-quality photography and videography content to support various projects, campaigns and initiatives.• Monitor content performance for effectiveness.• Produce and evaluate analytics and recommend adjustments to continually improve content performance.• Develop a content calendar to ensure online resources are updated regularly.• Manage social media channels, including creating and promoting posts and interacting with audiences, as needed.• Propose data-driven content strategies and enhancements to current strategies.• Develop quarterly KPI metrics dashboard for executive-level reporting.