As the CEO of OrnicoGroup I am avid exponent of chaos theory. I really feel that is necessary to keep both my business and help my clients be aware of the dangers of disruptors and the competitor landscape. I have long been on the cutting edge of the media and advertising industries, chaos theory has helped me remain there. From a teenager pioneering wedding videos in the 1970’s to doing his social media MBA at GIBS when Twitter was barely a twit he has always driven his vision of dominating African media and brand intelligence.Founding OrnicoGroup in 1984, Oresti now fronts an organisation of more than 180 dedicated individuals that services the top 300 local advertisers – either directly or through their agencies – and various other private and governmental clients. Ornico partners with brands to provide insights and intelligence to help them grow their market share, in South Africa and across the African continent.Opening offices in Nigeria in 2010 was a milestone - the first in a major African expansion. Ornico now operates in 14 Africa Countries, 5 of them are 100% owned, while the others are affiliates. The plan for OrnicoGroup to standardize media and brand measurement taxonomies across the continent and provides independent, timeous, relevant and accurate brand insights. Email me and I will supply you with some white papers and case studies on brand intelligence and how you can get know how to grow your brand. Ornico is a member of Fibep, Amec, SAMMA and PAMROSpecialties: marketing and branding, management, leadership, growth strategies, corporate strategies, turnaround strategies, trend analysis.