Orhan Seyman Email & Phone Number

Istanbul, Turkey

Istanbul, Turkey

Providing direction, guidance and leadership to marketing activities across North Africa and Turkey, assessing and developing effective marketing strategies and plans and coordinating all marketing efforts in accordance with company objectivesLeading and overseeing a team of 12 to strengthen the company’s market presence, monitoring KPI metrics and directly reporting to the Managing Director regarding all mattersControlling budget and allocation resources amongst projects, expertly managing the region’s budget as well as P&L responsibilities for all commercial functionsActively collaborating with senior executives to develop growth plans for the organization and working in close coordination with other related departments throughout critical projects***Successful launch of the 3rd generation Nissan Qasqhai and re-launch of Nissan Juke. ***Best country in AMIO region (Africa-Middle East-India-Oceania) based on CEX (digital customer experience) and CRM KPI’s with best practices. Also, ensured a crucial upgrade from 7th rank to 5th in competitive OaO (overall opinion) score.***Effectively led and implemented critical infrastructural breakthrough projects such as CEX, Marketing & Sales mutual projects, ***Attended Global Leadership Program (online executive education) at MIT Sloan and Columbia Business Schools, USA.

Cairo, Egypt

Executing marketing, sales and after sales functions, formulating action plans and driving efforts to create strategic and competitive advantages for the company in the industry and boost dealership performance and profitability; directly reporting to the Africa President regarding all matters, Overseeing dealer network development, customer quality and training activities in accordance with strategic objectives, leading a large team of 45 in respective operations including senior managers and ensuring close monitoring of performance metrics, Successfully launching Nissan Juke in 2020 which has been one of the best practices in AMIO (Africa Middle East-India-Oceania) region and achieving outstanding results in sales. ***Played an integral role for Nissan to achieve first place in the passenger car sales and second in the total market and all-time record sales volume in 2021. Also achieved the best after-sales revenue achieved in a fiscal year***Managed annual sales and after-sales gross revenue and achieved the best competitive OaO (overall opinion) score in the automotive sector for the 1st time in Egypt***Expertly led infrastructural breakthrough projects such as new Dealer Management System, Sales and After Sales dealer network model, new dealer premium scheme in After Sales & Sales, extended warranty.

Istanbul, Turkey

Managing and overseeing sales operations across 9 countries across North Africa and CIS and formulating and executing strategic plans and key growth sales strategies to achieve targets; directly reporting to the Managing Director along the way, Leading a large team of 25 (Zone Managers, Sales Planning, Logistics, and all Nissan Turkey dealer network) throughout respective operations and keeping close track of performance metrics,Accountable for managing the region’s annual sales budget as well as full P&L responsibilities,Expertly leading the critical Salesforce integration project within the dealer network, developing tactics for improving dealership performance and tracking changing trends, economic indicators, competitors and supply and demand in general. ***Achieved the best market share and the best sales volume ever in Nissan’s sales history in Turkey ***‘Chairman Platinum Award Winner’ and ‘the best sales performance’ across all Africa-Middle East-India region countries. Also, won 4 ODD (Automotive Distributors Association) awards in 3 years and ensured Nissan’s jump from 13th place to 9th place in passenger car sales between 2016 and 2018. ***Ranked 1st in the competitive customer sales satisfaction survey (SSI) in 2016 and 2017. ***Played a significant role for Qashqai to become one and only SUV in top selling 10 passenger cars for the first time in automotive sales with 7th ranking.***Attended Regional Leadership training programs (LEAD) at Vanderbilt University, USA, and in Japan.

Istanbul, Turkey

Developing and implementing effective sales strategies across assigned regions (Turkey, Azerbaijan, Iraq, and North Cyprus), and driving efforts to achieve and exceed sales and profitability targets; directly reporting to the VP along the way,Expertly managing the sales budget and leading a large team of 25 (including direct reports, second and third-degree reports) in respective operations and monitoring and analyzing performance metrics to take actions, Executing a comprehensive training program with Franklin Covey Institute to improve sales teams' skills and capabilities and also carrying out a CRM & sales channels integration and optimization project with Boston Consulting Group.***Successfully achieved sales (both in units and Amper) and profitability (contribution margin and EBITDA) targets in 2015 in line with company KPIs.***Applied a new dealer premium system which included the best practices within the organization as well as the similar sectors in the automotive industry.

Istanbul, Turkey

Developing and implementing effective fleet sales strategies in accordance with objectives, maintaining strong relations with critical accounts such as operational leasing companies, daily and short-term rentals, global and pan-European accounts, and large local companies; directly reporting to the VP regarding all matters,Overseeing a large team of 28 (1 direct report and 27 Fleet Sales Managers of dealers) throughout respective operations and managing all strategic relationships with 300+ global and local accounts and 100+ operational leasing and daily rental companies,Executing corporate fleet strategy in close coordination with the finance, marketing, logistics, and after-sales departments, expertly managing a sales allowance budget of 25 million € as well as 100 million € worth of annual fleet sales revenue,Closely monitoring competition to create appropriate action plans, improving dealer performance by providing valuable staff training and enhancing their fleet sales expertise.***Rated overperformed as ‘beyond expectations in the last four consecutive years, achieved the best fleet sales performance of the last 15 years of Opel brand, and delivered one of the largest fleet deliveries of the company's history ever.***Effectively led and implemented a critical TCO (total cost of ownership) project with After Sales.

Istanbul, Turkey

Effectively managing B2B/SME Fleet, Commercial Vehicles, and Used Car Sales operations by leading a large team of 27 (including Fleet and Commercial Vehicles Sales Managers of dealers) and directly reporting to the VP along the way,Expertly managing the fleet budget via maintaining strong and strategic relationships with B2B/SME and Commercial Vehicles customers and acquiring a thorough understanding of their needs and requirements,Playing an integral part in improving dealer performance, providing active selling and various product training to dealer personnel, coordinating the establishment process of B2B Fleet and Used Car sales organizations in dealers and enhancing their fleet sales expertise,***Developed the ’European Best-practice’ B2B/SME Fleet Sales Program, in which Opel had doubled its B2B fleet sales market share from 1.4% to 3%.***Won Fleet & Commercial vehicles contests in 2005, 2007, and 2008 in which Turkey outperformed in all categories in all three competitions across European markets.

Istanbul, Turkey

Accountable for managing sales activities across Southern Turkey and Northern Cyprus (7 dealers in total), overseeing dealer performance in accordance with strategic objectives and directly reporting to the Country General Manager, Sales regarding all matters, Driving efforts to improve dealer performance, providing valuable support and guidance to dealers to enhance their organizational effectiveness, and ensuring dealers achieve and exceed both field and fleet sales targets by taking appropriate corrective actions.***Honored with 2 European CVP Awards (Customer Viewpoint Program based on customer loyalty and satisfaction) through two managed dealers in 2003 and 2004.***Achieved the best sales performance and exceeded sales targets within the assigned regions in the 2002-2004 period with over 120% achievement rate.

Istanbul, Turkey

Managing and overseeing critical country fleet and special vehicle sales (SVO/Special Vehicle Operations) which consist of 50% of the total sales, effectively leading a team of 4 and directly reporting to the Country Sales and Fleet Sales Managers along the way, Playing a significant role in improving the efficiency of sales support operations by developing a comprehensive 6-Sigma project,Determining the budget and product mix of pool and fleet vehicles, keeping close track of daily, monthly, and annual targets, and preparing periodical wholesale, retail sales, and performance tracking reports regarding country sales to provide insight for marketing campaigns

Istanbul, Turkey

Driving efforts to raise brand awareness for the New Transit, managing respective launch activities in close coordination with related departments, and executing a critical IT project which enables a new coding system,Leading a team of 10 working on brand initiatives in advertising and PR agencies, and coordinating all PR and advertising activities (promotion, launch, press events, etc.) in accordance with brand objectives,Significantly contributing and sharing insights for the future changes of the vehicle as a crucial part of the project coordination team and directly reporting to the Marketing Manager regarding all matters***Managed the launch of the brand-new Ford Transit in 2001, executed roadshows across 40 cities, and won the best automotive TV Commercial award in the same year with the 'Transit carries Turkey' ad.

Istanbul, Turkey

Developing and implementing strategies regarding commercial vehicle group, keeping close track of market trends and competition to gain strategic advantage, and conducting comprehensive product value adjustment analyses,Playing an integral role in marketing campaigns, maintaining strong relations with marketing and PR agencies, tracking brand growth, and directly reporting to the Brand Manager.***Successfully launched Ford Ranger in 1999 which has become a success story as the world’s best second market in terms of sales volume.

Istanbul, Turkey

Conducting short- and long-term planning and scheduling activities in the strategic planning department and directly reporting to the Planning Manager along the way,Effectively optimizing and integrating all customer orders based on customer priorities, the production capacities of 3 different factories, as well as inventory levels and lead times

Bachelor'S Degree, Industrial Engineering

Doctor Of Philosophy - Phd, Business Administration, Management & Organization, 3.92/4

***Thesis: Adaptation of New Business Models in Turkey

Master Of Business Administration - Mba, 90/100

**Thesis: CRM, Customer Satisfaction and Loyalty