Ori Alperovitz Email & Phone Number

Rosh Haayin, Israel, Il

As Can10’s CEO I manage all aspects of daily operations and strategic planning of a leading company in the field of medical cannabis, with offices and activities in more than 5 countries, managing employees across the globe.Cann10 is also licensed in Israel to produce and trade in medical cannabis so my expertise includes understanding every phase of medical cannabis from field to dispensary; from growing to marketing; and from science to helping people live a better life.I am responsible for creating and executing all strategic and go-to-market plans, developing business plans for the company’s growth as well as short-term work plans. This includes the Company’s IP and organizational knowledge as well as the management and control of related budgets. Managed fund-raising activities from private investors.A large part of our activities is related to sales and marketing of cannabis-based pharma grade products to pharmacies, which requires constant adapting to the actual market needs and recruiting agents and distributors. As part of our business development efforts, It is my role to identify, negotiate and sign agreements with strategic partners (international pharmaceutical companies), I was successful in establishing a JV with the 4th largest pharmaceutical company in Latin America. and established a partnership with the only Swiss company that meets Brazil’s regulatory requirements (a year-long process)..In addition, I develop joint programs with universities for educating and training physicians and pharmacists (e.g. in collaboration with the Technion – Israel Institute of Technology).The company operates a line of pharma products for pharmacies, including the start of clinical trials, and a portfolio of 4 technology companies in the fields of Medical Device and Agritech.

Petah Tikva, Il

Sharapplus and Top Belinson - Established a chain of five medical centers throughout the country and a 50-rooms rehabilitation hotel for heart & orthopedic patients, from idea to profitability. Prepared and implemented strategic plans for each of the centers, in close collaboration with the BOD including business development plans to expand in Israel and abroad, Managed all financial aspects: budget, cash flow and monthly reconciliation of budget vs. actual for each centre and for the Group in its entirety.Responsible for all hire & fire processes: recruiting and managing 300 (independent) medical specialists, the best in the country, and a staff of ~100, providing mentoring, professional guidance and support to the senior managers. Created and led all sales and marketing activities, customer service, telemarketing and a tele-meeting system to support the clinics and generate a flow of customers.

Co-founded a VC focused on technologies for the aging population

Secured the franchise for a unique technology that treats excess sweating, (from a US company) and established a chain of clinics in the UK (London), Turkey (Istanbul) and Israel, each as an independent P&L unit. I prepared and carried out the business and strategic plans and established financial activities working closely with international CPA firms to comply with international tax laws. In addition, I managed recruiting processes of local personnel, led communications with local suppliers, etc. In addition, I recruited private investors.

Owner- We are an independent, privately funded health service provider SMC formally partners with various of the world leading university hospitals in creating a professional framework of comprehensive medical services for patients.The company was acquired- April 2014Our Services:• Clinical expertise provided by exceptional physicians, esteemed internationally for their expertise and pioneering techniques• Outstanding multi-disciplinary services designed specifically for the needs of international patients of all ages• Sophisticated technologies for advanced therapeutic services, precise diagnostic testing, and state-of-the-art care24\7 hotline for emergencies highly experienced crews - air crews, medical teams and ground crews - enable us to provide an instant response and immediate takeoff at short notice on any emergency

Acting CEO and VP Marketing & Business Development of IMER, an international medical services company and a subsidiary of Hadassah hospital. Responsible for managing a team of 40 Sales & Marketing employees in Israel as well as dozens of sales and marketing agents in the former USSR and Eastern Europe. Exported technologies and advanced treatments from Hadassah Hospital to Eastern Europe and brought patients to Hadassah for multidisciplinary treatments unavailable to them in their home country.Created the marketing strategy for penetrating into international markets which led to establishing operations in Moscow, Kiev, Bucharest, and Tbilisi. Prepared and implemented an annual business plan that generated over 20 M$ income in 2011Worked closely with Ministers of Health in the target countries to solve various issues and managed special projects such as training local staff (rehabilitation techniques, neo-natal care), and establishing an oncology hospital in Moscow.

Il

Established Hadassah’s first quality of life private hospital, in collaboration with all Hospital Ward Heads to create synergies between the planned 15 wards. Prepared and implemented a business plan that generated annual revenues of over 6 M$. Established the business development, marketing, sales, PR, customer service, telemarketing and tele meeting infrastructure. In order to brand and promote the hospital, created a nationwide series of medical conferences in various fields. Signed agreements with the Beitar Jerusalem Group (sports and physiotherapy), El Al and the Israel Corporation. Created customer arrays for various medical departments such as laser eye treatment, esthetics, sleep disturbance and snoring, tourist clinic, sports medicine and physiotherapy center, ACL rehabilitation complementary medical orthopedics department, and more.Managed Board of Directors meetings with Hadassah hospital representatives and presented data to the American Board of Directors.