Oriana Hadwan Email & Phone Number

Panama

• Lead and manage a full-service digital marketing agency, overseeing all operations, client relations, and strategic direction.• Drive agency growth by spearheading initiatives in client acquisition, service diversification, and team development, achieving a 30% year-over-year increase in revenue.• Collaborate with multidisciplinary teams to deliver tailored digital marketing solutions that align with client’s business objectives, resulting in measurable outcomes.• Provide expert consulting services to businesses aiming to enhance their digital presence, focusing on strategy formulation, execution, and detailed analytics.• Develop and execute data-driven digital strategies—including SEO, social media marketing, email marketing, PPC, web design, and branding—to amplify brand visibility by 50%, increase engagement, and boost conversions across a varied client base.

Panamá

• Designed and structured social listening reports to optimize communication strategies, effectively measuring and analyzing campaign results.• Monitored the collection and calibration of key performance indicators (KPIs) to assess the impact of communication campaigns, ensuring data-driven decision-making.• Evaluated and enhanced the performance of an 8-member analyst team within the Media Intelligence department, driving efficiency and maximizing output.• Coordinated and established strategic support channels with Acceso allies in Colombia, Mexico, and Spain to optimize research processes and outcomes.• Managed relationships with high-profile clients, including the Government of Panama, Panama Canal, Minera Panama, City of Knowledge, and MSD.

Panamá

• Developed and executed tailored digital strategies to enhance the performance of each social media platform, resulting in a 25% increase in overall engagement.• Created and managed high-quality, platform-specific content that resonated with target audiences, driving a 30% increase in follower growth and brand interaction.• Planned and implemented dynamic activations, contests, and creative campaigns that supported digital strategies, leading to a 20% boost in user participation.• Evaluated monthly metrics and performance reports for each account, refining digital strategies and improving results by 10% monthly.• Managed relationships with high-profile clients, including MAC Cosmetics, L’Occitane, Ford, Radisson Hotel, Novey, Cochez, and Special Olympics, ensuring the delivery of successful and impactful social media campaigns.

Panamá

• Planned, developed, and executed integrated traditional and digital marketing strategies—including email marketing, social media marketing, and ad campaigns—achieving a 20% increase in total sales and brand visibility.• Collected and analyzed customer consumption data to optimize marketing strategies, resulting in a 15% increase in targeted campaign effectiveness and sales growth.• Coordinated with cross-functional teams to align marketing initiatives with business objectives, ensuring cohesive messaging and a 20% enhancement in campaign performance.• Led corporate partnerships and associations focused on enhancing brand positioning, driving a 10% improvement in brand recognition and market presence.• Developed and executed promotional events and in-store campaigns, contributing to a 12% rise in foot traffic and a 15% increase in average transaction value.

Panamá

• Developed and executed a comprehensive digital marketing strategy, integrating email, social media, and content marketing, resulting in a 35% increase in user interaction, a 30% boost in brand recognition, and a 20% rise in referral traffic.• Designed and optimized ad campaigns, leading to a 15% increase in sales and a 10% improvement in conversion rates.• Led the rebranding of the company across social media platforms, enhancing brand visibility and credibility, resulting in a 40% growth in online followers and a 25% rise in engagement.• Analyzed digital metrics to refine strategies, improving campaign effectiveness by 20%.• Collaborated with cross-functional teams to align digital marketing initiatives with business objectives, driving a 25% increase in campaign success.

Posgraduate Diploma, International Marketing

Bachelor'S Degree, Social Communications.