Oriana Leocata Email & Phone Number

• Crafted high-quality content to engage target audiences and boost brand loyalty.• Skilled in using SEO best practices to optimize content for organic search engine rankings.• Prioritized and managed multiple content projects with competing timelines and deliverables.

Panamá

Led corporate branding projects, internal communications, and go-to-market activities. Supported Human Resources and Operations teams with cross-country and multicultural teams. Achievements• Planning, development, and execution of +50 webinars on different platforms with more than 200 participants each• Leadership of +10 go-to-market campaigns with teams throughout the region and execution in several countries simultaneously• Reporting and monitoring of sales… Show more Led corporate branding projects, internal communications, and go-to-market activities. Supported Human Resources and Operations teams with cross-country and multicultural teams. Achievements• Planning, development, and execution of +50 webinars on different platforms with more than 200 participants each• Leadership of +10 go-to-market campaigns with teams throughout the region and execution in several countries simultaneously• Reporting and monitoring of sales opportunities• Teaming activations and management of internal communications; +10 events developed with the delivery of POP material in all the countries of the region and participation of more than 80% of the team Show less

Panama City

EY FSO Brand Development external and internally trough the North Region: Ecuador, Colombia, Venezuela, Central America, Dominican Republic and the Caribbean.

Panamá, Panamá

Development of brand personality and implementation of marketing activities.• Digital Marketing Management: Email Marketing and development of BTL activities• Conceptualization and development of POP material

Panama, Panama

Planning and execution of BTL activities, creation of visual identities, digital marketing, sales workshops, strategic advice on communication and web development.

Panama

Identification of client necessities, creation of value propositions for the client. Coordination of the setup, execution, and disassembly of BTL activations. (Measurements, permit coordination, provider identification, among others).Creation of provider portfolio and negotiation of credit terms. Clients: Sony, Adidas, Reebok, Johnny Walker, MasterCard, and many more.

Caracas, Venezuela

Branding management activities in the country and creation of internal culture in the organization.1) Planning, development and measurement of corporate communications of the organizationo Events with doctors, health centers and foundations, etc. o Implementation of BTL activities with stakeholderso Public Relations management: - Follow up with media agency - Coordination of speaker training - Interview managemento Planning and execution of… Show more Branding management activities in the country and creation of internal culture in the organization.1) Planning, development and measurement of corporate communications of the organizationo Events with doctors, health centers and foundations, etc. o Implementation of BTL activities with stakeholderso Public Relations management: - Follow up with media agency - Coordination of speaker training - Interview managemento Planning and execution of activities with company personnel- Management of the Internal communication channel- Creation of the internal Newsletter- Coordination of the internal eventso Development and execution of social responsibility plan Show less

Venezuela

Content development, web design and management of key accounts.

Master'S Degree, Marketing And Sales Managment

Specialization In Integrated Communications, Business/Corporate Communications

Thesis honors

Degree In Social Communications, Corporate Communications

Education record