Oriana Spataro Baiz Email & Phone Number

Madrid, Es

Balene was successfully acquired by ISDIN, marking a significant milestone in my professional career. As the brand's marketing director, I played a key role in ensuring a seamless integration between both brands throughout the merger process.

Madrid, Community Of Madrid, Spain

As the second employee of Balene, I directed the brand’s marketing strategy and positioning from its seed phase. My key contributions included:•Established brand identity and aspirational positioning, enabling competitive relevance in the highly contested toothbrush category.•Positioned Balene as the 3rd largest toothbrush company in the Pharma Channel in Spain with a market share valuation of 5.6%, surpassing industry giants Oral B and Colgate.•Forged commercial relationships… Show more As the second employee of Balene, I directed the brand’s marketing strategy and positioning from its seed phase. My key contributions included:•Established brand identity and aspirational positioning, enabling competitive relevance in the highly contested toothbrush category.•Positioned Balene as the 3rd largest toothbrush company in the Pharma Channel in Spain with a market share valuation of 5.6%, surpassing industry giants Oral B and Colgate.•Forged commercial relationships and directed road-to-market strategy for major retail outlets, including successful collaboration with El Corte Inglés, Carrefour, Druni... •Executed a successful communication campaign, including television investment with notable mentions in prime sections, contributing to brand visibility and market recognition. Show less

Madrid Area, Spain

•Spearheaded the company as its first employee, providing comprehensive support to the founder in incubating a snack brand rooted in health, design, and genuine values.•Led the end-to-end process of developing and launching seven distinct products, engaging in extensive research and development, design briefings, understanding target demographics, and market context.•Drove commercial success within a year, securing strategic product placements in renowned points of purchase: Starbucks… Show more •Spearheaded the company as its first employee, providing comprehensive support to the founder in incubating a snack brand rooted in health, design, and genuine values.•Led the end-to-end process of developing and launching seven distinct products, engaging in extensive research and development, design briefings, understanding target demographics, and market context.•Drove commercial success within a year, securing strategic product placements in renowned points of purchase: Starbucks, Vueling, Air Europa, Iberia, Iberia Express, Galleries Lafayette. Elevating brand visibility and market penetration. Show less

Madrid, Spain

Madrid Area, Spain

Cali, Colombia

Business/Commerce, General

Semester abroad.

Bachelor’S Degree, Marketing

High School

Colegio Bilingüe Acreditado por la Southern Association of Colleges and Schools (SACS CASI)