My two decades plus of work experience is an amalgamation of content + copy writing, editing, and team management. Brands I’ve worked with include: Reliance Digital, Jio, Upstox, Tata, Mahindra, ICICI bank and Prudential, Godrej, Castrol, Network 18, Rediff.com among others. Being a people person has helped me hone my abilities as a manager & lead highly successful editorial and copy projects. Writing is still my first love 🙂 I’m available for scripts, corporate films, articles, branding, food (and restaurant menu) content, and editing. I have also edited books and would love to guide aspiring/established authors with ways to enhance their ability with words.
Reliance Digital Retail Ltd.
View- Website:
- reliancedigital.in
- Employees:
- 10324
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Copy LeadReliance Digital Retail Ltd.Mumbai, Mh, In
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Head Of CopyReliance Digital Retail Ltd. Aug 2021 - PresentNavi Mumbai, Maharashtra, India
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Senior ConsultantConsultant Apr 2020 - Jul 2021Mumbai, MaharashtraApart from battling Covid, stocking up my house with essentials, and well, feeling like a Ninja each time I went out to shop — wearing my mask, I also worked on some amazing projects. The list includes:- Creating content for an upcoming Yoga teachers' website in India- Writing copy for a Yoga institute in India- Writing copy for a supplements brand in Switzerland- Creating & curating content for an AI firm in USA- Deep editing two books (Genre: Fiction) -
Sr. Copywriter + Chief EditorUpstox Sep 2018 - Mar 2020Mumbai- Established a voice & tone of communication for the brand- Recruited, led, and coached a team responsible for high-volume copy projects- Managed & coached an external team of writers- Liaised with external agencies for performance-marketing ads- Fuelled Upstox's customer acquisition target from 10K to 100K via strategic marketing copy & content -
Creative ConsultantConsultant Dec 2017 - Aug 2018Mumbai Area, IndiaBrands I enhanced: Miraj group, Virundhu group of restaurants (UK), ReCreate wellness (Switzerland), Godrej, & more.Work Profile:- Created demographic-specific marketing campaigns & content- Recruited & led a team of freelancers/consultants- Provided consultancy on effective branding, design, & UI/UX
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Head Of CopyViscomm 360 Communications Pvt. Ltd. Oct 2016 - Nov 2017Mumbai, Maharashtra, India- Recruited & led a team responsible for high-volume copy projects- Edited/Approved all communication, including ads, blogs, & books- Created responsive marketing campaigns & scripts- Liaised with various departments for successful execution of projectsBrands I enhanced: ICICI bank, JCB, Castrol, Godrej, Mahindra, & more. -
FounderWordthit Sep 2010 - Oct 2016ConsultancyAfter 10 years of working, I was bitten by the entrepreneurship bug. Wordthit was my own content, copy, & translation agency. I:- Won pitches for the company- Created content/copy & Edited content as per requirements- Provided consultancy on effective branding, design, & UI/UXBrands I enhanced: Network 18, GQ India, Greeksoft, Mr. Biryani (UK), Bosch Appliances, Badoo.com (UK), Marvel Comics, & more.
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Senior CopywriterRediff.Com India Ltd. Jul 2006 - Aug 2010Mumbai Area, India- Wrote & ideated highly-responsive CPC, CPL, CPM, CPI campaigns- Devised innovative concepts & helped the sales team win pitches- Liaised with various departments for accurate execution of projectsBrands I enhanced: ICICI Bank, Tata AIG, Dell, Policy Bazaar, & more. -
Asst. EditorMaipo India Ltd. Jun 2005 - Jun 2006Maipo Ltd. was a publishing house that published the magazines:>> Racing world - India's only equestrian magazine>> Millionaire (series) - Lifestyle magazines focused on millionaires>> Luxury Travel - A travel magazine focused on high-end travelling Work Profile:- Edited articles submitted by external writers - Wrote/Ghost wrote original content for the magazines- Fact-checked information provided by external agencies- Liaised with various departments for accurate execution of projects- Ensured the magazines were print-ready before being published
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Copywriter + Content WriterHealers And Gracers Aug 2002 - May 2005Healers & Gracers was a life-coaching institute; a pioneer of its time. Work Profile:- Wrote copy for various marketing collaterals & content for the website
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Head Of Research + Script WriterTop Broadcasting Nov 2001 - Jul 2002Top Broadcasting Ltd. was a production house involved in the production of self-help books and documentaries. Work Profile:- Headed the research team- Liaised with various libraries, content sources & Subject Matter Experts- Wrote scripts for specialised projects
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Content Manager + WriterIndbazaar.Com Jul 2000 - Oct 2001Indbazaar.com was a highly-successful web portal of its time. Work Profile:- Supervised/Edited content written by subordinates- Wrote original content for my section- Liaised with various departments for timely upload of content
A J Education Details
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Sociology
Frequently Asked Questions about A J
What company does A J work for?
A J works for Reliance Digital Retail Ltd.
What is A J's role at the current company?
A J's current role is Copy lead.
What schools did A J attend?
A J attended Madurai Kamaraj University.
Who are A J's colleagues?
A J's colleagues are Rithish Reddy, Mahir Gauri, Akshay B., Basavaraju M S, Mohd Shahzad, Sagar Kawle, Jeripothula Thirupathi.
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