Oversee content strategy and production, media relations, and event management for the oldest synagogue in Washington, DC. In under six months, established close relationships with local and national media, resulting in feature stories and TV segments highlighting our work. - Deliver communications advice and strategic planning to senior staff, board members, and clergy.- Collaborate with Director of Development to craft innovative and successful fundraising campaigns, including one that raised over $400,000 in under three months.- Design, write, and edit a monthly print magazine delivered to over 2,100 families.- Create and edit unique content, including video features, infographics, and articles for a blog, social media, and weekly newsletter. - Oversee event management for large and small congregational events, covering ticketing, promotions, and more.

Direct strategic communications, media training, brand awareness, and corporate event hosting solutions for clients in diverse industries. - Boosted audience engagement for a national consumer foods brand 150% and expanded reach 40% through audience development, messaging strategy, and social platform optimization.- Trained 50+ business owners, non-profit leaders, and Olympic athletes in effective media relations and crisis communications strategies.- Earned positive reviews as a high-energy Master of Ceremonies for corporate events with the American Equity Underwriters, Major League Soccer's Real Salt Lake (MLS), Snowbird Resort, and more.

Skylight is a digital consultancy using design and technology to help government agencies deliver better public services. I managed the company's internal and external communications, to create an active, engaged workforce that represents the company’s mission, values, and brand in everything we do.- Initiated creation of 12 new case studies from across company practice areas.- Active in Diversity, Equity & Inclusion (DE&I) initiatives, developed a programming calendar and produced interactive events for Pride Month and Juneteenth, and corporate communications around Black Lives Matter and Stop AAPI Hate activities.- Facilitated the Content Community of Practice which established guidelines and shared best practices across the company.- Produced a series of monthly live employee events featuring talks from internal and external speakers.- Built a storytelling framework to make writing content faster and more engaging.

Guided the branding and communications strategy for all platforms to deliver our mission of creating social change at scale. Managed social media, press relations, website, newsletter, and live events. Responsive to emerging media topics, positioned staff and fellows as industry experts and thought leaders.- Created 270% more content in 2020 than previous year. Wrote and edited blog posts, op-eds, videos, newsletters, press releases, reports, and social media.- Boosted Twitter impressions 200%, and LinkedIn engagement 5x.- Earned press coverage in industry, local, and national media.- Managed communications team, providing mentorship, guidance, and supervisory feedback.- Oversaw relationships with multiple PR agency partners and media consultants, project funders and partners, Georgetown University communications, and web developers.- Produced over 20 online and live events- Trained staff and students in media relations, public speaking, and storytelling.- Developed processes to efficiently manage content and internal communications production with staff, Fellows and Student Analysts.

Product Manager for a variety of cross-channel projects, improving user experience for USA TODAY and 109 markets in the USA TODAY NETWORK.- In 4 months, delivered 2018 Elections product on-time and on-budget. Crafted business requirements, coordinated data from 4 vendors, directed design/branding and communications across editorial, web development, SEO, marketing, and internal stakeholders.- Improved analytics reporting for desktop notifications, recording a 10% rise, leading to the product’s self-sustaining nature.- Managed a testing and implementation program for a new enterprise publishing tool. Selected 3 platforms for review and aided negotiations for free or low-cost testing plans.

Conceptualized and championed a culture change plan driving adoption of a new intranet and Enterprise Social Network at Freddie Mac. Advised senior executives and collaborated with human resources, corporate communications, and IT teams to deliver the products on-time and on-budget.- Formulated comprehensive communications strategy and messaging campaign with videos, newsletters, blogs, and live events. - Led employee training to facilitate introduction to Yammer, adding 900+ users to system in 3 months.- New SharePoint intranet attained 90% adoption, and higher-than-anticipated engagement.- Served as internal spokesperson and as the literal "face" of the campaign.

Partnered with government clients to optimize digital marketing tools for strategic communications. Authored email marketing content, developed user segmentation strategies, and managed automated text messaging campaigns. - Increased fishing license sales for Texas Parks and Wildlife by 116%. - Spearheaded interactive text messaging pilot to engage non-native English speakers in child literacy development. Program later rolled out throughout the city. - Maximized delivery of the General Services Administration’s annual employee survey, addressing technical challenges to reach 95% of users (a 6% increase over previous year).

Overhauled the agency’s social media presence, developing an integrated strategy across multiple platforms which grew Twitter audience by 3000% and Facebook audience by 1200%. Generated fresh content promoting program activities and driving traffic across channels. - Devised communications and media relations strategy to pitch and earn media placement- Trained staff and senior officials in digital media operations, collaborated directly with the Administrator on digital strategies and creating his online persona.- Managed media relations for 18F, translating technical information into compelling stories that earned coverage in national, local, and trade press.- Positioned officials for thought leadership events including the Concordia Summit, and Aspen Institute Wye River programs. - Excellent writer responsible for writing and editing blog posts, FAQs, press releases. Produced videos, and other unique outreach and marketing campaigns.- Forged relationships to engage employees, provided guidance to senior leadership on digital strategies, and facilitated partnerships with private sector stakeholders. - Increased participation in agency events, including Administrator Town Halls, 18F Demos, and Take Your Child to Work Day. Producer and host for "Priorities Spotlight," a 30-minute TV show showcasing agency staff and programs.- Initiated metrics reporting program to monitor impact of all social media accounts and email marketing that showcased value to the organization and informed content planning. Grew newsletter audience by 15%.- Founding member of #SocialGov, an interagency community building awareness of social media outreach throughout the government. Group grew from 10 to 1000 members. - Awarded 2015 Combined Federal Campaign (CFC) Best Social Media campaign (medium-sized agency).

Directed on-air content creation including feature packages, documentaries, and daily programming. Produced and hosted daily news & entertainment show. Won more media awards (Emmy, Telly, and Society for Professional Journalists) than stations with much larger budgets. - Expanded coverage by booking nationally recognized talent and unearthing stories across a wider viewing area to appeal to viewers beyond Park City.- Positioned station as the network-of-choice during the Sundance Film Festival, orchestrating 75 in-studio interviews and 22 live musical performances each year.- Recruited freelancers, mentored interns, and mobilized a 10-member team, steering workflow coordination, assignments, and creative direction. - Collaborated with the sales team to develop content marketing products, generating new advertising revenue with partners including U.S. Ski & Snowboard Team, real estate firms, and the Park City Medical Center. - Pioneered social media presence that boosted traffic to online videos by 400%.- Launched streaming video service; increased content available for Comcast On-Demand platform.- Produced, shot, and edited award-winning feature packages, station promos, and more.

Grew fundraising efforts and awareness of the foundation's efforts to close the funding gap between what the state provides (lowest per-pupil funding in the U.S.) and what Park City students need to become one of the top ten school districts in the nation.- As a member of the Marketing and Public Relations committee, increased coverage of foundation events in Salt Lake & Park City newspapers, TV and radio.- Developed new fundraising ideas and networked with other members of the community to raise awareness of the organization.- Host/Master of Ceremonies for fundraising events.

School board and city council beat reporter as well as general assignment staffer. Promoted to host & producer of “KPCW’s All Things Considered,” a three-hour block of live interviews, local news and NPR programming. Also produced & hosted a daily local business segment.- Trained staff in how to use digital audio editing techniques to improve their storytelling.- Won Society for Professional Journalists & Utah Broadcasters Association awards.- Created fundraising campaigns, wrote promotions and worked with underwriting staff to find new sales opportunities.- Gathered and edited my own feature stories, using digital, non-linear editing systems.

Led creative programming for online network channels. Directed cross-channel editorial team to launch new programming features. Collaborated with sales to develop branded content packages with partners including the NFL, NASCAR, and Philips Electronics. - Produced AOL’s coverage of the 2000 and 2002 Olympics. Reached a larger audience than the official sites for 10 of the 11 last days of the 2000 Olympics.- Instituted new digital viewer engagement strategies for the Sports Illustrated Swimsuit issue including virtual trading cards.- Member of creative “SWAT” team responsible for managing major breaking news events like 9/11, the Columbine shootings and the 2000 Presidential Election.

Managed NPR’s online site on AOL. Member of company’s first Internet planning committee, assisting with development of npr.org by meeting with potential partners like RealNetworks. Improved communications with national media, transcription company and internal offices. - Created listener-friendly features for the website like the weekly NPR book and music lists. - New Media Initiatives panel member at conference hosted by the Smithsonian Institution.