CO-Founder & CEO of Lapidot PR & Digital. Lapidot is a well known PR & Digital agency based in Tel Aviv, IsraelMy team of 13 Digital & P.R Beasts is one of the leading forces in PR & Marketing for life style, arts, political and municipal organizations and brands. With huge campaigns and successes under our belt, we have gained the experience to bring success for our clients.Lapidot P.R was founded in 1990. back when the P.R in israel was still unknown. In 2011, we've detected the natural synergy between owned media, earned media, and paid media, therefore, we've launched Lapidot Digital to bring the natural synergy between P.R and Digital Advertising.then and now, We've made our chief priority goal, to help brands,companies and organizations to swim in the rapidly changing media landscape and share their message with the world.We have an extensive network of connections with digital, written, tv and radio media, Were connected to top bloggers, journalists and influencers in Israel. We believe that A well-structured marketing strategy is imperative to a strong, well-rounded PR program.