I ensured a successful experience in defining and implementing new brand launch strategy ("SB lizingas" achieved a high degree of recognition as a credit provider in a short period: in the context of “top of mind” and “consideration.” SB lizingas" ranked third after SEB and SWED bank, resulting in sales growth of 80%). I was responsible for shaping and maintaining the company image, developing the brand identity, defining and implementing a long-term marketing strategy. I had successful experience in defining and implementing a company rebranding strategy. I took care of effective collaboration with agencies (media, creative, digital, social networking, telemarketing, etc.). I performed control over the planning and execution of a large-scale marketing budget (~ 1.6 million EUR / year). I was responsible for defining the concept of the new company website, website development, and optimization (SEO). I defined and developed external and internal communication strategy. I was responsible for organizing market research and assessing changes in the competitive environment.

I took care of the development and implementation of the marketing strategy, budgeting and coordination of sponsorship and public relations.I created a new website, evaluated markets, and analyzed the competitors' strategies.I organized market research.

I organized the department's responsible for the centralized marketing activities of the subsidiaries work. I was responsible for the development and implementation of its marketing strategies.I formed and coordinated a large-scale support and public relations budget (over LTL 1 million / year).I took care of creating and implementing new product lunch strategies.I was responsible for market analysis, organizing market research, forecasting market trends, and analysis of competitors.

In this position, I took care of the preparation of strategic marketing plans, the creation of operational marketing programs, and the organization of market research.

In this position, I ensured the organization's success by working on marketing, sales promotion, staff motivation, organizational structure improvement projects, which had a significant impact on the company's results.