Head Of Marketing
CurrentI ensured a successful experience in defining and implementing new brand launch strategy ("SB lizingas" achieved a high degree of recognition as a credit provider in a short period: in the context of “top of mind” and “consideration.” SB lizingas" ranked third after SEB and SWED bank, resulting in sales growth of 80%). I was responsible for shaping and maintaining the company image, developing the brand identity, defining and implementing a long-term marketing strategy. I had successful experience in defining and implementing a company rebranding strategy. I took care of effective collaboration with agencies (media, creative, digital, social networking, telemarketing, etc.). I performed control over the planning and execution of a large-scale marketing budget (~ 1.6 million EUR / year). I was responsible for defining the concept of the new company website, website development, and optimization (SEO). I defined and developed external and internal communication strategy. I was responsible for organizing market research and assessing changes in the competitive environment.
