Passionate by packaging, innovation and consumer experience. More than 20 years bringing products to the shelves, together with my teams. Expert in packaging, product development and project management in R&D teams. Experience in Innovation processes, as Design Thinking.Always with the consumer at the centre, always taking the packaging as a communication system, always using different creative approaches to fulfil the consumer needs.Helping us to achieve a healthier life through our drinking habits.Helping us to achieve a healthier planet.Helping parents to get their kids desire less sugary products.Helping elder people with a dedicated new packaging system.Helping families to have the better solution to have fresh water in the fridge.Helping you at on-the-go moments to get the most suitable size and ergonomic shape to calm your thirst...and much more to come...My curiosity makes me explore new territories and be ready for new challenges, always ready to learn new things and new ways of working.Flexible and positive minded, easy to adapt in changing, complex and challenging environments.Compromised with excellence at work. Motivating the teams to achieve their objectives. Respect, honesty and straight talk are key for me. I like to bring ideas to improve the results and I create spaces to encourage the same mindset.If you think it’s worthy to know each other, don’t think it twice, let’s connect!