Oriol Planas Marquès Email & Phone Number

Catalonia, Spain

Geneva, Switzerland, Ch

- Lead go-to-market strategies for digital health solutions across LATAM, EMEA, and Asia, focusing on comprehensive product launch plans. Develop and execute strategies for pricing, positioning, and promotional activities tailored to diverse international markets. Ensure alignment with regional market dynamics and customer needs in close collaboration with local teams.- Conduct upstream marketing activities by providing feedback from countries to influence global cataract ecosystem strategies and prioritize future developments. Actively engage with regional teams to gather insights on market trends, customer preferences, security and data privacy requirements and pricing trends.

Geneva, Switzerland, Ch

- Led the implementation and enablement of new services and Digital Solutions across Spain and Portugal for Alcon, with a focus on enhancing healthcare delivery through innovative digital tools and business models such as Pay Per Procedure (for Cataract, Retina, and Glaucoma).- Developed and executed a holistic approach encompassing Patient Pathway Analysis (Lean Six-Sigma methodology), digital tools for hospital logistics optimization, and outcome measurement tools to enhance patient satisfaction and operational efficiency. This approach targeted strategic accounts and key opinion leaders in both public tenders and private partnerships.

Geneva, Switzerland, Ch

- As a Pricing Manager for the Iberia cluster (Spain and Portugal), led and managed pricing strategies for the Surgical and Pharmaceutical Portfolio, positioning it as a key growth driver within the business. Implemented the CPQ Salesforce software to streamline pricing operations, including quotes, approvals, and business models. Additionally, developed new business models and value-added services for introducing new ophthalmology medical devices to the Iberian markets.- As HEOR Manager, conducted comprehensive health economics and outcomes research activities, including developing budget impact models, value waterfalls, and case studies. Designed and executed health outcomes studies, analyzed clinical and economic data, and collaborated with cross-functional teams to communicate the value of medical devices in Cataract, Retina, and Glaucoma. Additionally, supported reimbursement submissions and developed strategies to optimize market access and product positioning.

Geneva, Switzerland, Ch

As a trainee at the Market Access department of Alcon (Novartis) (a) I have participated in the strategic planning for the preparation of new tenders and their analysis; (b) I have studied the strategy for the approval and adoption of new medical devices in the different Spanish Regions and (c) I have participated into the pricing strategy for the portfolio management in Spain & Portugal

Barcelona, Es

PhD thesis title: Novel nanostructured materials for phototheranostic applicationsSupervisor: Prof. Dr. Santi Nonell, FRSCMain outcomes: >6 papers in peer-reviewed journals, 5 book chapters and 1 European patent for Image Guided Fluorescence Cancer Surgery, recognized with the 1st price of the 4th VALORTEC competition.

Barcelona, Es

Coordination and supervision of a synthesis and analytical training laboratory for chemistry and chemical engineering students. I have also taught some lectures of Physical Chemistry and Chemical Kinetics.

Hesse, De

Photoheranostic Gold Nanoclusters: Light-based diagnosis and treatment of cancer using novel metal nanomaterials.Supervisors: Prof. Dr. Wolfgang Parak and Dr. Neus Feliu

Master'S Degree, Marketing Farmacéutico

Doctor Of Philosophy (Phd), Photomedicine & Photochemistry

Master Of Science (Msc), Medicinal And Pharmaceutical Chemistry

Managing Innovative Technology - Technology Transfer

Management And Business Skills

Licentiate Degree, Organic Chemistry