Ori Shimon Email & Phone Number

Redwood City, Ca, Us

Mountain View, California, United States

• Lead the marketing operations strategy aligned with the company's overall vision and goals.• Manage a team of 4 marketing operations and automation managers, providing technical support, training, and assistance.• Oversee and execute Marketo campaigns, nurture programs, forms, emails, lead scoring, and platform integrations.• Identify, design, and document scalable processes to improve marketing efficiency and alignment within the department.• Maintain the lead management process, including lead lifecycle, segmentation, scoring, and sales alerts. • Develop the company's lead-to-opportunity flow, collaborating with the top-of-the-funnel task force to ensure seamless handoffs between sales and marketing.

• Oversaw marketing operations, managing lead life cycle, lead nurturing, assignment, event coordination and leads' journeys until conversion into customers.• Played a pivotal role in executing global marketing initiatives, overseeing both online and offline events, including: webinars, tradeshows, forums, and hybrid events.• Sourced platforms for marketing automation and implemented Marketo, Zapier, and Salesforce.• Re-integrated the Acoustic marketing platform with the company's database for enhanced functionality.• Retained and activated existing customers through the creation of campaigns (SMS, emails, banners).

Herzliya, Tel Aviv District, Israel

• Directed a team of three CRM managers, overseeing multilingual email marketing and automation for a database of 1+ million users.• Constructed, managed, and optimized conversion and retention campaigns utilizing third-party systems: Optimove, MailChimp, IBM WCA, SendGrid, and Xtremepush.• Developed end-to-end customer journeys, ensuring continuous analysis and optimization throughout the customer lifecycle.• Crafted segmented, personalized campaigns to enhance customer engagement, encompassing news updates, event announcements, and promotions.• Designed a transactional trigger strategy for the implementation of a new CRM system.• Ensured cross-functional collaboration with marketing, retention, R&D, senior management, compliance, and other relevant departments.

Herzliya, Tel Aviv District, Israel

The primary contact for all client communication within the company, overseeing:• Marketing Event Management• Webinar & Landing Page Creation• Transactional Email Campaigns• Funnel Churn Analysis

Ramat Gan, Tel Aviv District, Israel

• Led email marketing operations for two brands, serving both domestic and international audiences.• Developed and maintained onboarding marketing funnels for new customers, featuring email campaigns promoting trading, investments, and product usage to drive initial deposits.• Executed targeted follow-up campaigns for both new and existing customers.• Performed A/B testing on various email components, utilizing reports for continuous optimization.• Improved landing page microcopy to increase user engagement across diverse segments.• Provided daily business analysis and tracking metrics to active clients, facilitating well-informed investment decisions.

Center District, Israel

• Developed marketing strategies for affiliate products, with a focus on PPC, CPA, and other elements.• Constructed and segmented targeted email marketing lists, creating personalized follow-up messages for subscribers.• Aligned landing pages with marketing funnels, cultivated mailing lists, and provided value to customers, fostering long-term relationships.• Utilized tracking, including split testing, to analyze and optimize incoming traffic.• Collaborated with global entrepreneurs to develop innovative products and services.

Petah Tikva, Center District, Israel

• Offered clients comprehensive supplemental insurance covering health, life, and accident protection.• Achieved consistent success in surpassing monthly sales targets, while maintaining a professional and customer-centric approach.• Exclusively handled English-speaking customer interactions within the team.

Lod, Center District, Israel

Oversaw security operations for departing flights, supervising a team of security workers executing complex procedures during security checks.

Lod, Center District, Israel

Performed airport security checks, conducting thorough examinations and inquiries of foreign passengers.

Raanana, Center District, Israel

• Offered technical assistance and support for customers who purchased Microsoft Windows or Office products.• Provided support at the inbound call center, troubleshooting issues, and adhering to Microsoft protocols.