• Go-to-market planning and execution for healthcare sector at Silicon Valley robotics startup.• Directed brand development, demand generation, and digital transformation initiatives.• Built and mentored a high-performing team of digital marketing managers.• Spearheaded multi-channel demand generation program spanning paid media, content marketing, events, and PR.

Directed the company's B2B marketing efforts, including brand strategy and messaging, lead generation, growth channels, content creation, PR, and event execution.

Built and executed a multi-channel B2B demand generation strategy, using PPC, SEO, email marketing and lead generation campaigns, resulting in substantial growth in qualified leads.Led a comprehensive rebranding, including launching new company name, visual identity, website, and messaging, to position Utron as a leader in automated parking solutionsSecured high-profile media coverage in The New York Times, Boston Globe, Digital Trends and other national outlets, significantly boosting brand visibilityDesigned and Implemented Salesforce and Pardot marketing tech stack for lead nurturing, resulting in significant lead conversion improvements

Developed data-driven demand generation campaigns, optimizing lead channels like Google Ads, social media, and email. Deployed email automation for ABM and led a team of 3 marketing experts. Achieved 25% YOY sales growth while cutting advertising expenses by 50%.

Built and led digital advertising agency; Managed portfolio of more than 30 clients, providing communication and Go To market plans using digital marketing tools. Among my clients: SAP Israel, Loreal Paris, Microsoft Israel and many more local Israeli brands. Created, localized and executed marketing and communication plans through consumer and competitive research and brand health check methodologies. That led to building clear value proposition and executing moves in various channels: Digital (Google, FB, Email and SMS) and off-line (TV, radio, print).

Launched Matomy Israel branch, conceptualized business model and developed business education strategy for pay-per-lead approach, built team of five affiliate managers; generated $1M revenue in first year coming from verticals like: banking, insurance, cars, education and more. Negotiated media buying deals with publishers and media channels, recruited first clients including major banks, credit cards company, E-commerce websites and automobile brands.

Led first deployment of sale channels to end users; managed marketing of lifestyle, men, MTV, Nickelodeon TV channels; led team of 10 sales and content experts.Launched 2 a-la-cart channels, established sales operations within a content organization, developed integrated sales channels with leading broadcast platforms in Israel (Yes and Hot), and marketed directly to subscribers; generated 100K subscription base in one year.

Served as deputy to CEO of the biggest Media company in Israel. Negotiated and executed large-scale media buy contracts and agreements with top Israeli advertisers, including Nestle, orange, Bezeq (the leading telecommunication company in Israel) and many more. Planning effective communication strategies to the biggest brands in Israel;Established a digital department within the media company; Hired and trained the team to the new work methodology.