Rollink is a successful startup that evolved from Keter Plastics: End-to-end leadership of all marketing aspects around the globe:• Creating from scratch brand equity, tone of voice, and brand assets, working closely with the founders. • Determining global brand and marketing strategy, messaging, PR and social guidelines, to ensure cross sites and channels alignment.• Leading a globally spread multi disciplinary team of 20 talents (designers, engineers, PR, social and video specialists) in 4 countries - Israel, US, Serbia and UK.• Taking marketing initiatives, based on deep research - market trends, customer behavior and competitive landscapes. • Utilizing data-driven insights to maximize efficiency, by measuring campaign performance, ROI, and KPIs.• Leading partnerships and strategic alliances with external agencies, influencers, and key industry stakeholders to amplify brand reach and impact. • Full P&L accountability, including business architecture and budget management.• End to end new products development, from inception throughout the product life cycle to fuel the brand and increase sales cross the different channels.**The results: Multiple global and local product launches, Sales in strategic premium channels (e.g. Macy's) in 22 countries, Winning 6 awards for best products in global travel and design conferences. **

• Set the foundations to a new business unit to increase the company's reach and innovation.• Created a solid business plan, with detailed financial projections outlining the anticipated (ROI), revenue forecasts, and key performance indicators (KPIs) to the next three years.• Hired, trained and coached a multidisciplinary team of talents.• Conducted in-depth consumer research to identify untapped business development opportunities, understand consumer behaviors, and assess the competitive landscape.

• Built from scratch $ 80M business by leading of end-to-end products expansion. • Developed product positioning, value proposition, messaging and go-to-market strategies.• Customer-facing leadership, to understand consumers pain points and create relevant win-win solutions. • Built, managed and mentored high-performing cross functional teams.• Extensive market research and fucus groups in the US to identify consumer wants and needs.• Managed the brand retail life cycle working directly with leading retailers; Amazon, Home Depot, Costco and more.