I am responsible for the global marketing and recruitment strategy of Tel Aviv University’s international student body. My role involves aligning and building the marketing and sales funnel across academic programs, regions, and audiences. I manage a marketing team, with the goal of growing our international student body and increasing brand awareness among students, reseaarchers, and partner institutions. In addition to overseeing marketing and recruitment campaigns, I spearheaded a new brand and content strategy implemented across all functions and channels. I have also designed a customized CRM infrastructure and adoption strategy, and established a robust recruitment process in coordination with our academic programs and strategic partners.

SimilarWeb is the pioneer of market intelligence and the standard for understanding the digital world and has been named one of Business Insider's "50 Enterprise Startups to bet your career on".As a marketing communications and content manager at SimilarWeb, my role is to generate insight-based marketing content for strategic campaigns across sales funnel in close collaboration with Data Insights, Data Visualization, and Product Marketing teams. As part of my scope of work, I produce client-facing customer success collateral (case studies, videos, testimonials) and develop branding and messaging for new products and corporate initiatives.

Pravda Media Group is a digital marketing company that helps its clients scale and measure their marketing and sales operations. As a team leader at the company, I led client-facing digital marketing programs such as: multi-channel lead generation, thought leadership, social and paid media campaigns for B2B clients in global Hi-tec and Bio-med fields.

Cohen Drapisz is a marketing agency that specializes in marketing communications strategy, visualization, and outsourced marcom services. During my five-year tenure, I managed the outsourced marketing communications programs for the B2B/B2C business clients, including branding and corporate messaging processes, online/offline marketing communications collateral, events management and public relations.

Teva Pharmaceutical Industries Ltd. is an Israeli multinational pharmaceutical company. It is the largest generic drug manufacturer in the world and one of the 15 largest pharmaceutical companies worldwide. Teva's facilities are located in Israel, North America, Europe, and South America. Teva shares trade on both the New York Stock Exchange and the Tel Aviv Stock Exchange.