Self-employed entrepreneur during almost my whole life. Are working within media, marketing and now mostly hospitality and storytelling business. Since 2018 owner of Filipsborg, the Arctic Mansion; a hotel and activity company in Swedish Lapland, offering accommodation and experiences – giving our guest memories for a lifetime.Owner of and Haparandabladet, the local newspaper in the Torne valley writing editorial columns twice a week. Loves to catch the small fish (vendace) that gives us the unique and stunning food experience Kalix caviar. Are working with reindeers as a reindeer owner and would like to spend more time on my forest property, working as a lumber jack. Sharing all of this as a guide for our guests at the hotel. Really loving it all!