With a diverse cultural background and a strong foundation in marketing and business, I have also mastered the art of storytelling through cinema, innovative media and entrepreneurship in creative industries to explore the next gen, immersive brand engagement concepts. My career began in traditional marketing in big corporations including P&G, Red Bull and Samsung, where I discovered the potential of narratives to animate brands and forge emotional connections through each campaign on local and global scales, through variety of industries, leveraging the rich variety of both the brand and trade marketing tools.My expertise and passion are in strategic marketing, consumer psychology, innovative in-depth communication, and cross-platform storytelling. This mix allows me to craft stories that captivate and connect with audiences, enhancing engagement and loyalty, build and propose values that shape the growth path of the brand.I have managed global brands, revitalized and shaped brand strategies, led efficient campaigns, and deepened consumer-company connections. I believe that at the core of effective marketing is a resonant story—one that aligns with the core values and aspirations.My goal is to not only adapt to the dynamically changing landscape but also to redefine how brands connect with hearts and minds globally in meaningful, sustainable and organic ways. The world is evolving and the values we focus upon shape the stories we tell. And the stories we tell shape this evolution.
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Chief Marketing OfficerMot.TechParis, Fr -
Professeur D'Image | Cinematography TeacherEicar Sep 2023 - PresentVille De Paris, Île-De-France, France -
Strategic Marketing ConsultantSelf-Employed Jan 2018 - PresentParis, Île-De-France, France• Conscious and Value Driven Marketing: Identifying and aligning with the core values that ensure a long-term, sustainable and organic marketing strategy.• Market Research and Analysis: Conducting thorough market research to identify trends, opportunities, and competitive insights.• Strategy Development: Crafting and implementing effective marketing strategies tailored to specific business goals.• Campaign Management: Designing, executing, and optimizing marketing campaigns across… Show more • Conscious and Value Driven Marketing: Identifying and aligning with the core values that ensure a long-term, sustainable and organic marketing strategy.• Market Research and Analysis: Conducting thorough market research to identify trends, opportunities, and competitive insights.• Strategy Development: Crafting and implementing effective marketing strategies tailored to specific business goals.• Campaign Management: Designing, executing, and optimizing marketing campaigns across digital, social media, email, and traditional channels.• Client Relationship Management: Building and maintaining strong relationships with clients to ensure satisfaction and long-term collaboration.• Content Creation and Branding: Developing compelling content and ensuring brand consistency across all marketing efforts.• Performance Reporting: Utilizing data-driven insights to evaluate campaign performance and inform strategic decisions. Show less
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CinematographerFreelance Mar 2015 - PresentParis, Île-De-France, FranceCinematographer based in Paris | Available Worldwide.Shot 7 features films as DP and 30+ short narrative, commercials, documentaries fashion films and music videos.
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Creative DirectorDebut Film Studios Jan 2020 - Dec 2022* Lead and inspire the creative team, including filmmakers, graphic designers, editors, copywriters, and other creative professionals.* Provide direction and feedback to ensure high-quality creative output that meets & exceeds the expectations.* Develop strategic plans to guide the creative process and meet project objectives.* Develop and manage INTERACT! educational production platform for young and aspiring filmmakers.* Consistently educate, grow and connect the community of… Show more * Lead and inspire the creative team, including filmmakers, graphic designers, editors, copywriters, and other creative professionals.* Provide direction and feedback to ensure high-quality creative output that meets & exceeds the expectations.* Develop strategic plans to guide the creative process and meet project objectives.* Develop and manage INTERACT! educational production platform for young and aspiring filmmakers.* Consistently educate, grow and connect the community of young, new wave filmmakers throughout the country. * Create and manage development and support system for film projects by aspiring producers and directors. * Create and run screenwriting labs and educational programs and project development.* Design and implement master-class platforms for students & aspiring filmmakers connecting them with the established film professionals from around the world. Show less -
Marketing Manager | Caucasus CountriesSamsung Electronics May 2014 - Sep 2015* Develop and implement comprehensive marketing strategies to create awareness of the company’s products and services in all consumer electronics product groups for the region.* Conduct in-depth category based market research to identify challenges and opportunities for growth.* Collaborate with the product development team to understand product specifics and develop marketing strategies that highlight the unique features and benefits of Samsung products.* Manage product launches… Show more * Develop and implement comprehensive marketing strategies to create awareness of the company’s products and services in all consumer electronics product groups for the region.* Conduct in-depth category based market research to identify challenges and opportunities for growth.* Collaborate with the product development team to understand product specifics and develop marketing strategies that highlight the unique features and benefits of Samsung products.* Manage product launches, including timing, pricing, and promotion to maximize market impact and sales.* Create and implement the effective strategies aimed at the synergy and resonance of the brand and trade marketing channels. Show less -
Trade Marketing Manager | Caucasus CountriesRed Bull Mar 2013 - May 2014Baku, Azerbaijan* Development and coordination of the trade marketing & insights activities.* Maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality & values.* Lead the strategy of the local sales teams.* Enable execution of strategies via Key Accounts and Field Sales teams.* Lead communication between marketing and sales teams.* POS development and implementation.* Merchandising standards in-field implementation and audit.* Develop and… Show more * Development and coordination of the trade marketing & insights activities.* Maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality & values.* Lead the strategy of the local sales teams.* Enable execution of strategies via Key Accounts and Field Sales teams.* Lead communication between marketing and sales teams.* POS development and implementation.* Merchandising standards in-field implementation and audit.* Develop and lead category management projects.* Planning and execution of trial activities. Show less -
Category Marketing & Business Development Manager | Caucasus CountriesProcter & Gamble Jan 2011 - Mar 2013Baku, Azerbaijan* Define P&G winning choices across dish care, surface care, air care and batteries categories, trade channels and customers within the market.* Own annual category business plan and coordinate to deliver targets and goals. * Defining category and sub-category specific distribution strategies across the markets and channels.* Determine merchandising and recommended pricing strategies and coordinate the execution to the markets. * Execution of portfolio management as part of… Show more * Define P&G winning choices across dish care, surface care, air care and batteries categories, trade channels and customers within the market.* Own annual category business plan and coordinate to deliver targets and goals. * Defining category and sub-category specific distribution strategies across the markets and channels.* Determine merchandising and recommended pricing strategies and coordinate the execution to the markets. * Execution of portfolio management as part of commercial strategy.* Coach and empower distributors with consulting on general trade fundamentals and techniques specifically to the categories, channels and markets.* Adaptation and application of regional strategies to local markets and providing insight from local markets to regional and global units. Show less -
Head Of Marketing & Business DevelopmentGrandmart Supermarket Jan 2008 - Dec 2010 -
Trade Marketing Specialist | Lays, Doritos, RufflesPepsico Jan 2005 - Dec 2007Baku City, Baku Ekonomic Zone, Azerbaijan
Orkhan Abbasoff Education Details
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Film/Cinema/Video Studies -
"Dada Gorgud" Turkish Private High School89
Frequently Asked Questions about Orkhan Abbasoff
What company does Orkhan Abbasoff work for?
Orkhan Abbasoff works for Mot.tech
What is Orkhan Abbasoff's role at the current company?
Orkhan Abbasoff's current role is Chief Marketing Officer.
What schools did Orkhan Abbasoff attend?
Orkhan Abbasoff attended Eicar - International Film And Television School Paris, Baku State University, "dada Gorgud" Turkish Private High School.
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