Orkun Aydın Email & Phone Number

Istanbul, Turkey

• Oversee RGM spend strategy across all CCI countries (Turkey, Pakistan, Kazakhstan, Azerbaijan, Tajikistan, Turkmenistan, Jordan, Iraq, Uzbekistan).• Define the CCI's trade spend strategy and establish customized solutions for individual markets, elaborating on each pillar between gross and net spending.• Creating growth opportunities by portfolio optimization, establishing a strategic pricing architecture, and implementing OBPPC models, managing Pack-Price Strategy• Lead LRP, SBP, and ABP commercial processes in the area of expertise. Share best practices across CCI.• Making strategic decisions to achieve the company's long and short-term commercial goals, ensuring shareholder value maximization.• Improve RGM team's capabilities within the team and the whole organization to further drive a value-driven mindset.

Istanbul, Turkey

• Category Strategy Development: Created and implemented Lipton’s category strategy• Trade Category Marketing: Led the launch of a 5-pillar in-store execution program, including ‘Tea Corner,’ ‘Ramadan Street,’ ‘Partnership Project,’ and ‘Back-to-School’ initiatives. Managed promotional activities in the field.• Revenue Management: Developed and executed a revenue management methodology for the Lipton Category, achieving SPI (Selling Price Index) targets, contributing over €10M through pricing actions. Managed a portfolio optimization project for the tea category.• Agency Management: Managed relationships with external agencies for various marketing and promotional activities, including POSM, exhibitions, in-store executions, and promotional materials.• Market & Conjoint Analysis: Created category dashboards incorporating internal and external analysis (Nielsen & Ipsos). Participated in conjoint studies to inform decisions on product features, pricing, and market positioning.• Cross-Functional Collaboration: Worked closely with brand and sales teams to ensure integrated planning and execution.

İstanbul, Türkiye

Istanbul, Turkey

• Provided strategic support to Board Members and communicated on behalf of the CEO.• Managed and coordinated critical 5 live projects with McKinsey & Simon Kucher.• Led three go-live projects, resulting a %200 vol target realization and over 50Mn$ sales value. -Developed and optimized Homend category and channel strategy. -Optimized supplier operations and led digital transformation initiatives. -Executed portfolio profitability and segmentation projects: 'Star SKU's' & 'Cross-bundle optimization.' -Revitalized Homend marketing strategy and repositioned the brand.

Lund, Sweden

Taken courses and electives; - International Marketing & Strategy- Strategic Brand Management - Online Marketing, Branding and Consumers- Research Strategy - Quantitative Research Methods- Understanding Consumption- Market Intelligence; Theory & Practice- Degree Project in Global Marketing; Master Level

Istanbul, Ankara Turkey

• Fostered and nurtured relationships with key customers across Istanbul and Ankara, identifying opportunities for commercial development. • Consistently met and exceeded corporate sales targets.• Coordinated the routing program and expertly managed all administrative data and information to ensure seamless operations.• Provided comprehensive sales, merchandising, and technical support to key account customers, assisting them in developing and growing their businesses.• Recruited, hired, and mentored a high-performing sales team of 3 members, overseeing daily field operations and ensuring adherence to corporate policies and industry best practices.• Analyzed sales data to optimize merchandising efforts and boost market share, leading to increased profitability and customer satisfaction.• Collected and analyzed Point-of-Sales data from various sources, conducting competitive intelligence to support strategic decision-making.

-Project intern at distribution trade department-The project aimed optimizing route to market and distribution system to increase Unilever’s current distribution efficiency

Master Of Science - Ms, International Marketing & Brand Management

Bachelor Of Business Administration (B.B.A.), Işletme

Education record