Orkun Bıçaker Email & Phone Number

Developing player segments, understanding their usage patterns, pain points, and enjoyments – and predicting their behaviour resulting in recommendations to enhance our game based on data analysis.Owning responsibility for outstanding LiveOps performance and propelling the success of our LiveOps initiatives with proficient leadership, strategic insight, and impeccable execution.Creating an A/B test roadmap to optimize ad monetisation efforts in collaboration with game analytics and data science.Collaborating with development and design teams yielded innovative features attuned to our strategic objectives.Spearheading strategic game development roadmaps, meticulously aligning feature rollouts with corporate directivesand players’ expectations and needs.Planning, prioritizing and managing future feature development efforts together with the development, design andcreative art teams to ensure the best possible player experience (Jira).Leading the ad hoc data analysis and acting as a producer to conduct data tasks/reports with the data team.

Leading the digital transformation and the integration processes of all functions such as marketing, finance, sales and IT between France and TurkeyLeading business development strategy and operations regarding company strategy and market needsLeading CRM in order to manage daily / weekly sales plan & pipeline and pricing strategy of the national sales team in order to increase revenue and customer excellence.Leading digital media strategy and in charge of execution of ads / daily content management (Google Analytics + Facebook Ad Manager)Setting the strategy of product management, annual budgets, sales strategies and long-term goals and KPIs.Validating the brand, product life cycle, market and competition analyses.

Identifying, evaluating, and negotiating strategic partnerships and agreements to drive revenue growth, development of new products, services, and partnerships in the mobile game space.Provide actionable feedback to clients based on marketability, retention, and LTV data.Tailoring and improving the live ops plan through the title’s whole life cycle, with the understanding of different global markets (e.g. Turkey, US or Japan) and player behavior.Defining a product vision, go-to-market plan, and a roadmap strategy from inception through the full product lifecycle to deliver against the company KPIs.Building essential in-game and out-of-game publishing projects and following every step, working with our teams and partner teams.Building / leading cross-functional teams among multiple groups (Growth, Marketing, Communication, QA, etc.) to ensure the successful launch of new titles.Working remotely online alongside our worldwide developers’ team, as well as independent task completion.

Orchestrating the complete product/game lifecycle, encompassing the development of detailed specifications and seamless collaboration with multifaceted teams, including design, art, and engineering. Successfully ushered core features into both existing and nascent gaming projects.Identifing new features and tools required to further improve the monetization efforts of the game, and coordinate their development with relevant stakeholders.Exhibiting astute product acumen by formulating meticulous product strategies and presenting crystalline, measurable objectives designed to propel the achievement of our overarching business goals.Delivering valuable insights to shape business cases through comprehensive data analysis, elucidating how these analyses directly influenced critical product metrics.Proficiently navigating the intricacies of prioritization and trade-offs, harmonizing customer experience, technical constraints, and strategic business drivers to optimize decision-making.Cultivating an intricate understanding of our user base, attentively discerning their challenges, articulating their needs, and tailoring product development to align seamlessly with their aspirations.Driving the best data-driven decisions (UA strategy, sales channel analysis, segmentation, monetization & retention and behavior analysis, and game design) to maximize both the short- and long-term performance and to share results across mobile and computer games in Europe, MENA, and LATAM.Performing strategic analyses (Tools: App Annie, deltaDNA, AppsFlyer, Firebase, and Tableau) of portfolio-wide user data to recommend ongoing product optimization, monetization, sales channel effectiveness, and innovationCollaborating with all game stakeholders (Product Managers, Sales, and Marketing & User Acquisition) to define and execute the strategy

Managing CRM and Digital Transformation Project:• Master Data Management (Data Unification and Family Tree)• CRM Assessment and Vision Setting • Segmentation (Value, Behavioral and Needs)• Segment Strategies• Customer Experience Design• Designing Marketing & Sales Processes ( Campaign management, Lead and pipeline management etc.)• IT Transition and Implementation Roadmaps

Turkey

• Increasing revenue over 178% (YoY)• Subscriber growth over 470% (YoY)• Marketing and product management of social & mobiles games• Planning marketing campaigns with other teams such as youth segment• Identifying and building relationships with third parties such as Electronic Arts, Gameloft and Glu• Working closely to Mobile Marketing team to monetize through social games• Creating gamification scenarios• Increasing the penetration rate and income by marketing campaigns, pricing and positioning strategies.• Determining and developing Turkcell’s Instant Messages strategy. • Conducting the penetration and life cycle strategy• Building cross-functional relationships with Information and Communication Technologies and Marketing Communication teams

• Selected out of 12.500 applicants for Turkcell PAF Team• Following marketing strategies for mobile internet mainly in pricing and bundle offers• Determining target customers to market mobile internet packages to Turkcell's subscribers• Customizing messages to align with segment-specific orientations

• Part-time at Wholesales Department particularly in West Marmara Region• Analysing and developing sales processes in the distribution centres and and retail stores

• Interning in Customer Experience Management Unit at Marketing Department• Identifying, analyzing and improving existing processes• Determining Turkcell’s subscribers needs and responding their demands by considering win-win situation

• Interning in Analysis Unit at Controlling and Analysis Department• Analyzing financial data and month-end reporting

• Interning at Sales/Marketing Department at Bos-SA• Providing a worldwide report about export sales and textile industry • Contacting international customers to manage the sale stages and to inform them about quality and price of denim

Master Of Science, International Technology Management

Activities and Societies: Turkish Society, Postgraduate Society and Technology Management Society• Thesis Subject: Implementation.

Ba (Hons), Business-Economics

Education record