Content Strategy & Consultancy

Content Strategy & Consultancy

Editorial

Editorial

Content Writer and Product Editor for the Mondadori-owned GraziaShop.com, which held a curated edit from some of Europe's best boutiques. - Managed the Online Product upload team, with the creation of over 12,500 products on site- Trained and mentored new recruits while overseeing the product team- Took the lead on projects, creating efficiencies within site operations. - Wrote SEO-optimised 'Editors Notes' for featured products in the Grazia tone of voice- Wrote… Show more Content Writer and Product Editor for the Mondadori-owned GraziaShop.com, which held a curated edit from some of Europe's best boutiques. - Managed the Online Product upload team, with the creation of over 12,500 products on site- Trained and mentored new recruits while overseeing the product team- Took the lead on projects, creating efficiencies within site operations. - Wrote SEO-optimised 'Editors Notes' for featured products in the Grazia tone of voice- Wrote SEO-optimised weekly features - including the regular 'We Love It' and '10 Must Haves' pages- Worked to tight deadlines, assisting in the on-boarding process of new boutiques and brands- Set KPIs for new products and partners- Tracked new brands for PPC Show less

Online Product Manager and Writer for London-Boutiques.com, a luxury fashion website holding a curated edit of the best of London's boutiques.-Managed the Product team and acted as the main point of contact between Studio and Editorial on product.-Used an extensive knowledge of clothing terminology to write and edit online product content-Main approver for newsletter copy, as well as onsite product-Produced enticing, on-trend, informative and SEO driven product copy -… Show more Online Product Manager and Writer for London-Boutiques.com, a luxury fashion website holding a curated edit of the best of London's boutiques.-Managed the Product team and acted as the main point of contact between Studio and Editorial on product.-Used an extensive knowledge of clothing terminology to write and edit online product content-Main approver for newsletter copy, as well as onsite product-Produced enticing, on-trend, informative and SEO driven product copy - 'Stylist Notes' - to maximise sales and relay current fashion trends-Produced well written copy for use in the weekly magazine and newsletters as and when required-Contributed to the L-B Blog, using Drupal to upload and IMAXtree to source images.-Worked alongside the buying and styling teams to ensure accurate product information was included within the descriptions and size and fit tabs-Wrote designer and boutique landing pages as part of weekly uploads-Trained new recruits Show less

One Year Internship in the fashion cupboard at London-Boutiques.com, a curated eCommerce edit of London's best boutiques. - Managed intake of all stock from boutiques-Allocated SKUs to all products-Recorded product details, such as measurements, material and technical features for upload-Prepared items for studio - steaming and organising rails for use in shoots.-Uploaded items into the CMS (Magento)-Wrote online product content, designer landing pages and boutique… Show more One Year Internship in the fashion cupboard at London-Boutiques.com, a curated eCommerce edit of London's best boutiques. - Managed intake of all stock from boutiques-Allocated SKUs to all products-Recorded product details, such as measurements, material and technical features for upload-Prepared items for studio - steaming and organising rails for use in shoots.-Uploaded items into the CMS (Magento)-Wrote online product content, designer landing pages and boutique landing pages Show less

One Month internship with Now Magazine Online- Assisted the Now Magazine Online team- Re-purposed print articles for web, using SEO best practice methods- Created image galleries based on events and news eg. film premieres and festivals- Credited with three articles, including an interview with a band.