Orla Mortensen

Orla Mortensen Email and Phone Number

CMO, CDO and Head of Sustainability @ System Cleaners® A/S
Aalborg, DK
Orla Mortensen's Location
Aalborg, North Denmark Region, Denmark, Denmark
Orla Mortensen's Contact Details

Orla Mortensen work email

Orla Mortensen personal email

About Orla Mortensen

My passion is growing international business with E-commerce and digital marketing. I have extensive commercial experience in international environments and contribute with skills in strategy, analytics, customer journeys and Brand building. Have both experience in selling directly to consumers as well as selling through global distributors.Many years of experience in developing organizations, people management and driving Lean processes in B2C E-commerce and B2B marketing. I have a vast experience in Management, where I have developed and executed many strategies. I am also very familiar with implementing acquired companies, and have board experience. As a person I am dedicated, are highly results driven, and have a strong focus on teamwork. I am outgoing, calm and always in a good mood.

Orla Mortensen's Current Company Details
System Cleaners® A/S

System Cleaners® A/S

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CMO, CDO and Head of Sustainability
Aalborg, DK
Employees:
57
Orla Mortensen Work Experience Details
  • System Cleaners® A/S
    Cmo, Cdo And Head Of Sustainability
    System Cleaners® A/S
    Aalborg, Dk
  • System Cleaners® A/S
    Digital Marketing Manager
    System Cleaners® A/S Jan 2021 - Present
    Aalborg, Nordjylland, Danmark
    Head of Marketing, Digital and ESG at System Cleaners – the globally leading manufacturer of Open Plant Cleaning solutions for the food and beverage industry.Responsibility• Planning and executing international B2B marketing strategy on digital channels,• Implementing Customer Journey Mapping, Analytics and datadriven activities.• Implementing Inbound methodology in targeted lead generation• Implementing Social Selling• Developing global B2B Distributor platform with PIM, E-commerce and Digital Warehouse.• Developing online video support and training platform for global customers.• Developing digital strategy with IT architecture, Cyber Security and digitalization• Management
  • Sol Og Strand
    Sales Marketing Manager
    Sol Og Strand Sep 2018 - Dec 2019
    Hune, Region Nordjylland, Danmark
    Sol og Strand is Denmark's second largest agency of approx. 6,000 Danish holiday homes with 140 employees. The guests come primarily from Germany, Denmark, Norway, Sweden and the Netherlands.Responsibility• Overall responsible for all sales and marketing. Responsible for revenue of DKK +400 million• Development of strategy, goals, organization, go-to-market plans and reporting• Responsible for branding, customer communication, reputation and loyalty• Responsible for analytics, traffic channels, UX and conversion optimization• Project manager on SEO and SEM activities in cooperation with European partners• Manager for 8 employees, 1 located in Germany• Management representative on health, safety and work committees for 10 years
  • Sol Og Strand
    Sales Manager
    Sol Og Strand Jan 2017 - Sep 2018
    Hune, Region Nordjylland, Danmark
    Overall responsibility for all sales/rentals, and thus the turnover in all markets.Responsibility• Overall responsible for all sales channels and thus the turnover in all markets• Development of strategy, goals, organization, go-to-market plans and reporting• People management for 7 employees, 1 located in Germany• Responsible for conversion optimization including payment solutions• Responsible for the department's call center with customer support• Project manager on international SEM activities
  • Sol Og Strand
    Online Sales Manager
    Sol Og Strand Sep 2008 - Jan 2017
    Hune, Region Nordjylland, Danmark
    I was appointed to lead the transformation to 100% digital online sales and marketing. Including building organization, expanding international B2C E-commerce solution, channel strategy and partner strategy. Responsibility• Overall responsible for all sales/rental and marketing to all guests• Responsible for the main brand as well as several sub brands. Reputation management• Develop strategy, goals, organization, values, go-to-market action plans and reporting• Responsible for retention activities and customer loyalty• Responsible for permission marketing• Integration of 6 acquired companies• People management for 14 employees
  • Sol Og Strand
    Online Manager
    Sol Og Strand Mar 2002 - Sep 2008
    Hune, Region Nordjylland, Danmark
    I was appointed to build a new digital marketing department which was in charge of the company's e-commerce solution. Including developing digital sales solutions for merged companies.Responsibility• Develop strategy, budget and action plans for cross channel B2C e-commerce• Establish B2B partner solutions on the sales side• Develop B2B login system for homeowners• People management for 10 employees
  • Sol Og Strand
    Project Manager
    Sol Og Strand Sep 1995 - Mar 2002
    Hune, Region Nordjylland, Danmark
    Employed in the IT department as a developer. Since 1997 only with E-commerce and digitization.Responsibility• System developer and Oracle DBA on booking system• Analytics and reporting• Project manager of and subsequently developer on first E-commerce solution
  • Vacando Ag
    Board Member
    Vacando Ag Sep 2008 - Mar 2010
    Zurich, Switzerland
    Board Member at the online portal Vacando AG in Switzerland. Vacando was a joint venture between Interhome AG and Sol og Strand, where there are 11 employees. Before joining the board, I was part of the project group, which for just over 1 year built the business case for Vacando. The concept was Renting holiday homes in Europe, based on online marketing and digitalization.Responsibility• Expand B2C strategy for growth ambition as well as organization and budget
  • Spar Nord Bank
    System Developer
    Spar Nord Bank Oct 1988 - Sep 1995
    Aalborg, North Jutland, Denmark
    System developer in the Organization department, where I have had different areas of responsibility at my own request:Responsibility• System developer of financial applications. Oracle DBA and Network administrator
  • Eg Data Inform A/S
    System Developer
    Eg Data Inform A/S Mar 1988 - Oct 1988
    Hjørring, North Jutland, Denmark
    Programmer/planner at the Facility Management agency Data-Inform. Maintenance and new development of CICS/COBOL solutions on mainframe for the auditing industry and industrial customers.Responsibility• System developer on customer finance systems

Orla Mortensen Skills

Tourism Oracle Online Advertising Marketing Communications Social Media

Orla Mortensen Education Details

Frequently Asked Questions about Orla Mortensen

What company does Orla Mortensen work for?

Orla Mortensen works for System Cleaners® A/s

What is Orla Mortensen's role at the current company?

Orla Mortensen's current role is CMO, CDO and Head of Sustainability.

What is Orla Mortensen's email address?

Orla Mortensen's email address is or****@****ail.com

What schools did Orla Mortensen attend?

Orla Mortensen attended Aalborg Handelsskole, Aalborg Handelsskole, Aarhus Business College.

What skills is Orla Mortensen known for?

Orla Mortensen has skills like Tourism, Oracle, Online Advertising, Marketing Communications, Social Media.

Who are Orla Mortensen's colleagues?

Orla Mortensen's colleagues are Lene Imer Andreasen, Erhan Kodaman, Søren Lassen, Asia Berry, Allan Kiim Nielsen, Nguyen Quoc Doan, Patrick Obrien.

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