Orla Mortensen Email & Phone Number

Aalborg, Dk

Aalborg, Nordjylland, Danmark

Head of Marketing, Digital and ESG at System Cleaners – the globally leading manufacturer of Open Plant Cleaning solutions for the food and beverage industry.Responsibility• Planning and executing international B2B marketing strategy on digital channels,• Implementing Customer Journey Mapping, Analytics and datadriven activities.• Implementing Inbound methodology in targeted lead generation• Implementing Social Selling• Developing global B2B Distributor platform with PIM, E-commerce and Digital Warehouse.• Developing online video support and training platform for global customers.• Developing digital strategy with IT architecture, Cyber Security and digitalization• Management

Hune, Region Nordjylland, Danmark

Sol og Strand is Denmark's second largest agency of approx. 6,000 Danish holiday homes with 140 employees. The guests come primarily from Germany, Denmark, Norway, Sweden and the Netherlands.Responsibility• Overall responsible for all sales and marketing. Responsible for revenue of DKK +400 million• Development of strategy, goals, organization, go-to-market plans and reporting• Responsible for branding, customer communication, reputation and loyalty• Responsible for analytics, traffic channels, UX and conversion optimization• Project manager on SEO and SEM activities in cooperation with European partners• Manager for 8 employees, 1 located in Germany• Management representative on health, safety and work committees for 10 years

Hune, Region Nordjylland, Danmark

Overall responsibility for all sales/rentals, and thus the turnover in all markets.Responsibility• Overall responsible for all sales channels and thus the turnover in all markets• Development of strategy, goals, organization, go-to-market plans and reporting• People management for 7 employees, 1 located in Germany• Responsible for conversion optimization including payment solutions• Responsible for the department's call center with customer support• Project manager on international SEM activities

Hune, Region Nordjylland, Danmark

I was appointed to lead the transformation to 100% digital online sales and marketing. Including building organization, expanding international B2C E-commerce solution, channel strategy and partner strategy. Responsibility• Overall responsible for all sales/rental and marketing to all guests• Responsible for the main brand as well as several sub brands. Reputation management• Develop strategy, goals, organization, values, go-to-market action plans and reporting• Responsible for retention activities and customer loyalty• Responsible for permission marketing• Integration of 6 acquired companies• People management for 14 employees

Hune, Region Nordjylland, Danmark

I was appointed to build a new digital marketing department which was in charge of the company's e-commerce solution. Including developing digital sales solutions for merged companies.Responsibility• Develop strategy, budget and action plans for cross channel B2C e-commerce• Establish B2B partner solutions on the sales side• Develop B2B login system for homeowners• People management for 10 employees

Hune, Region Nordjylland, Danmark

Employed in the IT department as a developer. Since 1997 only with E-commerce and digitization.Responsibility• System developer and Oracle DBA on booking system• Analytics and reporting• Project manager of and subsequently developer on first E-commerce solution

Zurich, Switzerland

Board Member at the online portal Vacando AG in Switzerland. Vacando was a joint venture between Interhome AG and Sol og Strand, where there are 11 employees. Before joining the board, I was part of the project group, which for just over 1 year built the business case for Vacando. The concept was Renting holiday homes in Europe, based on online marketing and digitalization.Responsibility• Expand B2C strategy for growth ambition as well as organization and budget

Aalborg, North Jutland, Denmark

System developer in the Organization department, where I have had different areas of responsibility at my own request:Responsibility• System developer of financial applications. Oracle DBA and Network administrator

Hjørring, North Jutland, Denmark

Programmer/planner at the Facility Management agency Data-Inform. Maintenance and new development of CICS/COBOL solutions on mainframe for the auditing industry and industrial customers.Responsibility• System developer on customer finance systems

Datanom, (4 Års Deltidsstudium)

Merkonom (3 Års Deltidsstudium)

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