Orla Murphy Email & Phone Number

Newbury, GB

Berkshire, United Kingdom

We are a high-growth ABM agency with an international portfolio of B2B Tech clients. Our specialist approach to ABM will help you orchestrate your entire strategy, allowing you to be in the right place, at the right time for your customers. Based on science, backed by our own rate strategic insight, our Accelerate methodology and SeeABX capability delivers.

• Lead an intelligent, data-led and agile marketing function in generating high quality market demand and lead generation targets to achieve double digit year on year Revenue and OCF growth across SME, Enterprise and.
• Deliver digital, off-line and ABM lead generation programs with defined conversion metrics, managing attainment through close collaboration with Sales and Commercial leadership.
• Manage the Demand Waterfall, measuring lead utilisation and overall effectiveness of all acquisition marketing activities by lead source and channel to maximise ROI on Acquisition Opex.
• Create an integrated marketing strategy aligned to the customer journey and execute integrated campaigns, including new product introductions.
• Design and execute brilliant customer propositions that excite and challenge the norms while delivering sales and revenue growth targets.

• Accountable for creating and implementing the SoHo / SME and marketing and go to market strategy, ensuring it reflected the overall company vision and made effective use of budget and other available resources
• Understood and predicted the different variables impacting lead, pipeline, sales and ARPU performance in this critical growth segment. Delivered 250% increase in monthly lead generation and sales volumes in 18 months
• Collaborated closed with Commercial and Sales leadership to set budget plans and targets for revenue generation utilising discount spend. Achieved sales targets while realising over £500k budget savings.
• Worked cross functionally across Marketing and VMB to ensure our operating model for SoHo / SME was built for success and complimented broader business goals around Brand, NPS and OCF
• Shaped and implemented all propositions including bundles / packages, sector specific pricing and broader thought leadership in proposition development, including a market defining broadband proposition launched by Sir.
• Build, led & developed a strong, capable team to complement the strategy using both direct and virtual resources

• The Small and Medium Business (SMB) marketing owner for EMEA responsible for developing the marketing strategy and plan of execution to achieve business and revenue objectives.
• Develop and lead a team of 8 direct reports owning and executing local field marketing plans against defined EMEA priorities and ROI targets.
• A key influencer in the development of the global SMB marketing strategy and programs - recognised as a subject matter expert within the organisation
• Collaborate with EMEA SMB Sales leader to define priority programs and initiatives across all routes to market. Report back to the business against agreed Marketing KPIs and focus areas.
• Provide guidance to global, regional and product teams on the most appropriate marketing mix and communications plan for SMB channel partners and end customers
• Create and manage the execution of direct and indirect multi-touch pan-EMEA programs to grow revenues, delivering a measurable marketing contribution to pipeline >40%

• Own EMEA-level marketing to Small Business partners including promotions plan.
• Become “Centre of Competence” for Small Business partner marketing in EMEA, providing advice and guidance to EMEA countries regarding marketing and investment priorities.
• Co-own the Small Business revenue number for EMEA with EMEA Small Business Sales.
• With EMEA Small Business sales, own and develop partner programmes in EMEA, setting and achieving sales targets and rewarding appropriate partner behaviour.
• Manage delivery of timely and relevant Symantec information to Small Business partner contacts leveraging the partner comms infrastructures such as Partnernews and Partnernet.
• Represent the Small Business partners to global and EMEA campaigns teams to ensure provision of appropriate materials within each campaign.

Formulate and execute customer-centric 'go to market' plans and in-life tactical promotions for voice and data products/services. Influence the development of Product strategy to meet customer and channel needs. Deliver a wide range of marketing activity and collateral including lead generation, experiential marketing and sales tools.

6 month international assignement to design and launch a new customer management tool providing the latest competitor and market information to front line support.

Provided concise, targeted qualitative and quantitative competitor insight to drive the development of company strategy and functional marketing plans.

Bsc, Applied Biochemical Sciences

Msc, Marketing

Education record