- I oversee 5 social media brands accounts equaling up to 13 social media channels. Including Florida Blue, GuideWell, Truli, Diagnostic Clinic Medical Group & GuideWell Emergency Doctors. Creating relevant, educating and awareness content.- I grew Florida Blue social media following organically by +901.2% in 12 months- I grew Florida Blue & GuideWell Social Media Impressions organically by +1,380% in 12 months- I grew Florida Blue & GuideWell Social Media Engagement organically by +1,717% in 12 months- I create monthly content calendars and schedule posts for Instagram, Facebook, Twitter and Linkedin for 5 brands including Florida Blue, GuideWell, Truli, Diagnostic Clinic Medical Group & GuideWell Emergency Doctors.- I provide direction for the brands social media content, re-edit their content to create videos that are on-trend and aligned with the brand. - I grew Florida Blue & GuideWell video views organically by +777% in 12 months- I increased Florida Blue & GuideWell posts by +296.1% in 12 months

ResponsibilitiesEssential duties include, but are not limited to:Lead strategic efforts for the planning, development, and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements, and content are relevant to the target audienceResponsible for maintenance, engagement, and growth strategy of all social media platforms, including but not limited to Facebook, Instagram, Twitter, and YouTube, as well as new/emerging platforms like TikTokResponsible for Social Growth and engagement efficiencies for the brand; Improvement of consumer engagement with current posting strategy to help improve organic reach and lower ad costsMonitor reviews through social media platformsOn an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights and optimize plan based on these insightsProvide onsite presence for events and activations for content building and live social media engagementStrategize, establish and grow relationships with key influencers in the digital space, such as bloggers, high profile followed personalities, entertainers, etc.Stay abreast of trends, technologies, and advancements in social, mobile and online review sitesOversee production and implementation of social campaignsMaintain monthly budget for all resort social supportEvaluate and adjust overall guest experiences based on interaction with guests, industry trends and corporate initiativesPartner with the advertising team to integrate social media into traditional and digital brand campaignsSupport Hard Rock International initiatives through social campaigns where appropriateServe as the liaison between Human Resources, Seminole Gaming, Internet Marketing, Hard Rock International, and other departments as it relates to mobile and social media efforts

Facilitate organic and paid social content for clients all the way from creative inspiration/production to analytics/reporting. Responsible for delivering and demonstrating our advertisers’ return on investment based on the goals of their marketing campaigns. Develop strategic marketing and advertising solutions for the company clients utilizing traditional and digital media methods. We integrate comprehensive market analytics and social media management to effectively reach customers and drive sales.• Create compelling organic and paid social content for multiple clients on various social platforms• Create and implement social boosts for organic content and events• Manage paid social campaigns utilizing the best tactics to meet client KPIs• Invoice reconciliation for local paid social campaigns• Attend customer calls/meetings to present performance metrics and research• Conduct basic industry research and site analytics• Lead brainstorming sessions for creative social advertising solutions• Lead regular group training sessions for local sales staff and clients to increase knowledge with current/emerging social services• Troubleshoot implementation hurdles (getting creative from the client, proactive under delivery management, optimization recommendations, audience targeting and campaign set-up etc.)• Manage creation, modification and updates of collateral materials and training sessions• Maintain detailed knowledge of all social products• Confer with advertisers to develop campaign optimizations to match performance with customer• Interpret custom performance reporting and analysis in coordination with account executives and centralized trafficking to support renewal process and upsell• Maintain Facebook Blueprint and Google Analytics Certifications• Manage In-House Influencer marketing program, including identifying and leveraging influencers for paid and earned programs• Work with influencers to create content for Cox Media Group clients.

Developed and executed comprehensive social media marketing plans, leading to significant audience growth and engagement.Managed and maintained social network accounts and communications strategies across multiple platforms.Monitored and managed creative development, production, and day-to-day integration of social media accounts on National and Market levels.Demonstrated ability to map out and drive marketing strategies through data analysis and testing.Created and communicated key themes and messaging aligned with company missions, marketing programs, product launches, and campaigns.Administered and optimized paid social campaigns, providing insights and adjustments to meet KPIs and ROI goals.Led ongoing optimization efforts and refined weekly and monthly reporting to drive insights and efficiency.Collaborated with different company entities to support social media efforts and align strategies.Managed social media ad budgets and provided budget guidance at the Market level.Developed and managed innovative ideas/promotions to enhance engagement and grow external communities.Oversaw the creation, curation, and management of all published content, including images, video, and copy.

Developed and executed social media strategies to align with business goals, enhancing brand awareness and engagement.Trained and guided 350 real estate agents on using social media to boost productivity and generate leads.Generated, edited, published, and shared engaging content daily, responding to queries and monitoring customer reviews on all social media platforms.Stayed updated with current technologies and trends in social media, managing a team of 10 social media interns.Led the “Social Agent Program” to humanize the brand, engage in storytelling, and actively listen to potential customers, increasing traction and engagement.Analyzed performance metrics and provided insights for optimizing social media campaigns.

Directed content and social media marketing strategy from top of funnel (Awareness) to bottom of funnel (Conversion).Developed and executed innovative social media strategy campaigns, effectively driving brand awareness, engagement, and traffic to social media pages.Analyzed performance metrics and provided actionable insights for continuous improvement.Collaborated with cross-functional teams to align strategies with business objectives and enhance overall marketing effectiveness.

Developed and directed social media strategies, leading to increased brand growth on Facebook, Twitter, and Instagram.Played an integral role in creating innovative online marketing strategies to boost engagement and traffic.Managed Construct Corps’ presence across various social networking sites, including Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, Pinterest, and Foursquare.Generated, edited, and published engaging content daily, resulting in increased sales and an expanded client list through social media marketing strategies.Analyzed performance metrics and provided actionable insights for continuous improvement.

Conducted research on current trends and audience preferences, creating and publishing engaging content for [50 Cent & G-Unit Records].Collaborated with marketing, sales, record labels, and public relations teams to maintain brand consistency.Oversaw social media accounts and design, ensuring cohesive branding across platforms.Created original online content for thisis50.com, managing content creation for the website and social media, and executing various projects.Boosted page views to 3.8 million per day through strategic content and social media management.Analyzed performance metrics and provided actionable insights for continuous improvement.