Who is Orlando Marín? Overview
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Orlando Marín is listed as Marketing Director at QMENTA, based in Barcelona, Catalonia, Spain. AeroLeads shows a matched LinkedIn profile for Orlando Marín.
Orlando Marín previously worked as Digital Business Director at Holmes Place and Digital Marketing Coordinator EMEA (Europe, Middle East & Africa) at Peli Products. Orlando Marín holds Master En Digital Business, Marketing Digital from Esic Business & Marketing School.
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Email format at QMENTA
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QMENTA
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Profile bio
About Orlando Marín
With over 17 years of experience, I am a digital-first senior marketer specializing in B2B marketing and digital transformation. My career spans SaaS, medical, and technology sectors, where I thrive in fast-paced environments, building strategies from the ground up, and solving complex challenges both independently and within multicultural teams.In my roles at QMENTA and Smiths Medical, I successfully led digital transformation initiatives, integrating marketing and sales enablement ecosystems that streamlined operations and accelerated growth. My expertise includes developing and activating omnichannel brand strategies, lead generation, content development, and Account-Based Marketing (ABM) that have consistently driven revenue.Known for my proactive, collaborative approach, I am committed to continuous learning to stay ahead as a digital leader. My skills in digital B2B marketing, technology, and business models allow me to bring impactful strategies and results to any commercial team, enhancing brand presence and sales performance.
Listed skills include Marketing Management, Inbound Marketing, Digital Marketing, Marketing Strategy, and 30 others.
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Orlando Marín's current company
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8 roles
Orlando Marín work experience
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Marketing Director
Current• Led QMENTA’s digital transformation for the commercial team by implementing HubSpot as the central Customer Relationship Management (CRM), enhancing sales and marketing workflows.• Developed and executed omnichannel marketing strategies to boost brand awareness and generate high-quality leads, achieving an average annual growth rate of 170% over the past 4 years.• Designed and refined go-to-market strategies, optimizing product positioning, customer journeys, and sales funnels, resulting in a 19.4x increase in conversion rates.• Planned and executed content and industry events and strengthened relationships with Key Opinion Leaders (KOLs) to enhance brand credibility and drive engagement within target markets.
Jun 2020 - Present
Digital Business Director
• Analyzed data to optimize digital advertising performance and acquisition efforts, effectively reducing Cost Per Acquisition (CPA) by 58%• Developed and executed omnichannel marketing plans across digital and offline channels, focusing on lead generation, increasing the number of Marketing Qualified Lead (MQLs) by 63%• Designed customer journeys and lead content creation and CRM nurturing automation to boost customer acquisition and engagement.
Apr 2019 - Apr 2020
Digital Marketing Coordinator Emea (Europe, Middle East & Africa)
• Led digital marketing initiatives across EMEA, optimizing campaign funnels to drive lead generation, which resulted in doubling the number of Sales Qualified Leads ( SQLs) year over year• Organized and coordinated trade shows and events, seamlessly integrating online and offline actions that boosted lead capture rates, achieving over a 15% increase in leads per event.• Collaborated closely with sales teams to develop industry-specific tailored content and nurturing workflows, accelerating the sales funnel velocity by an average of 20%.
Jul 2017 - Mar 2019
Marketing Manager Mediterranean
• Developed digital marketing initiatives to boost product adoption in close coordination with commercial teams. Proposed and implemented e-learning materials, resulting in a 70% reduction in technical issue reports.• Managed marketing and sales activities, supporting product launches, technical tender applications, and on-site product demos. Coordinated events that enhanced market presence, leading to a 20% increase in deals won.• Led a collaborative initiative with EMEA teams focused on data analysis to align strategies and share best practices, optimizing commercial efforts across regions.
Sep 2014 - Jun 2017
Digital Marketing And Communications Deputy Manager
• Planned digital strategies and budgets for new product launches across all product lines at Sony Electronics.• Supported coordination of PR events and communications to strengthen brand visibility.• Led social media strategy and implementation, coordinating with digital agencies to optimize content and campaigns.
Jan 2013 - May 2014
Digital Marketing Jr
Mar 2009 - Oct 2012
Key Account & Project Manager
Fusion Central De Medios
Aug 2006 - Dec 2008
3 education records
Orlando Marín education
Master En Digital Business, Marketing Digital
Esic Business & Marketing School
Master, Gestión De Marketing Y Comunicación
Universidad Europea
Lic Mkt, Economico Administrativas
Universidad Del Valle De México
FAQ
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Quick answers generated from the profile data available on this page.
What company does Orlando Marín work for?
Orlando Marín works for QMENTA.
What is Orlando Marín's role at QMENTA?
Orlando Marín is listed as Marketing Director at QMENTA.
Where is Orlando Marín based?
Orlando Marín is based in Barcelona, Catalonia, Spain while working with QMENTA.
What companies has Orlando Marín worked for?
Orlando Marín has worked for Qmenta, Holmes Place, Peli Products, Smiths Medical, and Sony.
How can I contact Orlando Marín?
You can use AeroLeads to view verified contact signals for Orlando Marín at QMENTA, including work email, phone, and LinkedIn data when available.
What schools did Orlando Marín attend?
Orlando Marín holds Master En Digital Business, Marketing Digital from Esic Business & Marketing School.
What skills is Orlando Marín known for?
Orlando Marín is listed with skills including Marketing Management, Inbound Marketing, Digital Marketing, Marketing Strategy, Digital Project Management, Digital, Online Marketing, and E Commerce.
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