Orlando Marín personal email
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With over 17 years of experience, I am a digital-first senior marketer specializing in B2B marketing and digital transformation. My career spans SaaS, medical, and technology sectors, where I thrive in fast-paced environments, building strategies from the ground up, and solving complex challenges both independently and within multicultural teams.In my roles at QMENTA and Smiths Medical, I successfully led digital transformation initiatives, integrating marketing and sales enablement ecosystems that streamlined operations and accelerated growth. My expertise includes developing and activating omnichannel brand strategies, lead generation, content development, and Account-Based Marketing (ABM) that have consistently driven revenue.Known for my proactive, collaborative approach, I am committed to continuous learning to stay ahead as a digital leader. My skills in digital B2B marketing, technology, and business models allow me to bring impactful strategies and results to any commercial team, enhancing brand presence and sales performance.
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Marketing DirectorQmentaBarcelona, Ct, Es -
Marketing DirectorQmenta Jun 2020 - PresentBoston, Ma, Us• Led QMENTA’s digital transformation for the commercial team by implementing HubSpot as the central Customer Relationship Management (CRM), enhancing sales and marketing workflows.• Developed and executed omnichannel marketing strategies to boost brand awareness and generate high-quality leads, achieving an average annual growth rate of 170% over the past 4 years.• Designed and refined go-to-market strategies, optimizing product positioning, customer journeys, and sales funnels, resulting in a 19.4x increase in conversion rates.• Planned and executed content and industry events and strengthened relationships with Key Opinion Leaders (KOLs) to enhance brand credibility and drive engagement within target markets. -
Digital Business DirectorHolmes Place Apr 2019 - Apr 2020Paço De Arcos, Pt• Analyzed data to optimize digital advertising performance and acquisition efforts, effectively reducing Cost Per Acquisition (CPA) by 58%• Developed and executed omnichannel marketing plans across digital and offline channels, focusing on lead generation, increasing the number of Marketing Qualified Lead (MQLs) by 63%• Designed customer journeys and lead content creation and CRM nurturing automation to boost customer acquisition and engagement. -
Digital Marketing Coordinator Emea (Europe, Middle East & Africa)Peli Products Jul 2017 - Mar 2019Barcelona, Barcelona, Es• Led digital marketing initiatives across EMEA, optimizing campaign funnels to drive lead generation, which resulted in doubling the number of Sales Qualified Leads ( SQLs) year over year• Organized and coordinated trade shows and events, seamlessly integrating online and offline actions that boosted lead capture rates, achieving over a 15% increase in leads per event.• Collaborated closely with sales teams to develop industry-specific tailored content and nurturing workflows, accelerating the sales funnel velocity by an average of 20%. -
Marketing Manager MediterraneanSmiths Medical Sep 2014 - Jun 2017San Clemente, California, Us• Developed digital marketing initiatives to boost product adoption in close coordination with commercial teams. Proposed and implemented e-learning materials, resulting in a 70% reduction in technical issue reports.• Managed marketing and sales activities, supporting product launches, technical tender applications, and on-site product demos. Coordinated events that enhanced market presence, leading to a 20% increase in deals won.• Led a collaborative initiative with EMEA teams focused on data analysis to align strategies and share best practices, optimizing commercial efforts across regions. -
Digital Marketing And Communications Deputy ManagerSony Jan 2013 - May 2014Tokyo, Jp• Planned digital strategies and budgets for new product launches across all product lines at Sony Electronics.• Supported coordination of PR events and communications to strengthen brand visibility.• Led social media strategy and implementation, coordinating with digital agencies to optimize content and campaigns. -
Digital Marketing JrZed Mar 2009 - Oct 2012 -
Key Account & Project ManagerFusion Central De Medios Aug 2006 - Dec 2008
Orlando Marín Skills
Orlando Marín Education Details
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Esic Business & Marketing SchoolMarketing Digital -
Universidad EuropeaGestión De Marketing Y Comunicación
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Universidad Del Valle De MéxicoEconomico Administrativas
Frequently Asked Questions about Orlando Marín
What company does Orlando Marín work for?
Orlando Marín works for Qmenta
What is Orlando Marín's role at the current company?
Orlando Marín's current role is Marketing Director.
What is Orlando Marín's email address?
Orlando Marín's email address is or****@****ail.com
What schools did Orlando Marín attend?
Orlando Marín attended Esic Business & Marketing School, Universidad Europea, Universidad Del Valle De México.
What are some of Orlando Marín's interests?
Orlando Marín has interest in Sociología Entre Otras Cosas, Nuevas Tendencias, Marketing, Tecnología, Digital, Comunicación, Publicidad.
What skills is Orlando Marín known for?
Orlando Marín has skills like Marketing Management, Inbound Marketing, Digital Marketing, Marketing Strategy, Digital Project Management, Digital, Online Marketing, E Commerce, Web Marketing, Business Strategy, Mobile Devices, Social Networking.
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