Leading the creation of digital experiences and strategies in sync with user goals and clients’ business goals, developing navigation and structure, designs wireframes and interactive prototypes, organizes content, and tirelessly advocates for the needs and goals of users across websites, mobile apps, intranets, and web applications.

UX Design Lead using data and user research to craft a simple, fluid personalized omni channel solution that provides millions of customers with relevant and timely product and content recommendations. Responsible for ideating from early concepts and low-fidelity wireframing through prototyping, iterating based on research, working with engineers on implementation and measuring the outcomes.

UX Lead on feature development, user experience strategy and design for the suite of responsive medical applications used in a pharmaceutical environment where patient lives are impacted daily.Served as the primary contact point to understanding the needs of our users, the needs of our business partners, to develop a user experience strategy and lead the design that will meet the business objectives. Lead a team of user experience designers, user experience researchers and visual designers to discover, design and deliver efficient, simple and elegant experiences.Responsibilities included: planning, managing and executing all aspects of the user experience including: strategy, user research, concepts and detailed design to ensure a consistent experience and technical feasibility.Lead and inspired the program by way of thought leadership, best practices and collaborative UX workshop presentations.

Responsible for redesigning the experience of a global, search strategic planning web based application into a scalable experience. Additional responsibilities included: evangelizing user experience within Performics, facilitating user centered design workshops, defining project plans and managing scope, estimating for experience and visual design and defining business strategy in an agile environment. Working with product, engineers, business analysts and visual designers to drive business growth and user engagement.Product Lead responsible for the overall product management and delivery of a single product, collaborating with leadership, evolving and executing product strategy and driving towards meaningful business, product and user outcomes.

Responsible for redesigning the experience of a global, single channel (search) strategic planning application into a scalable, cross-channel (social, video, display) experience. Evangelizing user experience and establishing procedure and process capturing requirements, defining project plans and business strategy in an agile environment. Working with Product, Engineers, Project Managers and Visual Designers to drive business growth and user engagement.

Worked directly with other leaders within United Airlines to share in the design and development of a singular and consistent online agent application with global extensive reach. Specialized in experience strategy and design driving business growth, user engagement and a robust, scalable application. Provided expertise, guidance in experience design to product management, product strategy, business stakeholders and front end and back end developers. Oversaw and managed United Airline's relationship with Critical Mass as they designed and developed the user experience, creative and frontend development.

Worked overseas - managed the redesign of fragmented shopping websites into a unified ecommerce and self service experience for one of the world´s largest telecommunication provider in Singapore and Asia Pacific. Accountable for managing a team of 7 Information Architects across two locations: Singapore and India. Planned and estimated mid and low level plans and level of effort for the entire UX track. Oversaw and mentored a team of Information Architects with different skill sets to deliver a holistic experience. Facilitated internal and client workshops. Ultimately accountable for delivering on time and within budget.

Worked with fellow Information Architects designing the browse, shopping cart and checkout experience for Sprint while leveraging existing design patterns and paradigms established in previous releases. Assisted in documentation of design assets for future client use ensuring the user experience remains consistent. Accountable for facilitating workshops with client to review designs, capture requirements and provide recommendations.

My focus was designing an elegant user experience for Sears’s PartsDirect.com (a B2B / B2C ecommerce site for parts and accessories generating ~$70MM annually) while incorporating existing legacy systems. Developed and documented detailed information architecture and interaction designs for highly interactive interfaces to support user goals, fulfill business objectives, and enhance brand strategies. Collaboratively worked with fellow UE Architects, designers, developers and program managers in an agile development environment.

Accountable for leading the information architecture and wireframe phases of the product development process and providing sound recommendations that lead to exceptional user experiences and met the business requirements across all TI's web sites. Responsibilities included translating strategy, business requirements, consumer research findings and usability/design best practices into IA deliverables that led to an optimal user experience. Global Data Strategy – Collaborated on a $6MM+ Data Strategy project for TI’s 10 Newspaper websites. Work included wireframes, user testing and research and UI design which in their first 4 months have generated 3MM+ unique visitors and 8MM+ page views. Metromix, LLC – Contributed in the product development of a national network of locally focused entertainment sites metromix.com. Designed several key features: geographic mapping, venues pages, organic site search, and faceted navigation. The site is averaging 25MM+ PVs a month.

• Visual designer and developer for chicagotribune.com, metromix.com and chicagosports.com utilizing: HTML, XML, JSP and CSS • Provided search engine optimization expertise and training to company wide U.S. markets: researching relevant keywords, increasing link relevancy, implementing title and meta tags with keywords, replacing graphics with text, etc... • Collaborated with the web product managers in overall site page layout standards, site design and site organization • Served as usability consultant in company-wide Flash initiative projects working closely with producers, designers, artists and managers promoting usability practices: user task scenarios, card sorting, usability testing, etc... • Mentored and supervised associate design staff in developing usability best practices and user center design • Tested site designs in both PC and Mac platforms and internet browsers: Explorer, Firefox, Safari, and Netscape to assure compatibility