Marketing strategy, advisory, leadership and campaign management for B2C and B2B2C brands.- Brand strategy and positioning- Go to market strategies and planning- Creative development- Growth, retention, content and e-comm strategies and implementation- Paid, earned, and owned media management- Content strategy and development- Marketing tech stack and agency/vendor relationships- Optimizing marketing team structure- Financial planning, C-Suite collaboration, investor relations

Responsible for growth of the Heyday brand and expansion of its brick and mortar business into new markets, I led a 13 person marketing and CX team that managed brand marketing, growth and acquisition media, PR, creative, e-commerce and website functionality, retention marketing, LTV optimization, membership, and more. Under my leadership, in just 8 months we opened 4 new shops, lowered CAC by 54%, and repaired previously fractured franchise partner relationships. I initiated a full brand repositioning and creative refresh, launched a referral program, invested resources in revamping the brand's outdated website experience, and worked to overhaul the brand's membership product to better align with consumer demand and experience.

Chief is a private network designed for female executive leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top down.

Brought in to build and lead all Brand Engagement efforts across the Verizon portfolio, a transformation-oriented role designed to bring the brand closer to the cultural conversation and drive relevance, advocacy, and growth.Oversaw creative content, social strategy, influencer/creator marketing, community and brand engagement, while driving strategic partnerships with digital platforms and paid media optimization and strategy.In first 12 months, built a team of 20, brought on new agency partners to accelerate our work, reframed the role that these channels can have within the marketing mix, developed new creative practices and processes centered around consumer centricity and production efficiencies -- all leading to 200%+ increase in ROI.

Drove all e-commerce, creative, content, paid media, CRM, and PR strategy.

Architected the transformation of legacy global B2B business to uncover new and innovative ways to reach their core customer and position the brand and services. During the height of COVID, in an organization with no previous digital marketing capabilities or experience, quickly set up digital marketing fundamentals and launched a comprehensive marketing campaign delivering 10x ROI in 12 months.Oversaw all digital marketing for North America including web experience, content, paid media, programmatic, sales enablement, marketing analytics, data systems and marketing operations to reach highly segmented audiences of business decision-makers

The School of Social Change is an organization that brings people together in an effort explore the world’s biggest problems and their most promising solutions.

Integrated Social Marketing practice lead, connecting paid, earned, and owned media practices. Oversight of social, content, influence & advocacy strategy across all agency clients, directly managing a team of 20 social media strategists and practitioners across 3 US offices, as well as the agency's Content Studio including 30 creative directors, art directors, copywriters and content creators. Developed & implemented a new operating model for fast, nimble content creation, rearchitecting the agency’s organizational and financial structure for creative ideation & production - resulted in 3x growth in revenue and award-winning work, after a previous 2-year period of decline. Clients included Mondelez (Oreo, Ritz, Sour Patch Kids), United Airlines, HBO, Bravo, USA Network, Hanes & Champion, Nespresso, MINI & others

Led integrated marketing strategy (traditional, digital and social creative and media strategy, creative ideation, consumer engagement, earned media & advocacy) for brands across industry categories. Developed innovative strategies leading to award-winning campaigns.Spirits - Pernod Ricard portfolio (Absolut, Jameson, Chivas, Malibu, etc)Retail - TargetEntertainment - HBO, Bravo, Nat Geo, SpotifyBeauty - CliniqueCPG - Ben & Jerry's, Downy, KraftFinancial Services - H&R Block

Led digital & social strategy - including creative planning, content creation, CRM and website strategy, influencer & advocacy work, and paid media - for the agency's most forward thinking clients, including Coca Cola (Sprite, Coke Zero, Coca Cola, Fanta), Kraft Foods, JCPenney, UGG and H&R Block.

Was a key force behind developing the agency's pioneering influencer marketing, social / community management, and strategy practices, working with clients to bring new and innovative work to market in what was, at the time, the "wild west" of digital engagement.

Developed content roadmap for & contributed articles to industry-leading trends blog

Developed content strategy & copy for Panasonic's website relaunch, created a first-of-its-kind social network for Gilda's Club, and rearchitected Car & Driver Magazine's approach to engaging its readers in new digital formats.