- Crafted a product and go-to-market strategy that achieved over 11,000 users across 25+ countries with zero marketing budget. - Led in-depth user scenario research and implemented a UX/UI optimization system, driving significant double-digit engagement growth. - Engineered a premium subscription-based monetization model, securing the platform’s first paying users. - Designed and launched the Raketo commercial league franchise, successfully diversifying the product’s… Show more - Crafted a product and go-to-market strategy that achieved over 11,000 users across 25+ countries with zero marketing budget. - Led in-depth user scenario research and implemented a UX/UI optimization system, driving significant double-digit engagement growth. - Engineered a premium subscription-based monetization model, securing the platform’s first paying users. - Designed and launched the Raketo commercial league franchise, successfully diversifying the product’s revenue streams. Show less

- Managed collaboration between Creative, IT, Marketing, and client teams (20+ people) to ensure on-time delivery of two AR projects for a major CIS telecommunication company.- Developed a requirements management system in Notion resulting in efficient data collection and a 25% reduction in iteration time.- Implemented Agile principles within the project management framework to establish efficient communication between involved teams, resulting in a 10% total project time… Show more - Managed collaboration between Creative, IT, Marketing, and client teams (20+ people) to ensure on-time delivery of two AR projects for a major CIS telecommunication company.- Developed a requirements management system in Notion resulting in efficient data collection and a 25% reduction in iteration time.- Implemented Agile principles within the project management framework to establish efficient communication between involved teams, resulting in a 10% total project time reduction. Show less

- Conducted spectator research (1k+ participants) to provide strategic proposals, resulting in adopting a 2-year growth strategy.- Managed theater digital ad campaigns, optimizing reach and engagement for audience growth, resulting in a 10% marketing effectiveness increase.- Led integration of a custom online ticket booking solution by managing requirements, resulting in a successful product launch.

- Improved marketing effectiveness by implementing precise data collection and efficient event-tracking mechanisms to optimize media channel split, resulting in a 25% increase in ads conversion rate.- Drove occupancy rates from an average of 83% to an impressive 99% through strategic marketing and data-backed campaigns.

- Сonducted 30+ data-driven marketing effectiveness research projects for key players in the FMCG market across Russia & CIS.- Appointed as the product leader for a high-impact research product, overseeing the successful execution and delivery of 10+ projects to major FMCG market players throughout Russia & CIS, resulting in 20% department revenue growth.- Pioneered the development of a client-centric research results processing and delivery methodology, resulting in a client… Show more - Сonducted 30+ data-driven marketing effectiveness research projects for key players in the FMCG market across Russia & CIS.- Appointed as the product leader for a high-impact research product, overseeing the successful execution and delivery of 10+ projects to major FMCG market players throughout Russia & CIS, resulting in 20% department revenue growth.- Pioneered the development of a client-centric research results processing and delivery methodology, resulting in a client satisfaction increase of 30%. Show less

- Led weekly seminars on Finance for a group of 30+ third-year students from the Faculty of Economics at MSU for two years. 90% of the students received positive grades on the exam.- Established an effective communication system using Telegram and Google Sheets, resulting in an increased average lecturer’s evaluation from 7.4 in year 1 to 9.2 in year 2.

- Represented the company at 10+ industry exhibitions, resulting in establishing 4 distribution partnerships across CIS with a $2M+ total annual turnover.- Led a group of 12 technical specialists at an on-site technical training program in Shenzhen and Shanghai (China).