Orly Atlas-Katz Email & Phone Number

Israel

Tel Aviv-Yafo, Tel Aviv, Israel

Founded by Udi Miron in 1996, ANANEY, a ViacomCBS Company (FKA Ananey Communications Group) is one of the leading media groups in Israel, original content producer and owner of 12 TV channels including the best of Israel’s lifestyle channels and an exclusive representation of ViacomCBS brands in Israel. Our channels are distributed through both of Israel’s major platforms, HOT cable network and Yes satellite network, and reach a total of 75% of all Israeli households. ANANEY Studios produces over 500 hours of content per year, which is aired on the company's channels as well as other local and international platforms. Our content includes a variety of genres and target demos - from live-action to animation, drama to sitcoms, preschoolers to adults, with a special place reserved to teen & young adult dramas, our main specialty.

Led P&L, business development, marketing, and strategic collaborationsResponsible for Viacom’s business activity in Israel, including content negotiations and development and strategic collaborations with all Viacom brands – MTV, Nickelodeon, Nick Jr., and Comedy Central.Managed TV, internet, and mobile media platforms for Viacom brandsNegotiated content fees with local platforms: HOT, Yes, Orange, Cellcom, Pelephone, Walla, and YNETManaged all business activities relating to Nickelodeon and Nick Jr., including business development, strategic alliances, original productions, marketing, and acquisitionsResponsible for commercial and content management, business development, strategic alliances, original productions, marketing, and acquisitions for the MTV.co.il website.Represented MTV digital channels, including negotiating with local platforms, marketing, and PR Managed Ananey’s new media activity (VOD, mobile, internet) for all channelsAccomplishments:Established SMARTY, a popular children's channel in Romania. Launched Israel’s local Comedy Central channel, Hot’s leading entertainment channelLaunched Israel’s local MTV channelLaunched MTV.co.il, the first MTV website in Hebrew

Responsible for all strategic marketing plans and activities within the private sector, representing over 1,000,000 households in Israel. Achieved goals and objectives to reduce churn and increase ARPU and brand awareness beyond expectations in a very competitive market.Key Accomplishments:- Launched the SVOD service (one of the first and biggest services of its kind in the world)- Reduced churn by 50% and increased per-customer revenue by 15 NIS per month- Developed segment marketing programs (youth, teens, children, parents, Russians and VIP customers)- Responsible for advertising and promotion budgets of over 80 million NIS- Responsible for the launch of VOD in Israel- Developed strategic plans, objectives and budgets for sales, marketing, and customer service divisions- Established product pricing policies for the company- Created unique sales programs and upgrade loyalty packages, thereby increasing market share and ARPU- Set sales and customer relations policies in dealing with customers- Responsible for generating all marketing information, including research and analysis- Analyzed market trends to determine which content products to bring to the market- Developed characteristics (specifications, pricing, and benefits) of new products such as VOD

Tel Aviv-Yafo, Tel Aviv, Israel

Managed the marketing plans and activities in the hard-to-reach young adult sectors including children, youth, soldiers, students, and early adoptersLed Cellcom to the #1 mobile provider position in these sectors within a highly competitive marketDeveloped and managed plans and activities for the young adult sectors

Nurtured customer loyalty resulting in significant reduction in churnLed “after sales” activities to over 2M customers in multiple segments

Tel Aviv-Yafo, Tel Aviv, Israel

Managed all BTL marketing activities for various target segments

Managed all BTL marketing communications activities for companies such as Cellcom, Careline, Kent and more

Ma, Social Psychology

Ba, Social Psychology