Aaron Ormond Email and Phone Number
Aaron Ormond work email
- Valid
- Valid
- Valid
Aaron Ormond personal email
- Valid
Aaron Ormond phone numbers
I ❤️ building brands! I've driven positive change for iconic brands like Harley-Davidson, Coors Light, and Porsche. My relentless focus on creating impactful marketing strategies that ignite conversations and deliver results has consistently led teams to generate revenue, win awards, and achieve business objectives.With a recent shift to scaling brands, I emphasize sound brand strategy, innovative thinking, and a social-first approach. Five experiences have shaped my approach to brand-building:1️⃣ Re-invigorating Harley-Davidson: I led a comprehensive change management effort, transforming purpose, products, communications, and engaging the distribution network, with a renewed focus on driving relevancy among a younger audience. The impact of my work is literally showcased in the Harley-Davidson Museum.2️⃣ Returning Coors Light to growth: Spearheading the #2 beer brand's global repositioning, I drove innovative communications, a social media strategy, revamped packaging, and an ambitious PR-driven approach. Notably, I championed sustainability initiatives, leading the brand's $85M investment to eliminate plastic from all packaging. Efforts led to positive market share growth for the first time in 5 years.3️⃣ Embedding performance-driven culture: Utilizing attribution technologies, I enabled better effectiveness measurement, leading to increased media investment and calculated risks in social media. At Stix Golf, we achieved a 17% increase in return on ad spend (ROAS) and generated over 275M earned impressions.4️⃣ Testing and learning with startups: As CMO for a golf startup and consultant for DTC startups, I doubled revenue for Stix Golf and achieved $2M in 48 hours with Bird Buddy. I developed proven strategies for increased ROI and revenue.5️⃣ Activating at the speed of culture: By embracing calculated risk-taking and social listening, I generated over 20 BILLION earned impressions for the brands I have led. (google "Olive Veronesi" for one great example!)
Sonic Automotive
View- Website:
- sonicautomotive.com
- Employees:
- 2321
-
Vp Of Marketing, Echopark Automotive And Sonic PowersportsSonic AutomotiveChicago, Il, Us
-
Director Of Marketing, Kitchen & Bath InternationalKohler Co. Jan 2024 - PresentKohler, Wisconsin, UsLead high-performing teams driving global marketing activation for Kohler Kitchen and Bath. Create impactful campaigns, elevate brand experiences, and optimize digital channels to expand our international footprint. -
Director Of Global Marketing CampaignsKohler Co. Jul 2023 - Jan 2024Kohler, Wisconsin, Us
-
Principal MarketerRed Cedar Marketing Consulting 2023 - Jul 2023Brand and retail marketing leadership and implementation for growth-oriented brands. Addressing clients’ needs, from brand strategy to media and communications planning
-
Chief Marketing OfficerStix Golf Co 2022 - 2022Chicago, Il, UsHired to oversee brand and performance marketing efforts for a high-growth DTC brand in the golf club space. Efforts led to increased revenue while doubling the consumer base compared to the previous year.• Doubled year-over-year revenue through increasing media efficiency with a renewed focus on optimizing paid, owned and earned channels• Increased return on ad spend (ROAS) by 17% through creating a performance driven culture, evaluating daily channel performance and establishing aggressive targets by channel• Elevated PR and media visibility, securing prominent features in renowned publications such as Sports Illustrated, Forbes, and Wired, resulting in increased brand recognition and over 275 million earned impressions• Developed a new social media and influencer strategy to attract non-golfers to the brand, leveraging professional athletes to organically promote the brand, resulting in a 25% increase in growth of the brand’s social community -
Senior Director Of Global MarketingMolson Coors Beverage Company 2019 - 2022Chicago, Illinois, UsRecruited to return the Coors Light brand to growth by driving all consumer-facing efforts for the 2nd largest beer brand in North America• Successfully reversed share decline within the North American market, increasing share of total beer for the 1st time in over 5 years through an extensive repositioning of the brand.• Led the successful brand revitalization of the Coors Light brand by repositioning the beer under the "Made to Chill" brand platform, leveraging award-winning creative work to reverse years of share decline, increasing market share within a mature category, and enhancing brand attention among a younger, more diverse audience.• Championed sustainability, eliminating plastic from all packaging, including the plastic rings securing 6-packs of beer, leading the way with this $85M environmental-friendly investment as the largest US beer brand to make this critical change • Increased consideration among Hispanic consumers by developing an award-winning marketing campaign championing the accomplishments of Latino NFL players through the lens of the brand • Rejuvenated social strategy and execution, securing a new internal social agency, and redefining the brand’s approach to paid and organic social efforts, achieving a 38% increase in impressions and a 21% increase in engagement • Recognized for outstanding creative work, receiving 2 Gold Effies for Brand Renaissance as well as multiple Bronze Effies during tenure -
Director, Global Brand Strategy And Content DevelopmentHarley-Davidson Motor Company 2019 - 2019Milwaukee, Wi, UsPromoted to spearhead global change management initiatives, repositioning the Harley-Davidson brand to establish relevance with a newer, younger audience and drive profitability• Led the repositioning of the Harley-Davidson brand for future growth by developing and implementing a new brand architecture built around a more modern purpose, successfully rolling it out to internal stakeholders, retail networks, and consumers; achievement led to a 20% increase in brand awareness and a 15% increase in revenue.• Built a performance marketing function from the ground up, concentrating on agile marketing methodology and marketing attribution, recruiting 5 new team members to identify opportunities based on the long-term revenue potential of $20M• Revolutionized the brand’s approach to content development, striving to understand the consumer’s channel and context for content viewing, leading to more efficient use of resources, strengthened integration between content and channel teams, and enhanced consumer engagement• Created a future proof marketing tech stack that included the implementation of a data management platform and multi-touch attribution to encourage brand loyalty -
Manager, Global Brand Strategy And Performance MarketingHarley-Davidson Motor Company 2017 - 2019Milwaukee, Wi, UsGenerated $2M in new incremental revenue streams through a new approach to strategic licensing, including creating a limited edition LEGO Harley-Davidson, generating brand relevance with a new younger audience• Transformed the organization to be more focused on the consumers that will drive future growth for the brand, through comprehensive global quantitative and qualitative research• Developed and onboarded entire product, retail and marketing organization to a new customer segmentation approach through interactive, multi-sensory consumer immersion sessions
-
Manager, Customer Lifecycle MarketingHarley-Davidson Motor Company 2014 - 2017Milwaukee, Wi, UsRecruited to oversee all retention and acquisition programs for the Harley-Davidson brand. Shifted the organization from ad hoc CRM and digital programs to a comprehensive lead-nurturing strategy driven by consumer insights, engagement, and triggered activities across the consumer lifecycle.
-
Manager, Dealer And Retention MarketingPorsche Cars North America 2010 - 2014Atlanta, Ga, UsPromoted to develop and execute all retail and dealer marketing efforts for the Porsche brand in North America.• Championed an award-winning, multi-channel retail marketing campaign from ideation to execution, communicating the “Everyday Magic” of driving a sports car, and receiving a Silver Effie for the campaign• Developed and operationalized a new approach to retail marketing contributing to a 67% sales increase from 2010 through 2013, ensuring that Porsche maintained a strong brand identity while undergoing a dramatic product and demand shift• Authored a long-term digital retail strategy, creating a 5–10-year roadmap for the integration of digital and CRM, resulting in a wider reach and an improved customer experience -
Area Marketing ManagerPorsche Cars North America 2007 - 2010Atlanta, Ga, UsDirected all local marketing events across the Southern Region to ensure retailers were effectively communicating the brand, driving brand awareness and revenue growth. Achieved an increase in share-of-nation by championing the growth of Porsche business within the region
Aaron Ormond Skills
Aaron Ormond Education Details
-
Michigan State UniversityInternational Relations (James Madison College)
Frequently Asked Questions about Aaron Ormond
What company does Aaron Ormond work for?
Aaron Ormond works for Sonic Automotive
What is Aaron Ormond's role at the current company?
Aaron Ormond's current role is VP of Marketing, EchoPark Automotive and Sonic Powersports.
What is Aaron Ormond's email address?
Aaron Ormond's email address is or****@****ail.com
What is Aaron Ormond's direct phone number?
Aaron Ormond's direct phone number is +140469*****
What schools did Aaron Ormond attend?
Aaron Ormond attended Michigan State University.
What are some of Aaron Ormond's interests?
Aaron Ormond has interest in Kids, Cooking, Exercise, Electronics, Outdoors, Home Improvement, Music, Travel, Movies, Home Decoration.
What skills is Aaron Ormond known for?
Aaron Ormond has skills like Integrated Marketing, Marketing Strategy, Marketing Communications, Advertising, Marketing, Strategy, Digital Marketing, Customer Retention, Social Media Marketing, Management, Brand Management, Interactive Marketing.
Who are Aaron Ormond's colleagues?
Aaron Ormond's colleagues are Aj Espinoza, Donna Harris, Steve Calden, Glen Lunas, Ricardo Peredero, Alcides Jose Reyes Salazar, Jacey Adams.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial