Aaron Ormond Email & Phone Number

Chicago, IL, US

Kohler, Wisconsin, US

Lead high-performing teams driving global marketing activation for Kohler Kitchen and Bath. Create impactful campaigns, elevate brand experiences, and optimize digital channels to expand our international footprint.

Kohler, Wisconsin, US

Brand and retail marketing leadership and implementation for growth-oriented brands. Addressing clients’ needs, from brand strategy to media and communications planning

Chicago, IL, US

• Hired to oversee brand and performance marketing efforts for a high-growth DTC brand in the golf club space. Efforts led to increased revenue while doubling the consumer base compared to the previous year.
• Doubled year-over-year revenue through increasing media efficiency with a renewed focus on optimizing paid, owned and earned channels
• Increased return on ad spend (ROAS) by 17% through creating a performance driven culture, evaluating daily channel performance and establishing aggressive targets by channel
• Elevated PR and media visibility, securing prominent features in renowned publications such as Sports Illustrated, Forbes, and Wired, resulting in increased brand recognition and over 275 million earned impressions
• Developed a new social media and influencer strategy to attract non-golfers to the brand, leveraging professional athletes to organically promote the brand, resulting in a 25% increase in growth of the brand’s social.

Chicago, Illinois, US

• Recruited to return the Coors Light brand to growth by driving all consumer-facing efforts for the 2nd largest beer brand in North America
• Successfully reversed share decline within the North American market, increasing share of total beer for the 1st time in over 5 years through an extensive repositioning of the brand.
• Led the successful brand revitalization of the Coors Light brand by repositioning the beer under the "Made to Chill" brand platform, leveraging award-winning creative work to reverse years of share decline, increasing.
• Championed sustainability, eliminating plastic from all packaging, including the plastic rings securing 6-packs of beer, leading the way with this $85M environmental-friendly investment as the largest US beer brand to.
• Increased consideration among Hispanic consumers by developing an award-winning marketing campaign championing the accomplishments of Latino NFL players through the lens of the brand
• Rejuvenated social strategy and execution, securing a new internal social agency, and redefining the brand’s approach to paid and organic social efforts, achieving a 38% increase in impressions and a 21% increase in.

Milwaukee, WI, US

• Promoted to spearhead global change management initiatives, repositioning the Harley-Davidson brand to establish relevance with a newer, younger audience and drive profitability
• Led the repositioning of the Harley-Davidson brand for future growth by developing and implementing a new brand architecture built around a more modern purpose, successfully rolling it out to internal stakeholders.
• Built a performance marketing function from the ground up, concentrating on agile marketing methodology and marketing attribution, recruiting 5 new team members to identify opportunities based on the long-term revenue.
• Revolutionized the brand’s approach to content development, striving to understand the consumer’s channel and context for content viewing, leading to more efficient use of resources, strengthened integration between.
• Created a future proof marketing tech stack that included the implementation of a data management platform and multi-touch attribution to encourage brand loyalty

Milwaukee, WI, US

• Generated $2M in new incremental revenue streams through a new approach to strategic licensing, including creating a limited edition LEGO Harley-Davidson, generating brand relevance with a new younger audience
• Transformed the organization to be more focused on the consumers that will drive future growth for the brand, through comprehensive global quantitative and qualitative research
• Developed and onboarded entire product, retail and marketing organization to a new customer segmentation approach through interactive, multi-sensory consumer immersion sessions

Milwaukee, WI, US

Recruited to oversee all retention and acquisition programs for the Harley-Davidson brand. Shifted the organization from ad hoc CRM and digital programs to a comprehensive lead-nurturing strategy driven by consumer insights, engagement, and triggered activities across the consumer lifecycle.

Atlanta, GA, US

• Promoted to develop and execute all retail and dealer marketing efforts for the Porsche brand in North America.
• Championed an award-winning, multi-channel retail marketing campaign from ideation to execution, communicating the “Everyday Magic” of driving a sports car, and receiving a Silver Effie for the campaign
• Developed and operationalized a new approach to retail marketing contributing to a 67% sales increase from 2010 through 2013, ensuring that Porsche maintained a strong brand identity while undergoing a dramatic product.
• Authored a long-term digital retail strategy, creating a 5–10-year roadmap for the integration of digital and CRM, resulting in a wider reach and an improved customer experience

Atlanta, GA, US

Directed all local marketing events across the Southern Region to ensure retailers were effectively communicating the brand, driving brand awareness and revenue growth. Achieved an increase in share-of-nation by championing the growth of Porsche business within the region