Ann Ormsby Email & Phone Number

Westfield, Nj, Us

New York, N.Y.

Greater New York City Area

Developed a comprehensive communications strategy for marketing the organization's health care services across all platforms, including external websites (22), social media, collateral, patient emails, videos, external and internal newsletters, events, and online advertising; created and managed the editorial calendar and supervised multi-team projects; managed the marketing team and marketing budget; launched new brand and then oversaw brand compliance; collaborated with internal stakeholders and other City agencies to coordinate maximum exposure for programs. Started as a consultant.

Elected member of policy-setting Board of Education with an annual budget of $94 million; re-engaged the community after budget defeat by developing targeted events and written communications for community members; developed annual budgets and set priorities; served on community-wide committee to create 2010-2015 Strategic Plan; drafted resolutions on school funding that were presented to the State Legislature; participated on negotiating team for district employment contracts.

Provided marketing communications and/or fundraising services to clients. Developed communications and/or fundraising strategies; media relations; researched, wrote and edited brochures, journals, remarks, solicitation letters, direct mail pieces and other promotional materials; managed fundraising events from concept to execution. Clients included PIUS Community Services, Trinitas Hospital Foundation, Human Services Council of New York City, Aspira of New York, and United Fund of Westfield

Responsible for developing, implementing and managing an overall communications plan for this major nonprofit organization; responsible for all marketing communications, including media relations, special events, publications, advertising, newsletters, market research, video and psa production, sponsorship opportunities, and brand management. Oversaw $1 million budget.

Nyc

Developed and implemented a public relations strategy for this professional legal association; increased media coverage through op-ed pieces, meetings with editorial boards, letters to the editor, and press releases; advised leadership and Association members on how to present positions effectively; developed a half-hour cable television show entitled “Focus on Your Legal Rights”; oversaw the development, writing and design of brochures, annual reports and member’s guides; organized meet the press lunches for incoming presidents with local reporters and editorial boards.

Nyc

Spokeswoman for the largest social services agency in the nation; initiated, wrote and supervised the design of the first agency annual report; supervised staff of 12, including editing brochures and press releases; developed press strategy for breaking news stories in the areas of child abuse and neglect, foster care, homelessness, protective services for adults, and city-run day care; worked closely with the Commissioner, Executive Staff and City Hall to coordinate the release of information; wrote op-ed pieces, letters to the editor, and fact sheets.

Organized daily press conferences for Council Members at City Hall; acted as press liaison for nine committees, including the committees for Homelessness, Youth Services, Juvenile Justice, Transportation, Civil Service and Labor, State Legislation and Consumer Affairs; trained new staff; organized special events.

Ma, Journalism

Ba, Writing, English Lit