Orna Simchoni-Ofer Email & Phone Number

Tel Aviv, Israel

👉 Managing the communications and public affairs of all 25 departments and authorities 👉 Work with both Israeli and international press - Simultaneously initiating opportunities to collaborate with government authorities and ministries, defense industries, the IDF and other institutions within Israel’s defense establishment. 👉 Leading media strategies and crisis management at the national level surrounding issues such as the defense budget, American military funding, defense procurement and exports, R&D, international agreements, the establishment of IDF bases in the Negev region, the “One Soul” reform for IDF veterans, relations with the workers’ union and more. 👉 Establishing and managing the Ministry’s social media presence in Hebrew and in English👉 Building the Ministry’s websites and daily activities on various online platforms. Issuing a directive to monitor and adopt trends at an early stage in order to reach new and relevant audiences👉 Leading branding processes for the various departments within the Ministry. 👉 Establishing a department of approximately 25 employees and consultants – a dynamic department that constantly adapted to the ever-changing world of media and communications👉 Managing the spokesperson’s budget that amounts to approximately NIS 4 million per year.👉 Overseeing the Public Affairs Unit, including managing the implementation the Freedom of Information Act. Leading the development and implementation of a “CRM” system for “institutional memory,” and setting up a protocol vis-à-vis handling and responding to public inquiries. 👉 Leading national communications strategies in the case of unconventional terror incidents

👉 Managing foreign and community relations. Responding directly to the company's CEO.👉 Building and implementing communication strategies surrounding the company’s activities including: promoting the concept of “non-bank credit” (loans and financing solutions), launching “non-bank credit cards”, establishing platforms for customer clubs with leading business companies in the economy, and more.👉 Introducing and leading lobbying activities in order to promote legislation in the field of credit cards 👉 Establishing internal corporate communications in collaboration with the HR Division – an activity that increased transparency vis-à-vis employees and strengthened their sense of belonging in the company👉 Participating in the “Employer Branding” forum together with the Marketing and Human Resources Department with the aim of recruiting talented personnel👉 Assisting in writing content for customer services, which has more than 500 representatives

◼ During my tenure, the cellular market was one of the fastest growing, highly competitive markets with record profits.◼ Dealing with crisis management – including the crisis surrounding senior management turnover and building a communications strategy following the changes in the communications market.◼ Initiating and leading media activities, marketing and advertising related to budgets, financial reports, new products and more. Working together with advertising agencies. ◼ Managing Cellcom’s public relations vis-à-vis the Arab, Russian and Jewish ultra-Orthodox communities – activities that enabled Cellcom to penetrate new markets and achieving some of the company’s key marketing objectives.

◼ Managing the Chairman’s work with the office of the CEO and senior management ◼ Working various department in the company in accordance with the Chairman’s directives ◼ Managing the Chairman’s media and public relations

◼ Writing urgent proposals, initiating and drafting bills, working with tvarious committees including Foreign Affairs and Defense, Finance and Interior Affairs, working with Knesset and plenary members and more◼ Managing the primaries election campaign for MK Uri Or in the 1999 elections, including leading his media strategy, writing content and more