Orna Simchoni-Ofer Email & Phone Number

Expert in public relations, communications and branding.Extensive experience in advocacy, crisis management, reputation building, government relations and internal organizational communication in the areas: of economic-financial, consumer marketing, security and political. Extensive managerial experience at senior level in leading organizations in the economy, leading complex moves and creating strategic collaborations.I served for about eight and a half years as a member of the management of the Ministry of Defense and as head of the Spokes and Information Department, and during those years I managed the ministry's Israeli and international communications system routinely and in emergencies. I did this while building work interfaces and collaborations with government bodies, government ministries, the IDF, the Missile Defense Agency (MDA), defense industries and more - in the world, R&D, defense exports and international agreements, establishment of IDF bases in the Negev.I initiated and established the Ministry of Defense's new media and digital system in Hebrew and English, led branding processes of the ministry's divisions and developed the internal organizational communication. In the Public Inquiries and Complaints Unit that was under my responsibility I led the development and implementation of a CRM system and set an SLA for the required response times.In the last two years, the Ministry of Defense has taken a central part in the national struggle against the corona plague. The Spokes and Information Division provided the media envelope for all activities, including billions of shekels in dedicated procurement, the development of the coronate vaccine of the Biological Institute, the establishment in hospitals and advanced developments of Mapat.For about ten years, I have served as a spokesperson for leading business companies in the economy, operating in emerging and competitive markets - Visa-Cal and Cellcom. I have dealt with media crises such as the crisis of senior management turnover and changes in strategy following the changes in the communications market and in the world of finance and banking.I initiated and managed media activities of groundbreaking marketing and advertising campaigns from both markets; Launch of new products (non-bank credit cards and financing solutions; establishment of customer clubs and more.Vast experience in public relations dedicated to various sectors, working closely with advertising agencies, promotion and lobbying and in-depth knowledge of the political and parliamentary world.

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  Ben-Gurion University Of The Negev

  Management And Public Administration