Oravee Smithiphol Email & Phone Number

Bangkok, Bangkok, Th

Pittsburgh, Pennsylvania, United States

Bentonville, Arkansas, United States

Within the dynamic go-to-market team of the company's new business division, I have harnessed the power of data to fuel actionable insights and foster cross-functional collaboration. With a strong background in technology, marketing, and management, I bridge departments like membership strategy, digital marketing, product, and data analytics.I facilitated seamless CRM platform migration and established a groundbreaking A/B testing framework to optimize engagement in automated emails. I did data analysis and industry research to uncover untapped opportunities, enhance CRM marketing and enrich customer experiences.I designed strategies and implementation plans to elevate customer conversion and retention rates, fueling sustainable growth in the organization.

Content Shifu is Thailand's leading media, academy and ecosystem for digital marketing professionals. I co-founded the company, set goals, operated it, tracked performance and accelerated growth—including revenue, user databases, and online channel adoption reaching 300,000 active monthly visitors and 12 million accumulated visitors.The role required me to get my hands on all functions of the company; strategy, product/service, business development, operations and legal. My main responsibility was initiating, operating and delivering the company’s core products. I am accustomed to juggling with multiple projects and stakeholders. Furthermore, it was very important for me to be a thought leader to inspire the team, attract clients and drive long-term growth for all of them and the company.

- Led product development including online courses and an online learning management system: cross-worked with technical team, creative team, business team and subject-matter experts- Designed and oversaw training program and platform development that educated over 30,000 individuals from over 300 firms including L’Oreal (Thailand) Ltd and The Stock Exchange of Thailand- Managed customer relationships and customer life cycle, acquired partners, implemented B2B growth marketing strategies, expanded market penetration and increased user adoption in Thailand for international tech clients like Adobe, AppsFlyer, Pinkoi, Twitter and Zendesk

- Wrote, spoke, taught and reported the movement in the digital marketing industriesYoutube videos: https://www.youtube.com/@ornsmith/playlists- Pioneered and advocated the practice of inbound marketing in Thailand; nurtured the digital marketing ecosystem; authored, researched, and publicized the country’s first Inbound Marketing book sold more than 30,000 copies within a year

Led Digital Analytics Initiatives and Marketing strategies for Both E-commerce Products and Two-sided User-generated Content Platform

Bangkok Metropolitan Area, Thailand

Magnetolabs was a leading Inbound Marketing agency in Thailand. We help companies better attract visitors, convert leads and nurture them to become their customers.Responsibilities:- Acquisition of talents and business opportunities- Decision-making on company strategy and roadmap- Created marketing plan and implemented digital marketing solutions for clientsSelected case experience:Content Marketing and Lead Nurturing – Leading bank in Thailand (Public listed company)- Pioneered automated email marketing workflows- Increased organic website users (SEO) by 400% and generated more than 3,000 organic leads in one year

Bangkok Metropolitan Area, Thailand

G-ABLE Group is Thailand's leading Big Data & Digital Transformation Agent with over 1500 employeesNew Business Initiator – Launched a new initiative of the company which aimed to be an online publication for digital transformation and enterprise technology, and community for the stakeholders. The website was successfully launched with the target thought leaders joining in our interviews and community events.Brand Strategy, Content Strategy and Content Creation – Planned brand strategy, content strategy and content creation for both theviable.co and g-able.com, participated in revising the product marketing messages– Building new projects and an ecosystem around G-ABLE, enhancing brand recognition and leveraging the synergy between existing departments and the new businesses.Client Service – Conducted an implementation and gave consultation to one client of G-ABLE which was a leading management training company

I was the company's first employee. Techsauce is the source of news, events, databases for Tech Startups, Investors, and Aspiring Digital Enterprises. Authority Building – Strengthened company’s recognition in the tech scene by being an active journalist in important events and delivered high quality of content – Built growth for company’s online channels especially website traffic, grew traffic from 20,000 monthly active users to 300,000 monthly active usersCo-Project Executive – Managed digital channels and facilitated the launch of the annual conference ‘Techsauce Global Summit’ Southeast Asia’s largest international tech conference with 5,000 attendees from all around the world in 2017 and later grew up to 10,000 attendees in 2019New Business Lead – Pioneered a new business initiative of the company which aimed to be an online database and matchmaking solution for tech startups, investors and digital enterprises.Saucier Chef was the job title I first owned in the company. Cooking and seasoning the sauce (content) of Techsauce was my role. As a saucier chef, I loved to create quality and juicy content regarding Tech Startups scene in Thailand and Southeast Asia. Apart from content creation, I had been behind some of the strategic changes of the company including the new website development, new product research and new logo and brand value creation.Event attended- Tech in Asia, Singapore 2016- Tech in Asia, Japan 2016- AWS Summit, 2016

Bangkok Metropolitan Area, Thailand

Validated the startup idea and delivered pitching keynote in the startup’s early-stage competitions- 1st Runner-Up in Start it Up Awards 2015- Semi-final round, AIS The Startup 2015I was one of the founding team members of "SHIPPOP" a one-stop shipping solution for e-commerce. My role includes product & market validation, marketing strategy and is the first pitcher of the company to pitch on startup stages. During my responsibility, we became one of the 15 finalists in AIS startup 2015 and one of the top 5 startups in Start It Up Conference 2015.

Nakornpathom, Thailand

Developed an android online classroom application

Bangkok

Developed a new online stock trading system focused on the front-end and HTML 5 technology

Master Of Science - Ms, Public Policy & Management, 3.81

Activities and Societies: Policy Hackathon, Thai cultural ambassador Coursework Spring 2023: Introduction to Artificial Intelligence.

Master Of Science - Ms, Public Policy & Management, 3.81

Bachelor Of Science (Bsc), Information And Communication Technology, 3.91/4.00

Activities and Societies: Judo club, Microsoft Student Partner, Young Webmaster Camp Achievements and Awards - First-class Honors.

Education record