As a seasoned entrepreneur, business developer, and digital marketing leader, I bring a proven history of driving growth, building high-performing teams, and delivering exceptional results. Throughout my career, I’ve managed and inspired teams of 30+ professionals across marketing, sales, business development, product innovation, and logistics, fostering seamless collaboration to achieve ambitious goals.My expertise lies at the intersection of business development and digital marketing. I excel at identifying untapped opportunities, cultivating strategic partnerships, and crafting innovative solutions that boost revenue and expand market presence. Whether negotiating transformative collaborations or executing data-driven campaigns, I take a strategic, results-oriented approach that consistently delivers measurable success.In digital marketing, I specialize in Meta Ads, PPC campaigns, SEM (Search Engine Marketing), and YouTube marketing, with a focus on lead generation and e-commerce businesses. I have a proven track record of designing and launching high-performing campaigns and user-centric websites that enhance brand visibility, drive targeted traffic, and foster meaningful audience engagement across diverse industries.Beyond my professional achievements, I am deeply passionate about empowering individuals and organizations to reach their full potential. As a speaker, coach, and mentor, I’ve delivered impactful talks and workshops on leadership, personal growth, and business strategy, inspiring teams and equipping them with actionable insights to drive transformation.If you’re seeking an innovative, results-driven professional with expertise in business development, marketing, and team leadership, let’s connect. I’m excited to collaborate on new ventures, tackle complex challenges, and create lasting value.
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Account And Ppc ManagerMediosRamat Gan, Il
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Senior Media BuyerFreelance Nov 2022 - Present• Strategized, executed, and optimized cross-platform ad campaigns on Facebook, Google, Instagram, and YouTube, tailored to diverse client goals such as lead generation, brand awareness, and e-commerce conversions.• Utilized advanced audience segmentation and targeting techniques across platforms to reach specific demographics and maximize ad relevance and engagement.• Conducted A/B and multivariate testing for ad creatives, copy, targeting, and placements, continually refining strategies to improve ROAS and CPA.• Analyzed campaign performance metrics (CTR, CPC, ROAS) to make data-driven adjustments to bidding, audience targeting, and placements, ensuring campaigns met or exceeded KPIs.• Managed ad budgets across multiple platforms, optimizing spend allocation to achieve maximum reach, engagement, and conversions within specified budgets.• Developed custom retargeting strategies on Facebook and Google Display Network, increasing conversions and customer retention.• Collaborated directly with clients to set campaign objectives, report on key insights, and propose actionable optimizations to drive continuous improvement.• Maintained up-to-date knowledge of platform algorithms, industry trends, and advertising policies to ensure compliance and leverage the latest strategies for each channel.
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Office ManagerBiotaste May 2023 - Jul 2024Ramat Gan, Tel Aviv District, Israel• Managed cash flow and business relationships, ensuring effective financial planning for marketing initiatives.• Designed presentations for marketing pitches, enhancing visual storytelling for brand communication.Handled email and scheduling to ensure optimal communication flow for marketing and client engagement.• Provided IT support to streamline office tech, contributing to a stable digital environment for marketing functions. -
Independent Online Marketing BusinessOa Digital Marketing Jul 2015 - Dec 2022Israel• Founded and successfully operated a business, showcasing strong entrepreneurial skills, strategic planning, and growth management.• Managed a team of over 30 professionals, including marketing, sales, and logistics personnel, fostering collaboration and ensuring alignment with business objectives.• Delivered impactful public speaking engagements, sharing insights on personal and business development to inspire and educate audiences.• Provided coaching for individuals and teams, focusing on leadership, professional growth, and achieving strategic outcomes.• Collaborated closely with clients to align marketing strategies with business goals, consistently improving campaign performance and client satisfaction.• Built and launched websites tailored to marketing objectives, enhancing brand visibility and driving customer engagement.• Specialized in Facebook & Instagram Ads, delivering targeted campaigns that drove brand awareness and generated measurable ROI.• Executed digital sales campaigns by leveraging PPC and organic social strategies, achieving significant increases in reach and conversions.
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Customer Portfolio Manager And Backoffice Operations Specialistפספורטוגו - אזרחות אירופאית Sep 2021 - Jan 2022• Conducted client eligibility checks, aligning customer outreach with marketing needs.• Engaged customers through digital platforms, contributing to a positive client experience and marketing reach.Managed application processing with an emphasis on data integrity and operational efficiency, enhancing client satisfaction. -
Us-GeniusApple Aug 2016 - Jun 2017New York, United StatesDelivered technical support and solutions, enhancing user experiences that contribute to brand loyalty.Developed troubleshooting skills transferable to optimizing digital marketing workflows.Fostered customer relationships to maintain satisfaction, building loyalty and positive brand perception.
Orr Amsalem Education Details
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Cyber Security Course -
Media Buyer School João Abrantes - Full Stack Media Buyer MethodDigital Marketing
Frequently Asked Questions about Orr Amsalem
What company does Orr Amsalem work for?
Orr Amsalem works for Medios
What is Orr Amsalem's role at the current company?
Orr Amsalem's current role is Account and PPC manager.
What schools did Orr Amsalem attend?
Orr Amsalem attended Ecom School, Coursera, Media Buyer School João Abrantes - Full Stack Media Buyer Method.
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