Orr Amsalem Email & Phone Number

Ramat Gan, Il

Ramat Gan, Il

• Strategized, executed, and optimized cross-platform ad campaigns on Facebook, Google, Instagram, and YouTube, tailored to diverse client goals such as lead generation, brand awareness, and e-commerce conversions.• Utilized advanced audience segmentation and targeting techniques across platforms to reach specific demographics and maximize ad relevance and engagement.• Conducted A/B and multivariate testing for ad creatives, copy, targeting, and placements, continually refining strategies to improve ROAS and CPA.• Analyzed campaign performance metrics (CTR, CPC, ROAS) to make data-driven adjustments to bidding, audience targeting, and placements, ensuring campaigns met or exceeded KPIs.• Managed ad budgets across multiple platforms, optimizing spend allocation to achieve maximum reach, engagement, and conversions within specified budgets.• Developed custom retargeting strategies on Facebook and Google Display Network, increasing conversions and customer retention.• Collaborated directly with clients to set campaign objectives, report on key insights, and propose actionable optimizations to drive continuous improvement.• Maintained up-to-date knowledge of platform algorithms, industry trends, and advertising policies to ensure compliance and leverage the latest strategies for each channel.

Ramat Gan, Tel Aviv District, Israel

• Managed cash flow and business relationships, ensuring effective financial planning for marketing initiatives.• Designed presentations for marketing pitches, enhancing visual storytelling for brand communication.Handled email and scheduling to ensure optimal communication flow for marketing and client engagement.• Provided IT support to streamline office tech, contributing to a stable digital environment for marketing functions.

Israel

• Founded and successfully operated a business, showcasing strong entrepreneurial skills, strategic planning, and growth management.• Managed a team of over 30 professionals, including marketing, sales, and logistics personnel, fostering collaboration and ensuring alignment with business objectives.• Delivered impactful public speaking engagements, sharing insights on personal and business development to inspire and educate audiences.• Provided coaching for individuals and teams, focusing on leadership, professional growth, and achieving strategic outcomes.• Collaborated closely with clients to align marketing strategies with business goals, consistently improving campaign performance and client satisfaction.• Built and launched websites tailored to marketing objectives, enhancing brand visibility and driving customer engagement.• Specialized in Facebook & Instagram Ads, delivering targeted campaigns that drove brand awareness and generated measurable ROI.• Executed digital sales campaigns by leveraging PPC and organic social strategies, achieving significant increases in reach and conversions.

• Conducted client eligibility checks, aligning customer outreach with marketing needs.• Engaged customers through digital platforms, contributing to a positive client experience and marketing reach.Managed application processing with an emphasis on data integrity and operational efficiency, enhancing client satisfaction.

New York, United States

Delivered technical support and solutions, enhancing user experiences that contribute to brand loyalty.Developed troubleshooting skills transferable to optimizing digital marketing workflows.Fostered customer relationships to maintain satisfaction, building loyalty and positive brand perception.

Cyber Security Course

Ecom College's 400+-hour Cyber Security Course covers hacking fundamentals, Python programming for security, infrastructure.

Marketing Analytics With Facebook, Digital Marketing

Digital Marketing