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I shape and guide brands to thrive in an uncertain future. With over 15 years of strategic planning and brand management experience, I am passionate about designing human-centered, data-informed solutions to drive business growth. Future facing organizations understand that business and brand strategy are interwoven, and those that want to make a difference in their bottom line must live up to their North Star. Throughout my career I have had the privilege to work alongside talented leaders across a myriad of industries. During that time I have orchestrated change management processes with C-suite leaders, guided agency teams to deliver and implement innovative marketing plans, rebranded legacy products, launched new brands and services, and spearheaded thought leadership initiatives to challenge the status quo. My passion lies in helping organizations to navigate change and bringing communities together through innovative and memorable business transforming ideas. Clients include:Accolade, Acer, Amazon, Bojangles', Cheerwine, Goodwill Industries of the Southern Piedmont, HydroPeptide, Levi's, Massage Envy, Microsoft, Mizuno USA, OhYeah! (now ONE brands), Predator, Purple Heart Homes, YMCA of Greater Charlotte, Wells Fargo Championship, USA Canoe/Kayak, Xbox
Booneoakley
View- Website:
- booneoakley.com
- Employees:
- 17
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Director Of Client ServicesBooneoakleyCharlotte, Nc, Us
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Senior Director, Brand StrategyPenta Group Nov 2024 - Present -
Director, Brand StrategyDesignit Oct 2020 - Oct 2024Seattle, Washington, United States• Lead Designit North America's team of strategists to deliver creative, marketing, and business insights and develop innovative brand foundations and strategic plans for our clients in B2B and B2C spaces, including Acer, Amazon, HydroPeptide, Microsoft, Levi's, Pluralsight, Predator and others.• Work closely with clients to understand their business goals and expectations, collaborating with internal teams to translate client needs into actionable strategies and ensure that the creative and experience delivered enhances the brand.• Develop frameworks and methods to enhance Designit's strategic offerings, including the buildout of processes that support collaborative approaches to remote and hybrid ideation, ensuring the creation of impactful, people-centric solutions.• Evaluate and monitor trends, developing thought leadership for clients, new business opportunities, and industry channels with the goal of supporting the near- and long-term visions for brands, helping them to anticipate future market shifts and adjust business and brand goals accordingly.April 2021, Rational merged with Designit. -
Senior Brand StrategistDesignit Jun 2019 - Oct 2020Seattle, Washington, United States
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Freelance Brand Strategy DirectorFreelance Jun 2018 - Jul 2019Bend, Oregon, United States• Ventured into the world of freelance consulting so my partner could pursue his lifelong dream of being a park ranger. Working remotely from our camper in various state and national parks, I partnered with my former CMO from USA Canoe/Kayak to help other Team USA NGBs and regional sporting organizations with their business goals, brand positioning, research, and marketing to boost recruitment and expand partnerships.• Lead strategic planning for clients, conducting market research and analysis, repositioning brands, products, and services, and delivering annual planning roadmaps laddering to long-term visions.• Developed partner marketing strategies, facilitating collaborations for event, social, and digital channels that drove brand growth and advocacy.
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Director Of Brand StrategyWhite Advertising Feb 2016 - Jun 2018Charlotte, North Carolina Area• Managed client, media, and research partner relationships, built integrated marketing plans, and developed strategic plans to reposition brands and grow client's customer bases.• Conducted customer segmentation and brand awareness research for non-profit client, identifying new audiences for added revenue streams, resulting in record year for donations and top-of-mind brand awareness.• Established a market research plan for a rapidly expanding regional chain to assist with real estate acquisitions, optimization of current store operations, and development of grand opening campaigns.
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Brand StrategistSpark Strategic Ideas: Marketing, Advertising & Branding Firm Aug 2015 - Feb 2016Charlotte, North Carolina Area• Supported new business initiatives and developed new processes to increase agency outreach efforts and inbound RFPs.• Managed digital marketing, design efforts, and PR campaigns for B2B and B2C clients in the manufacturing, restaurant, education, and non-profit industries. -
Senior Account PlannerBooneoakley Jan 2014 - Aug 2015Charlotte, Nc• During my years at BooneOakley, I worked with executive leadership across a variety of industries, moderating change management conversations, repositioning brands, and conducting audience and market research to design internal and external creative, marketing, and business plans to evolve and grow their brands. • Although I wore many hats at BooneOakley, from media planning and buying to research and account planning, I spent much of my time working within EYE, BooneOakley's innovation lab, to think outside of the "advertising" box, helping leaders to expand their business operations and think differently about the employee and customer experience.
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Account PlannerBooneoakley Jun 2012 - Jan 2014Charlotte, North Carolina Area
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Media StrategistBooneoakley Apr 2011 - Jun 2012Charlotte, Nc
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Media PlannerBooneoakley Apr 2010 - May 2011Charlotte, Nc
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Assistant Media PlannerBooneoakley Oct 2008 - Mar 2010Charlotte, Nc
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Marketing AssistantUsa Canoe/Kayak May 2008 - Sep 2008Charlotte, North Carolina Area
Kathryn Orr Skills
Kathryn Orr Education Details
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Journalism & Mass Communication, Advertising
Frequently Asked Questions about Kathryn Orr
What company does Kathryn Orr work for?
Kathryn Orr works for Booneoakley
What is Kathryn Orr's role at the current company?
Kathryn Orr's current role is Director of Client Services.
What is Kathryn Orr's email address?
Kathryn Orr's email address is ka****@****ncy.com
What is Kathryn Orr's direct phone number?
Kathryn Orr's direct phone number is +170466*****
What schools did Kathryn Orr attend?
Kathryn Orr attended University Of North Carolina At Chapel Hill.
What skills is Kathryn Orr known for?
Kathryn Orr has skills like Marketing Strategy, Advertising Research, Advertising Management, Sports Marketing, Social Media Marketing, Digital Strategy, Digital Marketing, Digital Media, Online Marketing, Event Planning, Advertising, Research.
Who are Kathryn Orr's colleagues?
Kathryn Orr's colleagues are Katy Spiecha, Sydney Oakley, Anthony Difiore, Mckenzie Jacobs, Claire Oakley, Casey Young, Jenn Hausman.
Not the Kathryn Orr you were looking for?
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Kathryn Orr
Lecturer, Georgia State University - Perimeter Campusmicrobiology, Environmental Science, General BiologyAtlanta, Ga2gpc.edu, gpc.edu1 (678) 2XXXXXXX
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4steinmart.com, steinmart.com, towers.com, signetjewelers.com -
4aol.com, bellsouth.net, penngood.com, uwm.edu4 +141493XXXXX
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