Kathryn Orr Email & Phone Number

Charlotte, Nc, Us

Seattle, Washington, United States

• Lead Designit North America's team of strategists to deliver creative, marketing, and business insights and develop innovative brand foundations and strategic plans for our clients in B2B and B2C spaces, including Acer, Amazon, HydroPeptide, Microsoft, Levi's, Pluralsight, Predator and others.• Work closely with clients to understand their business goals and expectations, collaborating with internal teams to translate client needs into actionable strategies and ensure that the creative and experience delivered enhances the brand.• Develop frameworks and methods to enhance Designit's strategic offerings, including the buildout of processes that support collaborative approaches to remote and hybrid ideation, ensuring the creation of impactful, people-centric solutions.• Evaluate and monitor trends, developing thought leadership for clients, new business opportunities, and industry channels with the goal of supporting the near- and long-term visions for brands, helping them to anticipate future market shifts and adjust business and brand goals accordingly.April 2021, Rational merged with Designit.

Seattle, Washington, United States

Bend, Oregon, United States

• Ventured into the world of freelance consulting so my partner could pursue his lifelong dream of being a park ranger. Working remotely from our camper in various state and national parks, I partnered with my former CMO from USA Canoe/Kayak to help other Team USA NGBs and regional sporting organizations with their business goals, brand positioning, research, and marketing to boost recruitment and expand partnerships.• Lead strategic planning for clients, conducting market research and analysis, repositioning brands, products, and services, and delivering annual planning roadmaps laddering to long-term visions.• Developed partner marketing strategies, facilitating collaborations for event, social, and digital channels that drove brand growth and advocacy.

Charlotte, North Carolina Area

• Managed client, media, and research partner relationships, built integrated marketing plans, and developed strategic plans to reposition brands and grow client's customer bases.• Conducted customer segmentation and brand awareness research for non-profit client, identifying new audiences for added revenue streams, resulting in record year for donations and top-of-mind brand awareness.• Established a market research plan for a rapidly expanding regional chain to assist with real estate acquisitions, optimization of current store operations, and development of grand opening campaigns.

Charlotte, North Carolina Area

• Supported new business initiatives and developed new processes to increase agency outreach efforts and inbound RFPs.• Managed digital marketing, design efforts, and PR campaigns for B2B and B2C clients in the manufacturing, restaurant, education, and non-profit industries.

Charlotte, Nc

• During my years at BooneOakley, I worked with executive leadership across a variety of industries, moderating change management conversations, repositioning brands, and conducting audience and market research to design internal and external creative, marketing, and business plans to evolve and grow their brands. • Although I wore many hats at BooneOakley, from media planning and buying to research and account planning, I spent much of my time working within EYE, BooneOakley's innovation lab, to think outside of the "advertising" box, helping leaders to expand their business operations and think differently about the employee and customer experience.

Charlotte, North Carolina Area

Charlotte, Nc

Charlotte, Nc

Charlotte, Nc

Charlotte, North Carolina Area