Joju is a local B2C baby food delivery service launched at the height of the COIVD in April 2020. The primary goal of the internship was to raise awareness and increase subscribers. We began offering products "by the jar" which created a new stream of revenue and drove customer trial. The launch also increased our customer database, allowing us to create customized email campaigns and automation to convert ad hoc purchasers to subscribers. • Convert followers to buyers, increasing revenue 9% weekly. • Developed welcome automation for members, increasing open rate by 23% in which 70% of orders were repeat purchases.• Managed website’s product page, 250-500 page views per week, increasing revenue by 107% from July to August. • Developed Ambassador program strategy, training and marketing materials, and payment process.

Starting as an intern, I researched competitors and assisted in the planning of our first national charity partnership. After the success of my work, I joined Sky Zone full-time as a Marketing Coordinator gaining more responsibility with our franchise network, vendors, and partners. By taking the initiative to update our franchisee onboarding process and assist in our first national promotion, I earned the WoW Team Member of the year award and was promoted to Marketing Manager. My first assignment as a manager was to lead the redesign of our new website and its affiliate franchisee pages. I managed a team ongoing website maintenance and web enhancements. • Established first CSR partnership with Big Brothers Big Sisters offering a buy-one-get-one-free discount on 90-minute sessions Monday - Thursday, increasing weekday foot traffic by 22% per park. • Managed annual $500,000 web enhancement budget including SEO, content management, graphics and user experience (UX), and guest checkout; increased traffic by 10%+ and eStore transactions by 15%-25% per park.• Developed partnerships with major films (A Bad Moms Christmas and War with Grandpa), celebrity and social influencers (Tanner Fox, Tanner Branguardt, Christina Milian) and television (The Bachelorette, Disney Channel’s Kim Possible: The Movie), increasing media impressions by 36%-50%.• Spearheaded re-launch of website with mobile-first design with $1 Million budget for entire Sky Zone network (corporate website and 200+ affiliate franchise websites) increasing search engine optimization (SEO) by 10%, online conversions by 30%, and improving the web experience for 68% of visitors.• Develop and execute 10+ national promotions and events from start to finish by leading cross-functional teams to create marketing assets, training documents, and regional sales incentives to meet company goals.

• Conducted competitor research on national and local trampoline parks, and presented recommendations on advertising spend, local discount and coupon offers, and press releases to senior management to increase foot traffic• Managed digital presence of new and existing parks by creating of 60+ social media channels, providing training on the website’s proprietary content management system (CMS), and setting up local listings.• Partnered with Fab-u-Wish non-profit's "PinkSocks" breast cancer awareness campaign to launch in-park promotion in 72 locations; generated $100,000 in donations.

Starting my own consulting business, I worked closely with local small businesses and non-profits to work on digital marketing efforts. This included, but was not limited to, content creation for websites and social media, SEO, managing and responding to reviews.• Create, maintain and update all content, posts and information on various social media pages• Increase Facebook and Twitter engagement by 5% month over month in 2013• Monitor social media analytics and provide monthly reports based on engagement level • Create and discuss a 2013 and 2014 social media plan, blog calendar and content calendar to establish quantifiable goals and schedule posts for high-quality content

• Generated content on company-owned social media channels and website for tradeshows in partnership with marketing and sales team; developed brochures and direct mailers to increase B2B sales funnel. • Increased search engine ranking by average 8% each quarter by implementing a competitive keyword strategy, generating high-quality post content, and ensuring the website was updated regularly.

• Generated content on company-owned social media channels and website for tradeshows in partnership with marketing and sales team; developed brochures and direct mailers to increase B2B sales funnel. • Increased search engine ranking by average 8% each quarter by implementing a competitive keyword strategy, generating high quality post content, and ensuring the website was updated regularly.

• Created social media pages for 20+ clients• Managed the company Facebook page• Organized and completed data entry about clients and finished projects