Mr. Orsatti has spent 20+ years working for some of the largest, best known advertising agencies – and brands – in the world. His entrepreneurial efforts within these agencies, together with his skill in leveraging brands at the one-to-one level, have produced dramatic, sometimes legendary top-line results for his clients. Orsatti is equally skilled in new business development, having built the first direct marketing division at Hill, Holliday and driven the growth of Orsatti & Parrish, the most honored direct marketing agency of its time. Lou has won and successfully applied the concept of Brand Building Direct™ to clients such as BMW, N.A., Fisher-Price, Sheraton Corporation, AT&T, Fidelity Investments, and Harvard Business School.