- Developed and executed comprehensive and strategic and integrated marketing plans to meet KPIs, including paid, owned, and earned media.- Grew Arthritis Society Canada's brand awareness across national & bilingual efforts through stakeholder engagement, digital communications, traditional marketing, and event outreach.

Managed team responsible for design, public relations, website and digital

- Drove brand awareness of Baycrest through strategic marketing initiatives supported by media relations, digital and social media- Worked with all areas of the organization to ensure alignment, brand cohesion and identifies synergies/opportunities in all programs, services, events and announcements through multi-channel marketing strategies - Developed strategic marketing plans; oversees creation of supporting branded content including ads, print and digital marketing collateral, media materials, social media content and more

- Marketing and communications lead at Canada’s largest food rescue non-profit, worked with board of directors, ad and PR agencies, 20 corporate partners and 45 staff- Created annual and campaign-based strategic plans; executes all print, television, radio, out of home collateral, web and e-communication properties- Project lead for direct mail portfolio; responsible for concept and creative development, audience segmentation and print production- Developed editorial calendars, identifies storytelling opportunities, writes content to effectively articulate brand across all consumer touch points- Developed and managed digital strategy, including inbound marketing tactics and Google Adwords program; evaluates and reports through key performance measures

- Created strategic communication plans and executed tactical elements including media materials, donor newsletters, brochures, annual reports, fundraising proposals, & event marketing collateral- Managed Easter Seals Ontario’s social media directives and oversaw content for website - Developed scripts, speaking points and key messages for senior management; conducted media training for Easter Seals’ spokespeople including CEO, Vice President, board members and youth ambassadors

· Developed marketing and advertising collateral for Park Hyatt Toronto, Stillwater Spa, Annona, Roof Lounge, Sales and Catering departments· Responsible for public relations initiatives at Park Hyatt Toronto, Stillwater Spa, Annona, Roof Lounge, Sales and Catering departments · Managed and updated Park Hyatt Toronto, Stillwater Spa and Annona websites & social media · Hosted and coordinated media visits and fam trips· Built and maintained relationships with media, Toronto organizations and tourism attractions

• Developed and edited media materials including releases, advisories, fact sheets, backgrounders, key messages and creative pitches • Conducted media relations including development of media lists, media pitching, relationship-building with daily media, long-lead media and bloggers, and interview coordination • Created and managed social media campaign components • Monitored for media coverage and provided industry analysis with respect to trends • Created and maintained critical paths and result reports • Designed and executed product drops, prize packs and influencer seeding packages • Liaised with suppliers, photographers and service providers • Created, edited and distributed internal newsletter

• Assisted in streamlining departmental policies and provided strategic direction for Hydro One’s Renewable Energy Standard Offer Program• Researched and wrote articles for quarterly external newsletter• Managed website revision, including rewrite of content and rearrangement of layout

• Assisted marketing department with concert series promotion • Created and maintained patron database system through ticketing software • Managed client database, responsible for customer communication and administrative duties