Leading the highly effective, results driven global team which develops Apple Retail Stores and Online's commercial programs strategy for Trade In, Monthly Payments, and Mobile Carrier partnerships. These programs are a strategic revenue and loyalty driver for Apple. Key responsibilities include maintaining Senior Executive engagement to create and enhance programs which drive incremental revenue, faster buying cycles, and inspire loyalty. This includes fostering strategic external partnerships to enable program activation, developing route to market plans to maximize commercial impact, supporting readiness for high scale NPI. Capturing regional market insights and intelligence to inform our long-term program capability roadmap. Driving consumer solution product roadmap to achieve desired competitive positioning. Partnering across Apple to deliver innovative experiences and compelling commercial propositions for our customers. Developing talent to understand our dynamic environment, fostering a strong team culture of collective success, and bringing together leaders to achieve success.

Crossover from Finance to lead an engaged, highly impactful, results-oriented team which developed Apple Retail Stores and Online’s commercial strategy across the Asia Pacific region. Key responsibilities included developing and launching innovative monthly payment and trade in solutions across key growth markets (including China and Japan) which have remained highly successful. Led program readiness efforts to support NPI, seasonal offers and promotions. Extensive market and customer research to anticipate customer needs and to develop market commercial strategies. Influence consumer solutions technical roadmap and marketing strategies to achieve desired competitive position. Provided key commercial direction within region to inform operational execution plan, product allocation, fraud avoidance. Inspired a strong sense of entrepreneurship and support within the team culture, fostered skillset growth to tackle rapidly changing markets, while providing opportunities to develop future leaders. Initially based in Shanghai leading our Greater China team for three years, expanded role to lead the full APAC region from Singapore.

Led a strategically focused, highly visible focused finance team supporting Retail’s global sales. Key responsibilities included regular interaction with senior Retail Leadership (SVP/VP-level) executive team to highlight key market developments, analyze revenue challenges /opportunities, and activate courses of action to drive results.

Led an operationally focused finance team to support Retail’s aggressive international expansion through Capex management. This role was critical in establishing entities in complicated new countries, such as China. Early in Apple Retail’s expansion, was the first dedicated individual responsible for real estate finance decision support. Supported country expansion and market development plans for new Apple Retail stores.