● Creating a unique brand identity to differentiate in a competitive market, emphasizing quality education and personalized learning experiences● Organizing workshops, seminars, and open houses to showcase tutoring services, demonstrate expertise, and attract potential clients● Developing after-school initiatives to foster client loyalty and retention

● Directing and managing daily operations to ensure efficiency and alignment with organizational goals● Responsible for budgeting, forecasting, and financial planning to support initiatives and maximize profitability● Driving digital transformation initiatives to leverage technology for operational efficiencies and competitive advantage● Facilitating collaboration between departments to enhance communication, efficiency, and team effectiveness● Ensure adherence to industry regulations, standards, and best practices to mitigate legal and operational risks

● Collaborated with Marketing Director and President for fulfillment of company initiatives and projects● Established relationships with clients and engaged with community on social media● Pitched ideas for improving marketing processes for various subsidiaries, partners and clients● Used graphic design, video editing and copywriting to create engaging content● Analyzed data metrics and evaluated campaign performances for optimization purposes

● Reported to Marketing Director and President for fulfillment of directives and project milestones● Crafted email marketing campaigns, landing pages for ads, social media posts, podcast clips and proposals for client acquisition and brand development● Cold called and emailed prospects to convert into sales leads● Established relationships with clients and engaged with community on social media

● Redesigning company website to accommodate digital marketing strategies (ex: through editing written copy, adding testimonials from social media, embedding backlinks, creating variations for tablet and mobile platforms, etc.)● Creating social media plan (for Facebook, LinkedIn, and Twitter) and designing content for public release● Aiding physical mail-advertising campaign efforts through database creation● Performing legal research and daily administrative duties as required (ex: speaking with clients; scanning and organizing files)

● Increased viewership and engagement rates by about 340% on Instagram through social media strategies and increased follower rates ● Ranked within the top 10th percentile on Wattpad with specific hashtags out of 1700 other posts● Crafted more than 60 pieces of poetry, short-story and spoken-word content in 4 months● Attended more than 20 formal digital events and competitions to create presence for brand● Hosted digital workshops on public-speaking and creating relatable content● Supervised weekly community-focused showcase and establishing connections with guests and worldwide audience● Coached other people in creating and managing their own brands on social media● Produced graphic designs and videos for digital content release

• Provided high level administrative support to the Director of Marketing and Communications and the entire Marketing and Communications team.• Assisted the Marketing Manager for digital initiatives in the updating and maintenance of the CNE website (theex.com) and in social media initiatives.• Assisted the Marketing Manager for advertising campaigns in all initiatives, including taking reservations for the HorseCapades program.• Assisted in the writing, editing and proofing of all CNE materials.• Organized and maintained the department’s digital photo library and photo release forms.• Liaised with photographers and videographers.• Provided administrative support for cneheritage.com• Processed invoices and work orders.• Maintained the department’s budget monitor.

• Script writing and researching for creative marketing ideas• Designing and implementing strategies for automated content creation• Supervising customer and community relationships both in-person and offline• Managing multiple projects for digital multi-platform releases based on internal deadlines• Analyzing key performance metrics/industry standards and using statistics to improve performance• Gathering data and generating reports/presentations for internal and external stakeholder communication purposes

• Won several in-store marketing competitions for product presentation style• Drove sales figures and set new standards for store metrics• Engaged and supported customers in purchasing the most suitable products• Stocked items and ensured the store was organized and aesthetic• Reinforced IT and Sales teams through informal assistant roles• Resolved IT related issues both on and off the sales floor