Ortheta A. Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Creating a unique brand identity to differentiate in a competitive market, emphasizing quality education and personalized learning experiences
• Organizing workshops, seminars, and open houses to showcase tutoring services, demonstrate expertise, and attract potential clients
• Developing after-school initiatives to foster client loyalty and retention

Toronto, Ontario, Canada

• Directing and managing daily operations to ensure efficiency and alignment with organizational goals
• Responsible for budgeting, forecasting, and financial planning to support initiatives and maximize profitability
• Driving digital transformation initiatives to leverage technology for operational efficiencies and competitive advantage
• Facilitating collaboration between departments to enhance communication, efficiency, and team effectiveness
• Ensure adherence to industry regulations, standards, and best practices to mitigate legal and operational risks

• Collaborated with Marketing Director and President for fulfillment of company initiatives and projects
• Established relationships with clients and engaged with community on social media
• Pitched ideas for improving marketing processes for various subsidiaries, partners and clients
• Used graphic design, video editing and copywriting to create engaging content
• Analyzed data metrics and evaluated campaign performances for optimization purposes

• Reported to Marketing Director and President for fulfillment of directives and project milestones
• Crafted email marketing campaigns, landing pages for ads, social media posts, podcast clips and proposals for client acquisition and brand development
• Cold called and emailed prospects to convert into sales leads
• Established relationships with clients and engaged with community on social media

Toronto, Ontario, Canada

• Redesigning company website to accommodate digital marketing strategies (ex: through editing written copy, adding testimonials from social media, embedding backlinks, creating variations for tablet and mobile.
• Creating social media plan (for Facebook, LinkedIn, and Twitter) and designing content for public release
• Aiding physical mail-advertising campaign efforts through database creation
• Performing legal research and daily administrative duties as required (ex: speaking with clients; scanning and organizing files)

Toronto, Ontario, Canada

• Increased viewership and engagement rates by about 340% on Instagram through social media strategies and increased follower rates
• Ranked within the top 10th percentile on Wattpad with specific hashtags out of 1700 other posts
• Crafted more than 60 pieces of poetry, short-story and spoken-word content in 4 months
• Attended more than 20 formal digital events and competitions to create presence for brand
• Hosted digital workshops on public-speaking and creating relatable content
• Supervised weekly community-focused showcase and establishing connections with guests and worldwide audience

Toronto, Canada Area

• Provided high level administrative support to the Director of Marketing and Communications and the entire Marketing and Communications team.
• Assisted the Marketing Manager for digital initiatives in the updating and maintenance of the CNE website (theex.com) and in social media initiatives.
• Assisted the Marketing Manager for advertising campaigns in all initiatives, including taking reservations for the HorseCapades program.
• Assisted in the writing, editing and proofing of all CNE materials.
• Organized and maintained the department’s digital photo library and photo release forms.
• Liaised with photographers and videographers.

Toronto, Canada Area

• Script writing and researching for creative marketing ideas
• Designing and implementing strategies for automated content creation
• Supervising customer and community relationships both in-person and offline
• Managing multiple projects for digital multi-platform releases based on internal deadlines
• Analyzing key performance metrics/industry standards and using statistics to improve performance
• Gathering data and generating reports/presentations for internal and external stakeholder communication purposes

Toronto, Canada Area

• Won several in-store marketing competitions for product presentation style
• Drove sales figures and set new standards for store metrics
• Engaged and supported customers in purchasing the most suitable products
• Stocked items and ensured the store was organized and aesthetic
• Reinforced IT and Sales teams through informal assistant roles
• Resolved IT related issues both on and off the sales floor

Bachelor Of Commerce (B.Com.), Business Technology Management

Specialist High Skills Major - Ossd Diploma, Information Technology

Graduated with Specialization in Information Communication Technologies