Chief Brand Officer
Current
Jun 2024 - Present
AeroLeads people directory · profile
William Ortiz Email & Phone Number
Innovative Brand & Marketing Executive | Buyer Behavior Influencer | Revenue Marketing Practitioner
at
Alliance of Alabama
2 work emails found
@randallreilly.com
2 phones found area 855 and 205
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Innovative Brand & Marketing Executive | Buyer Behavior Influencer | Revenue Marketing Practitioner
Location
Greater Tuscaloosa Area, United States
Who is William Ortiz? Overview
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Quick answer
William Ortiz is listed as Innovative Brand & Marketing Executive | Buyer Behavior Influencer | Revenue Marketing Practitioner at Alliance of Alabama, based in Greater Tuscaloosa Area, United States. AeroLeads shows a work email signal at randallreilly.com, phone signal with area code 855, 205, and a matched LinkedIn profile for William Ortiz.
William Ortiz previously worked as Chief Brand Officer at Alliance Of Alabama and Strategic Planning Advisor at Alliance Of Alabama. William Ortiz holds Communications from University At Albany.
Company email context
Email format at Alliance of Alabama
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{first}{last}@randallreilly.com
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Profile bio
About William Ortiz
I am an innovative marketing executive with experience in both B2B and B2C marketing. My passion lies in influencing buyer behavior, and I have a proven track record of developing creative, data-driven strategies that drive engagement and revenue. My skillset in brand strategy, persona development, competitive assessment, content marketing, and digital marketing has driven significant success in SaaS applications marketing across a range of industries, including transportation, construction, agriculture, as well as cable/broadband, financial services, and Pharma/Healthcare.
Listed skills include Integrated Marketing, Strategy, Brand Development, Marketing Communications, and 46 others.
Current workplace
William Ortiz's current company
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11 roles · 26 years
William Ortiz work experience
A career timeline built from the work history available for this profile.
Strategic Planning Advisor
Nov 2023 - Jun 2024
Vice President, Brand & Sales Marketing
Lead marketing team supporting Asset and Risk Intelligence Divisions to drive demand generation for industry leading SaaS products, programmatic marketing, and buyer influence brands:- Exceeded YoY MQL revenue by 16%- Increased audience engagement by 25% with SEO and email marketing- Retained $1M+ in renewal revenue with marketing automation.- Integrated new acquisitions (Iron Solutions, CAB, EquipmentWatch, Price Digests and FleetSeek), positioning them as a part of an indispensable breadth of solutions for OEMs, dealers, and aftermarket.
2020 - May 2023
Sr. Director, Brand & Sales Marketing Communications
Developed a marketing team to drive engagement and lead generation for newly formed Asset Intelligence Division. Go-to-market strategy leveraged content and proprietary research based on buyer journey and pain point insights.
2018 - 2020
~2 yrs
Director Of Marketing Communications
Expanded the influence of the marketing team across our media brands, product, data, and client success, creating strong, cross-functional team relationships.
2017 - 2018
~1 yr
Independent Advisor
Align Marketing, Llc
Collaborate with clients to develop competitively differentiating value propositions, marketing strategies and communications designed to create greater consumer engagement and action.
2014 - 2016
~2 yrs
Vp, Brand, Acquisition & Social Media Marketing ( Align Marketing Consultant)
Led competitive brand, social media, and acquisition strategies for 8th largest MSO in U.S.:- Designed a communications architecture to insulate Mediacom from the competition and strengthen acquisition and upgrade opportunities.- Quadrupled social media engagement, by leveraging strategic partnerships
2012 - 2014
~2 yrs
Vp, Brand & Social Media Marketing Communications
Drove development of winning initiatives to build brand affinity, defend against the competition and retain customers:- Shepherded the highest scoring brand campaign in company history, driving double-digit brand attribute increases and quadrupling non-subscriber purchase consideration.- Increased social media following by 2000%, with new social media strategy focusing on high-profile properties.
2010 - 2011
~1 yr
Senior Director, Corporate Target Marketing
Influenced greater critical thinking around multicultural segments, creating a metrics-based foundation for tracking, learning and investment justification. Thought leadership on brand and competitive marketing propelled TWC from third to first place in bundling consideration in two years.
2007 - 2010
~3 yrs
President, Multicultural Division
Launched new agency division and led management and acquisition of multicultural business:- Increased new agency revenue and account revenue growth by 25%- Led Cablevision, Citizens Bank, Charter One Bank, ACE Group and VZW account teams.- Cablevision acquisition strategy increased response rate by 200%+ and adapted for general market.
2003 - 2007
~4 yrs
Vp, Diverse Markets
Strategic multicultural and LGBTQ marketing leadership for Consumer, Small Business, Middle Market, Credit Card, and Home Finance lines of business:- Earned Profiles in Diversity Diamond Award for leading buy-in of scorecard to track acquisition, expansion, and client retention.- Led development of Small Business initiative resulting in 36% higher lead generation and 6% higher account acquisition- Strategic guidance of corporate campaign contributed to 62% increase in unaided brand recall and 14% increase in likelihood to recommend
2001 - 2003
~2 yrs
1 education record
William Ortiz education
-
University At Albany
FAQ
Frequently asked questions about William Ortiz
Quick answers generated from the profile data available on this page.
What company does William Ortiz work for?
William Ortiz works for Alliance of Alabama.
What is William Ortiz's role at Alliance of Alabama?
William Ortiz is listed as Innovative Brand & Marketing Executive | Buyer Behavior Influencer | Revenue Marketing Practitioner at Alliance of Alabama.
What is William Ortiz's email address?
AeroLeads has found 2 work email signals at @randallreilly.com for William Ortiz at Alliance of Alabama.
What is William Ortiz's phone number?
AeroLeads has found 2 phone signal(s) with area code 855, 205 for William Ortiz at Alliance of Alabama.
Where is William Ortiz based?
William Ortiz is based in Greater Tuscaloosa Area, United States while working with Alliance of Alabama.
What companies has William Ortiz worked for?
William Ortiz has worked for Alliance Of Alabama, Randall Reilly, Align Marketing, Llc, Mediacom Communications Corporation, and Time Warner Cable.
How can I contact William Ortiz?
You can use AeroLeads to view verified contact signals for William Ortiz at Alliance of Alabama, including work email, phone, and LinkedIn data when available.
What schools did William Ortiz attend?
William Ortiz holds Communications from University At Albany.
What skills is William Ortiz known for?
William Ortiz is listed with skills including Integrated Marketing, Strategy, Brand Development, Marketing Communications, Marketing Strategy, Social Media Marketing, Digital Marketing, and Competitive Analysis.
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