William Ortiz Email and Phone Number
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I am an innovative marketing executive with experience in both B2B and B2C marketing. My passion lies in influencing buyer behavior, and I have a proven track record of developing creative, data-driven strategies that drive engagement and revenue. My skillset in brand strategy, persona development, competitive assessment, content marketing, and digital marketing has driven significant success in SaaS applications marketing across a range of industries, including transportation, construction, agriculture, as well as cable/broadband, financial services, and Pharma/Healthcare.
Alliance Of Alabama
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Chief Brand OfficerAlliance Of Alabama Jun 2024 - Present
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Strategic Planning AdvisorAlliance Of Alabama Nov 2023 - Jun 2024
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Vice President, Brand & Sales MarketingRandall Reilly 2020 - May 2023Tuscaloosa, Alabama, UsLead marketing team supporting Asset and Risk Intelligence Divisions to drive demand generation for industry leading SaaS products, programmatic marketing, and buyer influence brands:- Exceeded YoY MQL revenue by 16%- Increased audience engagement by 25% with SEO and email marketing- Retained $1M+ in renewal revenue with marketing automation.- Integrated new acquisitions (Iron Solutions, CAB, EquipmentWatch, Price Digests and FleetSeek), positioning them as a part of an indispensable breadth of solutions for OEMs, dealers, and aftermarket. -
Sr. Director, Brand & Sales Marketing CommunicationsRandall Reilly 2018 - 2020Tuscaloosa, Alabama, UsDeveloped a marketing team to drive engagement and lead generation for newly formed Asset Intelligence Division. Go-to-market strategy leveraged content and proprietary research based on buyer journey and pain point insights.
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Director Of Marketing CommunicationsRandall Reilly 2017 - 2018Tuscaloosa, Alabama, UsExpanded the influence of the marketing team across our media brands, product, data, and client success, creating strong, cross-functional team relationships.
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Independent AdvisorAlign Marketing, Llc 2014 - 2016Collaborate with clients to develop competitively differentiating value propositions, marketing strategies and communications designed to create greater consumer engagement and action.
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Vp, Brand, Acquisition & Social Media Marketing ( Align Marketing Consultant)Mediacom Communications Corporation 2012 - 2014Mediacom Park, Ny, UsLed competitive brand, social media, and acquisition strategies for 8th largest MSO in U.S.:- Designed a communications architecture to insulate Mediacom from the competition and strengthen acquisition and upgrade opportunities.- Quadrupled social media engagement, by leveraging strategic partnerships -
Vp, Brand & Social Media Marketing CommunicationsTime Warner Cable 2010 - 2011Stamford, Ct, UsDrove development of winning initiatives to build brand affinity, defend against the competition and retain customers:- Shepherded the highest scoring brand campaign in company history, driving double-digit brand attribute increases and quadrupling non-subscriber purchase consideration.- Increased social media following by 2000%, with new social media strategy focusing on high-profile properties. -
Senior Director, Corporate Target MarketingTime Warner Cable 2007 - 2010Stamford, Ct, UsInfluenced greater critical thinking around multicultural segments, creating a metrics-based foundation for tracking, learning and investment justification. Thought leadership on brand and competitive marketing propelled TWC from third to first place in bundling consideration in two years.
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President, Multicultural DivisionGlobalworks 2003 - 2007New York, Ny, UsLaunched new agency division and led management and acquisition of multicultural business:- Increased new agency revenue and account revenue growth by 25%- Led Cablevision, Citizens Bank, Charter One Bank, ACE Group and VZW account teams.- Cablevision acquisition strategy increased response rate by 200%+ and adapted for general market. -
Vp, Diverse MarketsJpmorgan Chase 2001 - 2003New York, Ny, UsStrategic multicultural and LGBTQ marketing leadership for Consumer, Small Business, Middle Market, Credit Card, and Home Finance lines of business:- Earned Profiles in Diversity Diamond Award for leading buy-in of scorecard to track acquisition, expansion, and client retention.- Led development of Small Business initiative resulting in 36% higher lead generation and 6% higher account acquisition- Strategic guidance of corporate campaign contributed to 62% increase in unaided brand recall and 14% increase in likelihood to recommend
William Ortiz Skills
William Ortiz Education Details
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University At AlbanyCommunications
Frequently Asked Questions about William Ortiz
What company does William Ortiz work for?
William Ortiz works for Alliance Of Alabama
What is William Ortiz's role at the current company?
William Ortiz's current role is Innovative Brand & Marketing Executive | Buyer Behavior Influencer | Revenue Marketing Practitioner.
What is William Ortiz's email address?
William Ortiz's email address is wi****@****att.net
What is William Ortiz's direct phone number?
William Ortiz's direct phone number is +1 855-288*****
What schools did William Ortiz attend?
William Ortiz attended University At Albany.
What are some of William Ortiz's interests?
William Ortiz has interest in Guitar, Children, Anthropology, Travel And Tennis, Photography, Music.
What skills is William Ortiz known for?
William Ortiz has skills like Integrated Marketing, Strategy, Brand Development, Marketing Communications, Marketing Strategy, Social Media Marketing, Digital Marketing, Competitive Analysis, Advertising, Direct Marketing, Digital Strategy, Digital Media.
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