Led operations, strategy alignment and internal communications for the Executive VP of Field and Partner Marketing and the global team of 1,600, ensuring corporate goals were met effectively. Facilitated efforts across our leadership team, sales, marketing executives, and the CMO to drive operational efforts and coordinate development of global strategic plans.

Spearheaded development and delivery of multibillion dollar growth plans aligned to Dell strategic priorities, working across marketing, merchandising, and sales, along with collaborating with key partners such as Intel, AMD, NVIDIA, Logitech, and Bose.

Led North America marketing and merchandising teams, driving demand through direct sales channels for the $500M Global Dell Outlet division. Spearheaded the creation of brand awareness initiatives, media optimization tools and offer strategies that drove three consecutive years of ePen and margin growth.

Worked with senior leadership and Bain & Co. on an investment initiative to identify key opportunities for profitable grow of the Dell Outlet division. Developed business case to expand the product portfolio and grow direct channels with talent, marketing and technology investment. Led the overhaul of website structure and content setting the foundation for over 5 years of profitable growth.

Managed North America consumer PC inventory, including sales channel strategy, pricing, and merchandising for Dell Outlet, growing sales revenue 18% over two years in a declining market. Owned P&L and met or exceeded revenue, margin, inventory, and customer satisfaction KPIs for 11 consecutive quarters. Maximized margin and reduced aged inventory by determining the optimal mix sold through direct and indirect sales channels. Coordinated offers highlighted in marketing and social campaigns.

Developed marketing strategies and campaigns for multiple companies including local healthcare practices, non-profit organizations and Fortune 500 corporations i.e. AT&T. Determined customer requirements and monitored trends to develop next gen applications for Retail, Healthcare, Transportation, Hospitality and Education segments.

Managed product marketing team, responsible for launching a new B2B wireless service, delivering over 10,000 business accounts within the first year. Identified portfolio and process improvements resulting in a 17% drop in churn and 40% increased take rate of high margin optional features in second year.

Created B2B marketing strategies, promotional offers and campaigns for wireless services and data networks in all business segments including a $1.3M quarterly campaign generating 3.5K leads and $4.5M in incremental revenue annually. Provided Product Management with customer requirements to develop next gen services and Sales with vertical specific collateral and sales tools targeting Hospitality, FIRE, Education and Healthcare. Managed co-marketing relationships with key external partners including Cisco, Dell and Polycom. Participated in print, radio and cable interviews and wrote executive speeches and press releases.

Developed B2B pricing strategies and promotional offers for voice and data services; one recommendation resulting in over $10M in incremental revenue annually. Prepared and presented business cases for executive review and approval.

Led implementation of monthly incentive compensation plans for 400 Technical Support Specialists, 60 Business Account Managers and their executive management. Provided reports and analysis to Regional Sales Directors and Area Vice Presidents. Point of contact for sales and management, providing resolution of compensation issues. Championed multiple process improvement initiatives resulting in shorter monthly audits, more accurate and timely payments and a paper free environment.

Special projects team lead supporting strategic business accounts including Exxon/Mobile, Silicon Graphics, Mary Kay, JC Penney and others. Coordinated available staff and system resources to execute installation and fulfillment orders, exceeding SLAs and improving customer satisfaction. Responsible for maintenance of accounts and administrative review of orders through various databases and teamed with Systems Analysts to automate installation of new services.