DasLab is a German health-tech startup whose purpose is to make healthcare more effective and efficient by building an interoperability platform that seamlessly connects the different healthcare stakeholders involved in lab diagnostics workflows. I joined the team to build a Spanish network of labs and clinics connected through DasLab's interoperability platform, and to develop Lab Flow: a suite of tools based on AI to improve operational efficiency, revenue, and patient experience in clinical… Show more DasLab is a German health-tech startup whose purpose is to make healthcare more effective and efficient by building an interoperability platform that seamlessly connects the different healthcare stakeholders involved in lab diagnostics workflows. I joined the team to build a Spanish network of labs and clinics connected through DasLab's interoperability platform, and to develop Lab Flow: a suite of tools based on AI to improve operational efficiency, revenue, and patient experience in clinical laboratories and clinics. Fully remote position conducted entirely in English. Show less

Ailin is a health-tech startup that leads the at-home lab testing market in Spain and has received several awards and recognitions due to its innovative solution.• Design and development of IVD (In Vitro Diagnostic Device) + SaaS.• Development of B2C-B2B2C-B2B commercial strategy and pricing policy.• Development of digital strategy, including Web UX improvements, implementation of a new ad-tech ecosystem, affiliate program implementation, and design of digital marketing… Show more Ailin is a health-tech startup that leads the at-home lab testing market in Spain and has received several awards and recognitions due to its innovative solution.• Design and development of IVD (In Vitro Diagnostic Device) + SaaS.• Development of B2C-B2B2C-B2B commercial strategy and pricing policy.• Development of digital strategy, including Web UX improvements, implementation of a new ad-tech ecosystem, affiliate program implementation, and design of digital marketing campaigns (PPC and email).• Full sales cycle management: prospecting, negotiation, and closing of B2B and B2B2C agreements.• Management of relationships with laboratories, clinics, pharmacies, and associations.• Implementation of street marketing initiatives.• Talent acquisition and team management. Show less

Centauro & Partners SL is a small Spanish company that provides consulting services in the Real Estate industry. I joined the team to participate in an M&A project between this an other company in the sector. My main responsibilities included helping to increase the value of the selling company through the development and implementation of a Digital Transformation Plan, assisting in the Due Diligence, and developing an investment plan using the transaction proceeds.

During this stage of my professional career at KPMG, I assumed the full-time role of Head of Marketing at Assistència Sanitària (Health-Insurance company). The client entrusted me with this responsibility after working with them in the previous year. Despite the challenging context due to the COVID-19 pandemic, I successfully managed a multidisciplinary team and exceeded the business goals set by the board members, leading several initiatives across Strategy, Technology and… Show more During this stage of my professional career at KPMG, I assumed the full-time role of Head of Marketing at Assistència Sanitària (Health-Insurance company). The client entrusted me with this responsibility after working with them in the previous year. Despite the challenging context due to the COVID-19 pandemic, I successfully managed a multidisciplinary team and exceeded the business goals set by the board members, leading several initiatives across Strategy, Technology and People:Strategy:• Annual omni-channel Marketing Plan (+€1.5M budget). Results: +53% in digital sales and -20% in CPA.• Content Strategy: including the creation of a new Communication Playbook, Web Blog and 8 Quarterly Content Plans (including communications for clients during lockdown). • Voice of Customer strategy: to capture and measure NPS.• Design of +20 new workflows to enhance operational agility.New Marketing Technology implementation:• Ad-tech ecosystem implementation: including new DSP, Adserver and Ad, Analytics and Rich Media Platforms. • Web-App: working as the Product Manager Lead. Results: +50% web conversion rate and +80% UX.• Email Marketing: including implementation of an annual plan comprising 20 fully automated campaigns. Results: -73% associated costs per month.• Design and development of a Dashboard and reporting system for the CEO.People: • Developed and implemented a new organizational structure and governance model for the area.• New talent acquisition.• Team management: +15 people. Show less

As a Senior Digital Consultant, I participated in a wide range of strategy projects for companies in several industries, helping them grow their business through the development and implementation of cross-functional Digital Transformation Programs and improvements in the Customer Experience. During this time, I had the opportunity to work with large multidisciplinary teams, closely collaborate with C Level executives, and develop skills in understanding and addressing customer needs. The main… Show more As a Senior Digital Consultant, I participated in a wide range of strategy projects for companies in several industries, helping them grow their business through the development and implementation of cross-functional Digital Transformation Programs and improvements in the Customer Experience. During this time, I had the opportunity to work with large multidisciplinary teams, closely collaborate with C Level executives, and develop skills in understanding and addressing customer needs. The main projects I participated in were:• Viesgo (Utility company): PMO in charge of implementing a digital transformation roadmap of 60 initiatives, a Cultural Change plan and a new area (Digital Hub) responsible for leading the digital transformation process of the entire company.• Assistència Sanitària (Health-Insurance company): development of a digital transformation roadmap that involved a digital maturity diagnosis of the Marketing area and a 3 years roadmap with 26 digital initiatives.• Assistència Sanitària and SCIAS-Hospital de Barcelona: redesign of Web-App UX by conducting +20 customer interviews, several Design-Thinking sessions with clients and leading the team of designers.• GVC Gaesco (Financial Services company): Customer Journey AS-IS and Customer persona mapping. Identification of 9 areas of opportunity and 20 initiatives for improving Customer Experience in different business areas. Conducted +60 customer interviews, carried out 6 Customer Journeys (for 3 Customer Persona) and led 2 Design Thinking sessions. Show less

During this stage of my professional career, I solidified my knowledge in understanding financial statements, granting me the ability to comprehend business performance through numbers. This phase also nurtured my analytical skills and attention to detail, in addition to being my first experience in managing teams.• +40 Audit of Annual Accounts and financial statements of several financial entities.• Preparation of Annual Reports and Finacial Reports for the Bank of Spain.•… Show more During this stage of my professional career, I solidified my knowledge in understanding financial statements, granting me the ability to comprehend business performance through numbers. This phase also nurtured my analytical skills and attention to detail, in addition to being my first experience in managing teams.• +40 Audit of Annual Accounts and financial statements of several financial entities.• Preparation of Annual Reports and Finacial Reports for the Bank of Spain.• Participation in the Asset Quality Review commissioned by the European Central Bank. • Due Diligence of several financial entities.• Team management: 3-5 people. Show less

• Valuation of companies. • Performing stress tests and ensuring compliance in managed investment funds. • Registration and control of financial operations. • Crafting insightful financial newsletters and producing engaging client videos.

Practicum Iuris at Legal-Tax department.