Osama Bin Haroon Email & Phone Number

Karachi, Pk

Lahore, Punjab, Pakistan

Oversaw business portfolio of SC Johnson (JV partner) as well as the feminine care portfolio (Embrace) with responsibility of delivering category toplines / net revenue objectivesSC Johnson (Home Care):- Portfolio rationalization & shaving off redundant SKUs (of SCJ business) through implementation of rigorous Revenue Growth Management (RGM) & Delivered Profit Margin (DPM) levers; +15pt in profitability achieved vs target within six months- Rationalization of trade spend & initiating a complete overhaul of the discounting strategy for the SC Johnson business; resulting in a 7% reduction of trade spend in 2022 Embrace (Feminine Care):- Developed a compelling digital strategy by engaging e-commerce players in securing key promotional slots across peak periods such as Black Friday & 12/12; resulted in 6% engagement rate & 2x follower growth- Supervised implementation of trade plans by locking contractually bound permanent space with category-captaincy across strategic modern trade accounts; 200+ top retail stores locked in one quarter- Led launch of Embrace club program (reward program for key retail customers) through running balance promotions, top-up drives & trade offers; 1,500+ customers enrolled in program within first year

Lahore, Punjab, Pakistan

Overlooked the modern trade channel for the Rose Petal (tissue business), SC Johnson & Embrace (sanitary pads business) businesses with an annual turnover of PKR 3 BN/USD 11.5M- Improved volume growth on Rose Petal by 22% annually through revamped instore executions in line with commercial objectives of higher management- Spearheaded 74% growth in sales for all three categories (personal, home & feminine care) through O+O activations (balance promotions, top-up drives & trade offers)- Drove 17% annual revenue growth for home care portfolio (three times market growth) by coordinating incentive programs & initiating online promo cycles for key B2B & B2C clients

Islāmābād, Pakistan

Responsible for leading the Reckitt business across the International Modern Trade (IMT) and the Local Modern Trade (LMT) within the Islamabad and Rawalpindi metropolis with an annual turnover of PKR 1 BN/USD 6MKey Achievements:- Partnered with key account managers in Dubai to restructure contracts of Carrefour and Metro within the Asia & Middle East region (AME); reduced contractual spend by 2% with enhanced annual revenues of USD 4M - Successfully managed top-to-top relationship management with top customers for ensuring execution of agreed contractual performances - Managed in-store marketing, brands placement and visibility of Reckitt’s brand.- Successfully negotiated contracts and ensured balanced discounts offering to IMTs and LMTs. - Led Joint Business Planning (JBPs) with top customers to plan and execute joint promotional campaigns in line with brand plansBig Wins: - Islamabad KA stood at a respectable +16% top-line YTD growth - primarily driven by ensuring proper P4P contractual executions. - Winner of the 'Harpic RED' competition - Islamabad KA closed August 2021 as the area with the highest in-market sales nationally- Winner of the 'Dettol Surface Hungama' competition - closing October 2021 as the area with the highest in-market sales of Dettol Surface Cleaner and Dettol Antiseptic Liquid.

Islāmābād, Pakistan

Looked after sales targets and operations of the one of the biggest distributions of Reckitt - responsible for carrying out 70% business of Islamabad and Rawalpindi with an annual turnover of PKR 600M/USD 3.5M.Key Achievements: - Managed in-store marketing, brands placement and visibility of Reckitt’s brand.- Successfully negotiated contracts and ensured balanced discounts offering to LMTs. - Ensured proper consumer educational activities are being conducted at LMTs.- Delivered several sales trainings and coached field executives.Big Wins: - Islamabad LMTs stood at a respectable +21% top-line YTD growth - primarily driven by ensuring proper P4P contractual executions. - Islamabad LMTs were designated the 'Compliance kay Badshah' winners, nationally, in November 2020 for ensuring the best in-store visibility and presence of Reckitt's brands. - The area was designated as the 'Best VSP area' nationally for ensuring readiness towards its 2021 Fast Start preparations in December 2020. - The area was the winner of the 'Dettol ka Jungi Junoon' competition in April 2021 for delivering the highest IMS nationally on Dettol Soap

Gujranwala, Punjab, Pakistan

Responsible for looking after the RB business in Gujranwala with an annual turnover of PKR 350M/USD $2.5M (Gujranwala, Sheikhupura, Nankana Sahib, Hafizabad, Kamoki, Ali Pur Chattha, Nowshera Virkan and Rahwali).Key Achievements: - Managing 8 RB distributors’ sales operations and a team of 4 direct and 40 indirect reports.- Planning and forecasting brand-wise and channel-wise targets for the entire Gujranwala territory.- Ensuring brand availability and in-store visibility across channels including VSP, NSP and WS.- Devising on-field strategies to deliver extreme growth targets.Big Wins: - Gujranwala area stood at a commendable +48% top-line growth YTD - fueled by robust growth numbers across leading channels including VSPs (+86%), NSPs (+110%), and GT (+31%).- The area won back-to-back 'Dettol Cool kay Warriors' competitions in May and June - by securing not only the highest IMS but managed to secure the highest number of in-store executions for the brand. - Gujranwala designated as the winner of the 'Veet ka Junoon' competition for April for securing the highest IMS. - The area was designated as the winner of the Strepsils Gold Coin competition - securing the highest IMS nationally in January. - Winner of the 'Compliance ka Badshah' in December - for having the best in-store presence, for all brands, across the NSP and VSP channels.

Karachi, Pakistan

- Leading the initiative of locking up primary shelf spaces for ‘Durex’ across Vision Store Programs (VSPs) and Key Accounts (KA) on a national scale.- Streamlining the monthly payouts process for VSPs based on their net monthly sales plus ‘primary and secondary category’ spaces through an online portal system.- Responsible for tracking compliance scores for VSP stores of primary and secondary executions through an online application based system.

Karachi, Pakistan

Trade Marketing: - Driving in-store executions of secondary placements i.e. CP stations (310) and Checkout Counters (430) across TER and VSPs nationally.- Fueling impulsive shopper purchasing by leading executions of Dettol ASL OCDs and Hand Sanitizer parasites nationally. Sales Operations: - Tracking on-field usage of Area Sales Managers (ASMs) and Territory Managers (TMs) via the 'Market Visit Tracker' application - national usage pushed up to 75%.- Ensuring stocks visibility and accountability across key distributions nationally by carrying out stock counts.- Leading initiatives like 'Sales ka Sultan' amongst the Field Sales teams to drive KPIs and IMS achievement.Supply Services: - Responsible for daily stocks movements across warehouses to cater for the demand generated by the Sales team- Execution of the monthly production plan for both CP and NCP SKUs - Weekly SLOB report circulation - old SKU inventory levels reduced from PKR 15.5M to PKR 8.6M.

Karachi, Pakistan

- Illustration of the con-current workers' distribution across both the Household and Healthcare Departments. - Executed an effective strategy concerning the optimization of human flows through worker rationalization. - Implementation of the League of Game Changers' (LGC) winning idea by setting up modified toilets across rural Sindh.

Master Of Business Administration - Mba

Bachelor’S Degree, Mechanical Engineering

O & A Levels