Responsible for driving demand generation efforts on both the enterprise & Shopify apps teams through omni-channel campaigns across earned, owned, & bought channels that drive MQL and pipeline growth. Own and lead marketing analytics data that provides opportunities to improve performance and accelerate the sales process.

• Restructured the US & Canadian websites for better growth; increased conversions on donation pages by 212% YoY, reduced drop off in checkout rates by 19%, aligned first party data of over 12,000 contacts on the CRM database to increase donors’ propensity-to-donate. • Secured $15,000 in grants for marketing on PPC campaigns. Built email strategies to meet KPIs.• Managed donor data through the Kindful CRM for email marketing & optimized digital marketing campaigns. Achieved 35.5% open… Show more • Restructured the US & Canadian websites for better growth; increased conversions on donation pages by 212% YoY, reduced drop off in checkout rates by 19%, aligned first party data of over 12,000 contacts on the CRM database to increase donors’ propensity-to-donate. • Secured $15,000 in grants for marketing on PPC campaigns. Built email strategies to meet KPIs.• Managed donor data through the Kindful CRM for email marketing & optimized digital marketing campaigns. Achieved 35.5% open rate (avg: 21.8%). Click rate 3.1% (avg: 2.1%)• Built and tested paid search & email campaigns alongside automated workflows (welcome, re-engagement, abandoned cart, etc.) from inception to execution, with continuous optimizations.• Tracked & analyzed campaign performance to share insights & recommended optimizations to meet conversion goals. Execute email content aligned with client voice & tone. Show less

A manufacturing and trading company that has remained at the forefront for over 75 years. During my tenure I:• Lead & delivered integrated marketing campaigns (paid & organic) for B2B clients to identify new opportunities, meet market demand and develop insights that help clarify/re-align verticals.• Launched the 1st corporate film & digital campaign through email & digital media campaigns, executed email templates, landing pages & forms. Also, completed the website redesign project… Show more A manufacturing and trading company that has remained at the forefront for over 75 years. During my tenure I:• Lead & delivered integrated marketing campaigns (paid & organic) for B2B clients to identify new opportunities, meet market demand and develop insights that help clarify/re-align verticals.• Launched the 1st corporate film & digital campaign through email & digital media campaigns, executed email templates, landing pages & forms. Also, completed the website redesign project. • Implemented email & SEO best practices to improve search rank & customer experience to drive conversions, e.g. product inquiries. Used data-driven insights to improve usability, CTR. As part of the Corporate Communications team, I strategized, drafted and managed external and internal communications on the corporate brand as well as the core businesses. Worked closely with C Level executives and internal stakeholders to roll out various financial, annual and monthly reports. I was also responsible for updating and maintaining the company website, CRM, and non-ERP applications. I also led the company's corporate and clients email, paid social and search (alongside B2B digital marketing efforts) revitalising the corporate brand through a major structural change in the organization, and a senior editorial team member of Engage – the company's quarterly publication. Show less

• Built social media marketing plans/calendars for 4 CPG brands, tailored KPIs with available metrics, drafted effective creative messaging, evaluated market conditions & competitor data.• Established a lead role in pitch meetings, closed major accounts of USD 60K+ in contracts.• Part of a select team that executed the integrated campaign launch of YouTube in Pakistan.o We created an integrated experiential marketing program that featured local YouTube influencers connecting in… Show more • Built social media marketing plans/calendars for 4 CPG brands, tailored KPIs with available metrics, drafted effective creative messaging, evaluated market conditions & competitor data.• Established a lead role in pitch meetings, closed major accounts of USD 60K+ in contracts.• Part of a select team that executed the integrated campaign launch of YouTube in Pakistan.o We created an integrated experiential marketing program that featured local YouTube influencers connecting in creative, consumable ways with peripheral audiences on YouTube & social media. Generated over 5,000 leads for the event. Show less

• Executed copywriting & content marketing Bank Alfalah – a regional leader.• Led several successful campaigns for the bank's credit cards, loans, & priority banking division, increasing budget allocation to USD 300K+ & driving acquisition & retention.• Generated a high campaign response rate of 57% for priority banking.• Devised marketing plans for Knorr, utilizing a segment based target model using age, geography & gender to increase customer retention by 70%.