Ozgur Sarac

Ozgur Sarac Email and Phone Number

Marketing, Brand and Corporate Communication Professional I The Strategy I Brand Management I Digital Marketing I Global Sales and Communication @ Yelkenci Group
Ozgur Sarac's Location
Istanbul, Türkiye, Turkey
Ozgur Sarac's Contact Details

Ozgur Sarac personal email

About Ozgur Sarac

He has 18 years’ experience in Marketing & Corporate Communication at the private sector and 4 years’ experience as a research assistant at Istanbul University (Faculty of Business Administration, Department of Marketing).As his career within his passion about marketing; o Creation and management of a marketing department and teams, coordinating with other departmentso Creation of new brands and strategic brand management, o Marketing planning and budgeting, o Establishment of corporate and brand identities, o Corporate and internal communications, o Selection, briefing and coordination of ATL and BTL creative, media buying, PR, digital and events agencies, o Commercial filming, image, fashion and product shootings,o Online sales, social media and block content and performance management, o CRM, new customers and loyalty projects,o Qualitative and quantitative market researches, o Store and online customer experience,o Innovative, technological product and brand projects o Sustainability, green production, recycling, total quality and process development,o Licensing and management of licensed brands,o Sales improvement and co-branding,o Press relationships and meetings, communications, spokesperson, o Conferences, dealership meetings, event and sponsorship activities, o Sales and promotion campaigns,And to have chances to develop experiences within over hundreds of projects.Main abilities and character traits: Demonstrated leadership and team skills, strategic and analytical thinking, effective communication, passionate & curious, having strong and authentic business sense with ethical principles, able to take initiative, persuasiveness, solution maker, result-oriented, continuing education and personal development, personal integrity, planning and organization, generating alternatives, loves data and analysis, able to read between the lines, meet deadlines, agility and adaptability, positive, sportsman and non-smoker.

Ozgur Sarac's Current Company Details
Yelkenci Group

Yelkenci Group

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Marketing, Brand and Corporate Communication Professional I The Strategy I Brand Management I Digital Marketing I Global Sales and Communication
Website:
yelkenci.com
Employees:
44
Ozgur Sarac Work Experience Details
  • Yelkenci Group
    Chief Marketing And Sales Officer
    Yelkenci Group Sep 2021 - Present
    İstanbul, Türkiye
  • Finitura Felice
    Chief Marketing And Sales Officer
    Finitura Felice Sep 2021 - Present
    İtalya
  • Sergio Barone
    Chief Marketing And Sales Officer
    Sergio Barone Sep 2021 - Present
    İtalya
  • Dagi̇
    Marketing And Communications Manager
    Dagi̇ Dec 2019 - Feb 2021
    İstanbul
    Responsibilities included: Managing the company's marketing, advertising, social media, fashion and still life shoots, corporate communication, internal communication, developing employer brand events and sponsorships, CRM, customer relations and merchandising activities of approximately 90 stores of DAGİ. Uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns. Reports marketing results to the… Show more Responsibilities included: Managing the company's marketing, advertising, social media, fashion and still life shoots, corporate communication, internal communication, developing employer brand events and sponsorships, CRM, customer relations and merchandising activities of approximately 90 stores of DAGİ. Uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns. Reports marketing results to the CEO. Ensuring products sell well and the company hits its performance goals.Projects:"Sense" - Sustainable Green Production Lenzing - Tencel Refibra Technology Dupond - Tyvek Lycra - Coolmax Ecomade and Coolmax FreshFXAksa - Everfresh"Take It Easy " New Marketplace Brand Show less
  • Çift Geyik Karaca
    Marketing And Communications Manager
    Çift Geyik Karaca Dec 2017 - Dec 2018
    Istanbul, Turkey
    Responsibilities included: Managing the company's marketing, advertising, fashion and still life shoots, corporate communication, internal communication, developing employer brand events and sponsorships, CRM, e-commerce, customer relations and merchandising activities of approximately 100 stores of Çift Geyik Karaca, TOSS, Karaca Woman. Uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns… Show more Responsibilities included: Managing the company's marketing, advertising, fashion and still life shoots, corporate communication, internal communication, developing employer brand events and sponsorships, CRM, e-commerce, customer relations and merchandising activities of approximately 100 stores of Çift Geyik Karaca, TOSS, Karaca Woman. Uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns. Reports marketing and sales results to senior executives. Ensuring products sell well and the company hits its performance goals. Projects: Karaca Omni Channel.Karaca Development Summit 2018.Customer Loyalty Program: “karaca.club”.Marketing ERP Module: “my.karaca”.Pisano. (CRM)Bonbon Tech. (CRM)Brand Identity Book. Show less
  • Kemal Tanca
    Marketing And Communications Director
    Kemal Tanca Feb 2017 - Aug 2017
    Istanbul, Turkey
    Responsibilities included: Managing and execution of marketing, advertising, corporate communication, event and sponsorship, CRM, e-commerce, customer relations and merchandising activities of approximately 150 stores of Kemal Tanca, Tanca Plus, Tanca Kids and all the brands. Analyzing market researches with research firms, through focus groups and exit surveys, conducting brand, competition. Preparing all brands fashion and still life shoots, target budgets for commercial film and corporate… Show more Responsibilities included: Managing and execution of marketing, advertising, corporate communication, event and sponsorship, CRM, e-commerce, customer relations and merchandising activities of approximately 150 stores of Kemal Tanca, Tanca Plus, Tanca Kids and all the brands. Analyzing market researches with research firms, through focus groups and exit surveys, conducting brand, competition. Preparing all brands fashion and still life shoots, target budgets for commercial film and corporate film shootsProjects: Developing UX and UI on online sales channel: www.tamertanca.com.tr and enhancing sales with digital marketing efforts. Establishing projects to increase m2 efficiency of stores with special projects and new business opportunities.Establishing and managing CRM project. Show less
  • Hakan Çanta San. Ve Tic. A.Ş.
    Marketing And Communications Manager
    Hakan Çanta San. Ve Tic. A.Ş. Nov 2015 - Jul 2016
    Istanbul, Turkey
    Responsibilities included: Marketing, advertising, media planning and managing the corporate communication, CRM, store and online sales, customer relations preparation and managing annual budgets of activities and sponsorship activities of Hakan Çanta corporate, Hkn, Gigi by Hkn and 52 licenses of license companies within its portfolio such as Walt Disney, Sanrio, Mattel, Cartoon Network, United Colors of Benetton, NBA, BJK. Preparing all brands’ fashion and still life shoots, target budgets… Show more Responsibilities included: Marketing, advertising, media planning and managing the corporate communication, CRM, store and online sales, customer relations preparation and managing annual budgets of activities and sponsorship activities of Hakan Çanta corporate, Hkn, Gigi by Hkn and 52 licenses of license companies within its portfolio such as Walt Disney, Sanrio, Mattel, Cartoon Network, United Colors of Benetton, NBA, BJK. Preparing all brands’ fashion and still life shoots, target budgets for commercial film and corporate film shoots.Projects: Wearable Technologies.Creating special projects, planning communication activities, preparing sales campaigns and visual arrangements with the marketing teams of the organized retail chain stores. (Boyner, LCW, Migros, Carrefour, D & R, Nezih, Flo, Ayakkabı Dünyası World, Deichmann, Armağan, Toyzzshop etc.)Managing all communication with international license companies (Walt Disney, Sanrio, Mattel, Cartoon Network etc.) and Turkey representatives (Disney Turkey, License Inc., Gama Media, Max Licensing), preparing projects of joint communication, advertising, sales and image campaigns.Managing the necessary infrastructure preparation projects and processes for CRM, producing projects under CRM, provision and reporting of the existing and permitted customer data.Managing visual works such as display designs of the stores, in-store concept development and m2 efficiency, identifying new product concepts and managing suppliers. Show less
  • Koton Mağazacılık
    Marketing And Communications Executive
    Koton Mağazacılık Oct 2014 - Apr 2015
    Istanbul, Turkey
    Responsibilities included: Organizing, preparing and managing the annual budget of marketing, advertising, media, corporate communications, events and sponsorship activities of Koton corporate, brands and around 500 stores in Turkey and 24 countries. Analyzing market studies with research firms, through focus groups and exit surveys, conducting brand, competition and retail analysis. Preparing all brands’ fashion and still life shoots, estimate budgets for commercial film and corporate film… Show more Responsibilities included: Organizing, preparing and managing the annual budget of marketing, advertising, media, corporate communications, events and sponsorship activities of Koton corporate, brands and around 500 stores in Turkey and 24 countries. Analyzing market studies with research firms, through focus groups and exit surveys, conducting brand, competition and retail analysis. Preparing all brands’ fashion and still life shoots, estimate budgets for commercial film and corporate film shoots.Projects: Launching “Koton Kids” and “ Koton Jeans” lines with celebrities.Launching Koton online sales channel.Establishing projects to increase m2 efficiency of stores with special projects and new business opportunities.Preparing the content and announcements for “Koton Radio", which broadcasts in the headquarters, Turkey and close to 500 stores in 24 countries, determining and ensuring continuity of all content and announcements, creation of live broadcast contents. Show less
  • Ziylan Group
    Ziylan Group Head Of Marketing And Corporate Communication
    Ziylan Group Jul 2005 - Oct 2014
    Istanbul, Turkey
    Responsibilities included: Marketing and advertising, corporate communication, activities and sponsorship activities of Ziylan Group's corporate identity, companies and brands (FLO, Lumberjack, Polaris, Kinetix, Dockers, licensed children and other store brands) around 400 stores. Analyzing market researches with research firms, through focus groups and exit surveys, conducting brand, competition and retail analysis. Establishing and managing special sales and promotional campaigns, setting… Show more Responsibilities included: Marketing and advertising, corporate communication, activities and sponsorship activities of Ziylan Group's corporate identity, companies and brands (FLO, Lumberjack, Polaris, Kinetix, Dockers, licensed children and other store brands) around 400 stores. Analyzing market researches with research firms, through focus groups and exit surveys, conducting brand, competition and retail analysis. Establishing and managing special sales and promotional campaigns, setting strategy and alternative ideas for sales / promotion campaigns to increase sales numbers and planned number of store visits on special days and periods for planned in retail calendar, determining suppliers and procurement processes, coordinating teams, projecting and managing them. Preparing all brands fashion and still life shoots, estimate budgets for commercial film and corporate film shootsProjects: “Ziylan Group” Corporate Brand, “FLO” Repositioning and Preparing Brand booksCreating and establishing "In Street” Brand and Retail Shop concepts“Lumberjack” Brand Acquisition from Italian Ex-Owners and Operations.FLO and Polaris Online Sales, Blog and Social MediaCo-Branding Agreements (Such as Atasay, Arzum, Hunca, Turkcell)Lovemark of Women’s Shoes Brands, 1th. PlaceLovemark of Sport Shoes Brands, 2nd. PlaceProduct Development within TurkcellFLO Retail Stores ConceptsResearch of Turkey’s Foot Profile DeterminationFLOVE Magazine Show less
  • Albaraka Katılım Bankası A.Ş.
    Assistant Marketing Manager
    Albaraka Katılım Bankası A.Ş. Jul 2003 - Jul 2005
    Istanbul, Turkey
    Responsibilities included: In the Directorate General - Marketing Directorate, sectoral analysis and preparation of reports, measurement of branch performances, identification of pricing criteria, financial analysis, measurement of firms' productivity, creation of sales team and training of the sales team and provide training for cash and non-cash loans.
  • Istanbul University
    Academician And Marketing Researcher
    Istanbul University Jun 1999 - Nov 2002
    Istanbul, Turkey
    Responsibilities included: Taking part in marketing researches on various marketing topics, participating in marketing courses and graduate courses, attending marketing meetings, seminars and congresses as guest and speaker, supporting the marketing academicians in academic work and administrative duties.Projects: The effects of brand expansion strategies on consumers' purchasing behavior.
  • Commercial Union
    Financial Analyst
    Commercial Union Mar 1997 - Oct 1998
    Istanbul, Turkey
    Responsibilities included: As a financial consultant, reaching the consumer, introducing the company strategy and products for the consumers. Determining the consumer's needs and making financial analysis, offering the most appropriate product to the consumer, providing after-sales customer service, participating in training seminars held regularly, theoretical and on-the-job training and evaluation of new financial consultant candidates.
  • Cnr Holding A.Ş.
    Commercial Director
    Cnr Holding A.Ş. Jan 1997 - Mar 1997
    Istanbul, Turkey
    Responsibilities included: As the commercial director, designing creative advertisements of the products, designating the magazines that the advertisements will be published, presenting the mission of the company, the identification of the placement of the advertisement in the magazine, establishing venues for advertisements in the advertising venues at CNR Fairs.

Ozgur Sarac Skills

Marketing Strategy Marketing Marketing Communications Marketing Management Advertising Brand Management Management Marketing Research Market Research Digital Marketing Public Relations Social Media Digital Media Social Media Marketing Integrated Marketing Product Marketing Event Management Strategy Retail Marketing Product Development New Business Development Market Planning Corporate Communications Media Buying Media Planning Online Advertising Online Marketing Digital Strategy Business Strategy Leadership Project Coordination Event Planning Project Management Retail Media Relations Affiliate Marketing Brand Development Email Marketing Direct Marketing Social Networking Product Management Mobile Marketing Market Analysis Business Development Business Planning Competitive Analysis Crm Strategic Planning Strategic Communications B2b

Ozgur Sarac Education Details

Frequently Asked Questions about Ozgur Sarac

What company does Ozgur Sarac work for?

Ozgur Sarac works for Yelkenci Group

What is Ozgur Sarac's role at the current company?

Ozgur Sarac's current role is Marketing, Brand and Corporate Communication Professional I The Strategy I Brand Management I Digital Marketing I Global Sales and Communication.

What is Ozgur Sarac's email address?

Ozgur Sarac's email address is oz****@****ail.com

What schools did Ozgur Sarac attend?

Ozgur Sarac attended İstanbul Üniversitesi, İstanbul Üniversitesi, İstanbul Üniversitesi, İstanbul Üniversitesi, İstanbul Üniversitesi.

What are some of Ozgur Sarac's interests?

Ozgur Sarac has interest in Aikido, Motorsports.

What skills is Ozgur Sarac known for?

Ozgur Sarac has skills like Marketing Strategy, Marketing, Marketing Communications, Marketing Management, Advertising, Brand Management, Management, Marketing Research, Market Research, Digital Marketing, Public Relations, Social Media.

Who are Ozgur Sarac's colleagues?

Ozgur Sarac's colleagues are Dilşad Dokuman, Elif Kuruyamaç Koç, Burak Alözkan, Fulden Er, Bertan Akarlar, Esma Öz, Mehnet Küküllü.

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